Classification:
Salaried Exempt, Full Time W2 Work Schedule:
Monday through Friday, on-site Reports To:
Director of Brand Marketing Department:
Brand Marketing / Creative Compensation Package:
$110k- $130k annual base based on skillset, location and experience. Free Medical, Dental, Vision, Life Insurance, and EAP Program for employee coverage. 401K with up to 4% company match. Accrued PTO, Paid Holidays, and Floating Holidays. Role Summary
The Brand Content Manager is a hands-on creative leader responsible for owning Sports Research’s brand voice and content execution across lifecycle, digital, and storytelling channels. This role drives copy strategy and content quality across email, SMS, blog, web, and brand campaigns; ensuring consistent, compelling, and performance-driven messaging at every customer touchpoint. Reporting to the Director of Brand Marketing, this position serves as the primary creative copy owner, translating brand strategy into emotionally resonant, scientifically credible content that builds trust, drives engagement, and supports revenue goals. The Brand Content Manager leads day-to-day content execution, manages the Brand Content Lead and agency partners, and acts as the final internal editorial checkpoint before content is released. This role blends strategic thinking with hands-on writing and editing and requires strong creative leadership, operational discipline, and cross-functional collaboration. Clear expectations and success criteria are established within the first 90 days through aligned 30/60/90-day plans. Key Responsibilities
Brand Voice & Content Strategy
Own brand voice and content strategy across email, SMS, blog, web, and storytelling initiatives Ensure consistency, clarity, and emotional resonance across all written communication Translate wellness and supplement science into accessible, consumer-friendly messaging Evolve and uphold brand voice guidelines across platforms and partners Serve as lead copywriter for high-priority campaigns, particularly lifecycle email and SMS Write, edit, and approve content balancing emotional storytelling with scientific credibility Provide editorial direction and final approval on all internal and agency-produced content Maintain high standards for grammar, tone, compliance, and brand alignment Lifecycle & Performance Content
Partner with lifecycle, ecommerce, and digital teams to ensure content supports engagement, retention, and conversion goals Develop and manage editorial calendars aligned to product launches, campaigns, and evergreen content Collaborate with SEO and paid teams to optimize content for discovery and performance Ensure messaging supports key business moments across acquisition, retention, and reactivation Manage and develop the Brand Content Lead, reinforcing accountability and creative excellence Lead agency partners and freelancers through clear briefs, feedback, and performance expectations Collaborate closely with design, product, communications, and marketing teams on integrated storytelling Stay current on cultural trends, consumer insights, and industry language shifts to inform content innovation Operational Ownership
Establish clear workflows for content creation, review, and approvals Maintain organization across multiple projects and deadlines Identify process gaps and implement improvements to streamline content production Support cross-functional campaign execution as needed Performance Measures and Success Indicators
Lifecycle performance metrics including email and SMS engagement and conversion rates Quality, consistency, and effectiveness of brand voice across all channels Timely delivery of editorial calendars and campaign content Content approval turnaround times and execution reliability Team productivity and development of direct report Agency partner performance and alignment to brand standards SEO content performance and organic visibility improvements Successful execution of aligned 30/60/90-day plans Strength of collaboration with marketing, creative, and ecommerce peers Qualifications and Experience
Bachelor’s degree in Journalism, English, Marketing, Communications, or related field, or equivalent experience 5+ years of experience in content strategy, copywriting, or editorial leadership (health, wellness, beauty, or CPG preferred) Strong portfolio demonstrating creative excellence and brand storytelling Proven experience delivering performance-driven content across email, SMS, blogs, landing pages, and campaigns Exceptional writing, editing, and proofreading skills Experience managing direct reports and agency partners Strong organizational and project management abilities Working knowledge of lifecycle marketing and SEO fundamentals Passion for wellness, storytelling, and consumer-focused content creation Collaborative, curious, and empathetic leadership style Working Conditions
Collaborative indoor office environment with desks, computers, telephones, and standard office equipment. Physical Requirements
Prolonged computer use Clear written and verbal communication in English Ability to sit or stand for extended periods
