Senior Marketing Coordinator
Blum Construction, Winston Salem, North Carolina, United States, 27104
Overview
Blum Construction offers unparalleled stability in the construction industry. Founded in 1923, we have weathered tough economic storms for over a century and have emerged as a stronger organization with each challenge. With offices in Winston-Salem, Greensboro, Asheville, Charlotte, and Raleigh, we build structures that transform communities through our work in higher education, senior living, healthcare, non-profits and many other sectors. We understand, very clearly, that it is our people who will enable us to be even stronger in our second century. Summary
As the Senior Marketing Coordinator, you will develop high-impact proposals, presentations, and marketing content, while driving process improvements. In this role, you’ll oversee complex projects, manage award submittals, assist digital and social marketing efforts, and help execute key events. Collaborating with leadership and cross-functional teams, you’ll play a critical role in shaping strategies that elevate our brand and position the company for growth. Key Responsibilities
Proposal & Pursuit Creation & Management
Leads the coordination, writing, editing, and production of complex, high-profile proposals, presentations, and marketing collateral. Facilitates pursuit strategy meetings, developing creative themes and solutions tailored to client needs. Provides oversight for the proposal process, ensuring alignment with strategic goals and adherence to deadlines. Mentors junior team members in best practices for pursuit management and proposal development. Enhances and maintains the proposal template library and sector-specific content to ensure consistency and quality. Digital & Social Marketing
Participates in the development of email and/or content marketing campaigns that showcase company thought leadership, projects, and achievements. Creates and implements social media strategies to enhance brand visibility and engagement. Monitors analytics and trends to optimize digital marketing performance. Project Database Maintenance
Maintains and organizes the firm’s marketing database, ensuring all project and proposal information is current. Photography & Videography
Identifies opportunities for project photography, videography, and animations, collaborating with internal and external resources to execute. Event Coordination
Supports the Business Development team and Designer in coordinating industry conferences, events, and speaking engagements. Corporate Branding & Standards
Champions branding consistency and ensures marketing materials adhere to established guidelines. Develops new and fresh approaches to enhance corporate branding initiatives. Essential Skills & Attributes
Proven leadership skills within a collaborative team environment. Advanced organizational abilities and attention to detail. Strong communication and writing skills with expertise in tailoring content for diverse audiences. Proficiency in Creative Suite, Office, and marketing/project management tools (e.g., Monday.com). Bonus: Advanced graphic design skills Minimum Qualifications
Bachelor’s degree in Marketing, Graphic Design, Journalism, Communications, or a related field or 3-5 years of relevant marketing experience. 2-5 years of proposal experience in the AEC industry, including leadership of high-profile pursuits. Strategic thinker with a proven ability to manage competing priorities and deliver quality results. Physical Demands
Regularly required to sit or stand and walk for extended periods of time with the occasional ability to stoop or kneel. Must occasionally lift and/or move up to 25 pounds. Vision abilities for this position include close vision as well as distance vision. Work requires willingness to work a flexible schedule and travel. Work may require evening and weekend hours, as well as the occasional overnight trip. Ability to repetitiously use hands and fingers to handle or feel and to manipulate keys on a keyboard. Benefits
Medical Insurance Dental Insurance Vision Insurance 401(k) matching PTO Life Insurance Short Term Disability Gym Reimbursement NOTE: Reasonable accommodations may be made to enable individuals with disabilities. To Perform The Essential Functions
Equal Opportunity Employer, including disabled and veterans.
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Blum Construction offers unparalleled stability in the construction industry. Founded in 1923, we have weathered tough economic storms for over a century and have emerged as a stronger organization with each challenge. With offices in Winston-Salem, Greensboro, Asheville, Charlotte, and Raleigh, we build structures that transform communities through our work in higher education, senior living, healthcare, non-profits and many other sectors. We understand, very clearly, that it is our people who will enable us to be even stronger in our second century. Summary
As the Senior Marketing Coordinator, you will develop high-impact proposals, presentations, and marketing content, while driving process improvements. In this role, you’ll oversee complex projects, manage award submittals, assist digital and social marketing efforts, and help execute key events. Collaborating with leadership and cross-functional teams, you’ll play a critical role in shaping strategies that elevate our brand and position the company for growth. Key Responsibilities
Proposal & Pursuit Creation & Management
Leads the coordination, writing, editing, and production of complex, high-profile proposals, presentations, and marketing collateral. Facilitates pursuit strategy meetings, developing creative themes and solutions tailored to client needs. Provides oversight for the proposal process, ensuring alignment with strategic goals and adherence to deadlines. Mentors junior team members in best practices for pursuit management and proposal development. Enhances and maintains the proposal template library and sector-specific content to ensure consistency and quality. Digital & Social Marketing
Participates in the development of email and/or content marketing campaigns that showcase company thought leadership, projects, and achievements. Creates and implements social media strategies to enhance brand visibility and engagement. Monitors analytics and trends to optimize digital marketing performance. Project Database Maintenance
Maintains and organizes the firm’s marketing database, ensuring all project and proposal information is current. Photography & Videography
Identifies opportunities for project photography, videography, and animations, collaborating with internal and external resources to execute. Event Coordination
Supports the Business Development team and Designer in coordinating industry conferences, events, and speaking engagements. Corporate Branding & Standards
Champions branding consistency and ensures marketing materials adhere to established guidelines. Develops new and fresh approaches to enhance corporate branding initiatives. Essential Skills & Attributes
Proven leadership skills within a collaborative team environment. Advanced organizational abilities and attention to detail. Strong communication and writing skills with expertise in tailoring content for diverse audiences. Proficiency in Creative Suite, Office, and marketing/project management tools (e.g., Monday.com). Bonus: Advanced graphic design skills Minimum Qualifications
Bachelor’s degree in Marketing, Graphic Design, Journalism, Communications, or a related field or 3-5 years of relevant marketing experience. 2-5 years of proposal experience in the AEC industry, including leadership of high-profile pursuits. Strategic thinker with a proven ability to manage competing priorities and deliver quality results. Physical Demands
Regularly required to sit or stand and walk for extended periods of time with the occasional ability to stoop or kneel. Must occasionally lift and/or move up to 25 pounds. Vision abilities for this position include close vision as well as distance vision. Work requires willingness to work a flexible schedule and travel. Work may require evening and weekend hours, as well as the occasional overnight trip. Ability to repetitiously use hands and fingers to handle or feel and to manipulate keys on a keyboard. Benefits
Medical Insurance Dental Insurance Vision Insurance 401(k) matching PTO Life Insurance Short Term Disability Gym Reimbursement NOTE: Reasonable accommodations may be made to enable individuals with disabilities. To Perform The Essential Functions
Equal Opportunity Employer, including disabled and veterans.
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