Google Media Buyer

Bucked Up is one of the fastest-growing supplement and energy drink brands in the nation. We’re known for bold products, aggressive growth, and performance-driven marketing. Our team moves fast, tests constantly, and scales what works. We’re looking for a Google-focused media buyer to take ownership of our efforts across the Google ecosystem and help us grow both performance and brand impact. Position Overview We’re hiring a Google Media Buyer to own and scale our paid media strategy across Google Ads, including Paid Search, Shopping, Performance Max, Display, and YouTube. This role will also work closely with tracking and measurement tools like GA4 and Google Tag Manager to ensure campaigns are optimized with clean data and accurate attribution. This role is ideal for someone with 5–7 years of experience who understands performance marketing deeply, but can also contribute to brand-building initiatives, including collaboration with agencies on upper-funnel spend and YouTube strategy. Key Responsibilities Own day-to-day strategy, execution, and optimization across: Paid Search Shopping / Performance Max YouTube Display Build and manage campaign structures, bidding strategies, keywords, audiences, and testing plans. Scale winning campaigns while consistently launching new tests across creative, targeting, and landing pages. Balance direct-response performance goals (CPA, ROAS) with long-term brand growth initiatives. Tracking, Measurement & Reporting Partner with internal teams to ensure accurate tracking through GA4 and GTM. Monitor and report on key performance metrics (ROAS, CPA, CTR, CVR, AOV, etc.). Identify performance trends, optimization opportunities, and creative insights to share with the broader marketing team. Maintain performance dashboards and clear reporting to support weekly/monthly planning. Work closely with the paid media team and creative team to develop and request assets for: YouTube ads Search/Display creative Performance Max asset testing Provide creative direction based on what’s working (angles, offers, messaging, pain points). Collaborate with external agencies on branding spend and strategy when needed. SEO + Website Performance Support Support the team with basic SEO awareness and collaboration, including: keyword insights landing page alignment intent-based messaging Partner with eCommerce/site teams to improve conversion paths and post-click performance. What We’re Looking For 5–7 years of hands-on Google Ads experience in eCommerce or direct-to-consumer marketing. Strong knowledge of Search, Shopping/PMax, Display, and YouTube advertising. Experience working with GA4 and Google Tag Manager and understanding attribution fundamentals. Analytical mindset: confident interpreting data and making decisions based on performance. Ability to move quickly, manage multiple priorities, and execute consistently in a fast-paced environment. Strong communication skills and comfort collaborating across teams (creative, eComm, marketing leadership). Bonus Points Experience advertising on other platforms (Meta, TikTok, Amazon, Bing, etc.). Familiarity with CRO, landing page testing, and funnel optimization. Experience working with an agency or managing branding initiatives. Interest in fitness, wellness, sports nutrition, and lifestyle brands. Physical Requirements Interact with others requiring employee to verbally communicate, as well as, hear and understand spoken information. Operate computers, telephones, office equipment, and manipulate paper requiring the ability to move fingers and hands. See and read computer monitors and documents. Remain sitting or standing for long periods of time to perform work on a computer, telephone, or other equipment. Additional Information: Pay is DOE Insurance benefits are available for eligible full-time employees. Benefits include Health Insurance, Dental, basic life Insurance, Vision plan, HSA, and Employee Assistance Program. Additional voluntary benefits include accidental insurance, pet coverage, Metlaw services, and additional life insurance coverage. Paid Holidays PTO Available for Full-time employees Employee Discount on Bucked Up products and apparel Final Note This role is for someone who wants to own Google, test constantly, and scale what converts — while also helping grow Bucked Up’s brand presence through YouTube and top-of-funnel investment. If you’re performance-driven, strategic, and ready to make an impact, we’d love to hear from you.

#J-18808-Ljbffr