Overview
MetricsEdge is a digital analytics and performance marketing agency headquartered in Phoenix, AZ. We are a team of intellectually curious, data-obsessed marketers who thrive on solving complex challenges for our clients. We operate with accountability, integrity, and a growth mindset—taking our clients’ business goals as seriously as our own. We’re seeking an experienced, strategic, and results-driven
Director of SEO
to lead and evolve our organic search capabilities. This role is ideal for a passionate leader who connects technical SEO, content strategy, branding, and GEO strategy to position clients for success in the ever-changing current era of search transformation. Key Responsibilities
Strategic Leadership
Help guide the SEO and GEO strategy across multiple clients and industries. Develop new frameworks and KPIs that translate organic visibility into measurable business impact. Collaborate across media, analytics, and CRO teams to build cohesive, data-driven performance strategies. Leadership & Team Development
Lead and mentor a focused high-performing SEO team, fostering skill development, accountability, and operational excellence. Cultivate a culture of innovation, collaboration, and data-driven decision-making that empowers the team to deliver results. Translate complex SEO insights into actionable guidance, enabling the team to inform and influence clients with confidence. Content & Optimization
Lead client content strategy informed by detailed measurement to improve client visibility and authority. Oversee keyword research, content gap analysis, content briefs and article production that align with brand tone, intent, and performance goals. Implement highly efficient content workflows utilizing automation and industry best practices Develop and oversee content production to support client organic search visibility in traditional search and LLMs Technical Excellence
Ensure SEO best practices across site architecture, structured data, crawlability, accessibility, and page experience. Oversee technical audits and indexing strategies that enhance site performance and organic reach. Implement automation and AI-driven tools to streamline technical analysis and reporting. Client Impact & Growth
Translate search and content insights into strategic recommendations that drive measurable growth for clients. Serve as a trusted strategic advisor, connecting SEO performance to broader marketing objectives and guiding clients through evolving search and AI trends. Define and operationalize Generative AI Optimization practices. Integrate AI tools into workflows to enhance efficiency, ideation, and strategic insights. Stay ahead of emerging search trends and rapidly-evolving LLM-driven innovation Qualifications & Skills
Must be located in Arizona (or open to relocation) 12+ years of SEO experience, ideally agency-side or multi-brand Proven success leading and developing high-performing teams Excellent communicator with strong analytical and organizational skills Deep technical and editorial SEO expertise (schema, indexing, accessibility, UX, Core Web Vitals, etc.) Experience integrating AI and automation into SEO and content workflows Understanding of LLM ecosystems, structured data, and next-gen search models Why Join MetricsEdge?
We foster a culture of ownership, curiosity, and continuous learning. At MetricsEdge, you\'ll have the opportunity to make a meaningful impact, lead strategic initiatives, and help shape the future of digital marketing for top-tier clients.
#J-18808-Ljbffr
MetricsEdge is a digital analytics and performance marketing agency headquartered in Phoenix, AZ. We are a team of intellectually curious, data-obsessed marketers who thrive on solving complex challenges for our clients. We operate with accountability, integrity, and a growth mindset—taking our clients’ business goals as seriously as our own. We’re seeking an experienced, strategic, and results-driven
Director of SEO
to lead and evolve our organic search capabilities. This role is ideal for a passionate leader who connects technical SEO, content strategy, branding, and GEO strategy to position clients for success in the ever-changing current era of search transformation. Key Responsibilities
Strategic Leadership
Help guide the SEO and GEO strategy across multiple clients and industries. Develop new frameworks and KPIs that translate organic visibility into measurable business impact. Collaborate across media, analytics, and CRO teams to build cohesive, data-driven performance strategies. Leadership & Team Development
Lead and mentor a focused high-performing SEO team, fostering skill development, accountability, and operational excellence. Cultivate a culture of innovation, collaboration, and data-driven decision-making that empowers the team to deliver results. Translate complex SEO insights into actionable guidance, enabling the team to inform and influence clients with confidence. Content & Optimization
Lead client content strategy informed by detailed measurement to improve client visibility and authority. Oversee keyword research, content gap analysis, content briefs and article production that align with brand tone, intent, and performance goals. Implement highly efficient content workflows utilizing automation and industry best practices Develop and oversee content production to support client organic search visibility in traditional search and LLMs Technical Excellence
Ensure SEO best practices across site architecture, structured data, crawlability, accessibility, and page experience. Oversee technical audits and indexing strategies that enhance site performance and organic reach. Implement automation and AI-driven tools to streamline technical analysis and reporting. Client Impact & Growth
Translate search and content insights into strategic recommendations that drive measurable growth for clients. Serve as a trusted strategic advisor, connecting SEO performance to broader marketing objectives and guiding clients through evolving search and AI trends. Define and operationalize Generative AI Optimization practices. Integrate AI tools into workflows to enhance efficiency, ideation, and strategic insights. Stay ahead of emerging search trends and rapidly-evolving LLM-driven innovation Qualifications & Skills
Must be located in Arizona (or open to relocation) 12+ years of SEO experience, ideally agency-side or multi-brand Proven success leading and developing high-performing teams Excellent communicator with strong analytical and organizational skills Deep technical and editorial SEO expertise (schema, indexing, accessibility, UX, Core Web Vitals, etc.) Experience integrating AI and automation into SEO and content workflows Understanding of LLM ecosystems, structured data, and next-gen search models Why Join MetricsEdge?
We foster a culture of ownership, curiosity, and continuous learning. At MetricsEdge, you\'ll have the opportunity to make a meaningful impact, lead strategic initiatives, and help shape the future of digital marketing for top-tier clients.
#J-18808-Ljbffr