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Salaried Exempt, Full Time W2 Work Schedule:
Monday through Friday, on-site Reports To:
Director of Brand Marketing Department:
Brand Marketing / Creative Compensation Package:
$110k- $130k annual base based on skillset, location and experience. Free Medical, Dental, Vision, Life Insurance, and EAP Program for employee coverage. 401K with up to 4% company match. Accrued PTO, Paid Holidays, and Floating Holidays. Role Summary
The Brand Content Manager is a hands-on creative leader responsible for owning Sports Research’s brand voice and content execution across lifecycle, digital, and storytelling channels. This role drives copy strategy and content quality across email, SMS, blog, web, and brand campaigns; ensuring consistent, compelling, and performance-driven messaging at every customer touchpoint. Reporting to the Director of Brand Marketing, this position serves as the primary creative copy owner, translating brand strategy into emotionally resonant, scientifically credible content that builds trust, drives engagement, and supports revenue goals. The Brand Content Manager leads day-to-day content execution, manages the Brand Content Lead and agency partners, and acts as the final internal editorial checkpoint before content is released. This role blends strategic thinking with hands-on writing and editing and requires strong creative leadership, operational discipline, and cross-functional collaboration. Clear expectations and success criteria are established within the first 90 days through aligned 30/60/90-day plans. Key Responsibilities
Brand Voice & Content Strategy
Own brand voice and content strategy across email, SMS, blog, web, and storytelling initiatives Ensure consistency, clarity, and emotional resonance across all written communication Translate wellness and supplement science into accessible, consumer-friendly messaging Evolve and uphold brand voice guidelines across platforms and partners Serve as lead copywriter for high-priority campaigns, particularly lifecycle email and SMS Write, edit, and approve content balancing emotional storytelling with scientific credibility Provide editorial direction and final approval on all internal and agency-produced content Maintain high standards for grammar, tone, compliance, and brand alignment Lifecycle & Performance Content
Partner with lifecycle, ecommerce, and digital teams to ensure content supports engagement, retention, and conversion goals Develop and manage editorial calendars aligned to product launches, campaigns, and evergreen content Collaborate with SEO and paid teams to optimize content for discovery and performance Ensure messaging supports key business moments across acquisition, retention, and reactivation Manage and develop the Brand Content Lead, reinforcing accountability and creative excellence Lead agency partners and freelancers through clear briefs, feedback, and performance expectations Collaborate closely with design, product, communications, and marketing teams on integrated storytelling Stay current on cultural trends, consumer insights, and industry language shifts to inform content innovation Operational Ownership
Establish clear workflows for content creation, review, and approvals Maintain organization across multiple projects and deadlines Identify process gaps and implement improvements to streamline content production Support cross-functional campaign execution as needed Performance Measures and Success Indicators
Lifecycle performance metrics including email and SMS engagement and conversion rates Quality, consistency, and effectiveness of brand voice across all channels Timely delivery of editorial calendars and campaign content Content approval turnaround times and execution reliability Team productivity and development of direct report Agency partner performance and alignment to brand standards SEO content performance and organic visibility improvements Successful execution of aligned 30/60/90-day plans Strength of collaboration with marketing, creative, and ecommerce peers Qualifications and Experience
Bachelor’s degree in Journalism, English, Marketing, Communications, or related field, or equivalent experience 5+ years of experience in content strategy, copywriting, or editorial leadership (health, wellness, beauty, or CPG preferred) Strong portfolio demonstrating creative excellence and brand storytelling Proven experience delivering performance-driven content across email, SMS, blogs, landing pages, and campaigns Exceptional writing, editing, and proofreading skills Experience managing direct reports and agency partners Strong organizational and project management abilities Working knowledge of lifecycle marketing and SEO fundamentals Passion for wellness, storytelling, and consumer-focused content creation Collaborative, curious, and empathetic leadership style Working Conditions
Collaborative indoor office environment with desks, computers, telephones, and standard office equipment. Physical Requirements
Prolonged computer use Clear written and verbal communication in English Ability to sit or stand for extended periods
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