Overview
The Marketing Automation Specialist will support configuring and deploying email campaigns, marketing automations, content, and administering triggers, targeting and personalization rules. This role serves Seminole Gaming and all Hard Rock lines of business, including Hard Rock Cafes, Hotels, Casinos and Entertainment, and the Unity by Hard Rock loyalty program. The digital ecosystem includes multiple Salesforce Clouds (Marketing Cloud) and complex integrations with the Unity by Hard Rock loyalty program. The individual will assist with configuring automated journeys, tagging, data collection, A/B testing, campaign optimization, governance, and troubleshooting. The role emphasizes continuous improvement, end-to-end task ownership, and empowering the organization to understand, target and personalize communications across Email, Push, and SMS channels, while tracking, measuring, interpreting, and communicating insights in a test-and-learn culture.
Responsibilities
Support in updating end-to-end journey content and managing personalization rules on company-owned websites and mobile apps, keeping ADA compliance and SEO best practices in mind.
Assist in coordinating the email campaign process from start to finish, including creative, template build, approvals, list management and post-analysis.
Understand marketing automation, audiences, customer segmentation, targeting and personalization.
Adhere to security and privacy guidelines related to CAN-SPAM, GDPR and CASL requirements.
Support development, enhancements, and operation of standardized best practices, business processes and workflows.
Collaborate with the digital insights team to track, measure, and act on insights, ensuring data is accessible, validated, and reported (push/pull).
Derive insights and communicate narratives around customer behaviors that connect all touchpoints.
Collaborate with internal and partner creative resources on solution designs and creative.
Work cross-functionally with internal teams outside of marketing to execute on company initiatives.
Support corporate and property-level marketing teams on web and email platforms.
Assist with ongoing email audits.
Read and interpret analytics and A/B testing outcomes to improve strategies and engagement communications.
Design, develop, and implement dashboards for various audiences (SFMC).
Promote and enable objectives, methods, and tools for iterative testing, launches, and optimization across email, Push, and SMS channels.
Identify, build, and optimize high-value audiences for targeting across Email, Push and SMS channels.
Open to learning and applying, and perform other duties/projects as the organization grows.
Qualifications
2+ years of demonstrated experience in marketing automation, with specific experience in Salesforce Marketing Cloud.
Knowledge of email marketing best practices within the Marketing Cloud Email application, including:
Content creation for responsive emails
Subscriber and data management
Email delivery through Journey Builder (multi-step and single send)
Mastering hierarchical folder structure, versioning and archiving
Business Units, Subscriber Lists and Data Extensions
Data import into Marketing Cloud
Segmentation (apply to subscribers and data)
Email campaigns: messaging, deployment, content management, sending options, A/B testing, responsive design
Reporting metrics and ad hoc/ automated reports in Marketing Cloud, GA, Adobe Analytics
Email approval process
Continuous learner with a goal of SFMC mastery
Bachelor's degree in Marketing, Computer Science, Math, or Statistics
Ability to identify audience segments and execute on personalized campaigns
Organize campaign results and translate into actionable insights
Experience with A/B and multivariate testing techniques and tools (e.g., Optimizely, Adobe Target) is a plus
Understanding of HTML and CSS
Ability to prioritize and complete tasks in an agile environment
Recent hands-on knowledge of Salesforce Marketing Cloud
Experience growing and analyzing performance of a large email marketing database
Curious about consumer behavior and trends in digital spaces and business context
A proactive, result-driven, fast-paced, and adaptable mindset
Proficiency with Microsoft Office, Google Drive, Adobe Creative Cloud, Jira and Confluence
Excellent organizational and time-management skills; ability to handle multiple tasks and meet deadlines
Strong interpersonal and collaborative skills
Strong attention to detail and integrity
Knowledgeable
Create interactive Marketing Cloud emails and landing pages
Configure AMPscript functions
Navigate basic Marketing Cloud data segmentation
Transform data in Marketing Cloud using SQL
Automate data management tasks with Automation Studio
Work Environment Duties and responsibilities are typically performed in a professional office setting.
Pre-Employment Process Employment with Seminole Hard Rock Support Services requires successful completion of the pre-employment process, including a satisfactory background check.
Closing Seminole Hard Rock Support Services is an equal opportunity employer. We strive to foster an inclusive workplace culture for every team member. We welcome and encourage applications from people with disabilities. Reasonable accommodations are available upon request for candidates taking part in all aspects of the selection process.
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The Marketing Automation Specialist will support configuring and deploying email campaigns, marketing automations, content, and administering triggers, targeting and personalization rules. This role serves Seminole Gaming and all Hard Rock lines of business, including Hard Rock Cafes, Hotels, Casinos and Entertainment, and the Unity by Hard Rock loyalty program. The digital ecosystem includes multiple Salesforce Clouds (Marketing Cloud) and complex integrations with the Unity by Hard Rock loyalty program. The individual will assist with configuring automated journeys, tagging, data collection, A/B testing, campaign optimization, governance, and troubleshooting. The role emphasizes continuous improvement, end-to-end task ownership, and empowering the organization to understand, target and personalize communications across Email, Push, and SMS channels, while tracking, measuring, interpreting, and communicating insights in a test-and-learn culture.
Responsibilities
Support in updating end-to-end journey content and managing personalization rules on company-owned websites and mobile apps, keeping ADA compliance and SEO best practices in mind.
Assist in coordinating the email campaign process from start to finish, including creative, template build, approvals, list management and post-analysis.
Understand marketing automation, audiences, customer segmentation, targeting and personalization.
Adhere to security and privacy guidelines related to CAN-SPAM, GDPR and CASL requirements.
Support development, enhancements, and operation of standardized best practices, business processes and workflows.
Collaborate with the digital insights team to track, measure, and act on insights, ensuring data is accessible, validated, and reported (push/pull).
Derive insights and communicate narratives around customer behaviors that connect all touchpoints.
Collaborate with internal and partner creative resources on solution designs and creative.
Work cross-functionally with internal teams outside of marketing to execute on company initiatives.
Support corporate and property-level marketing teams on web and email platforms.
Assist with ongoing email audits.
Read and interpret analytics and A/B testing outcomes to improve strategies and engagement communications.
Design, develop, and implement dashboards for various audiences (SFMC).
Promote and enable objectives, methods, and tools for iterative testing, launches, and optimization across email, Push, and SMS channels.
Identify, build, and optimize high-value audiences for targeting across Email, Push and SMS channels.
Open to learning and applying, and perform other duties/projects as the organization grows.
Qualifications
2+ years of demonstrated experience in marketing automation, with specific experience in Salesforce Marketing Cloud.
Knowledge of email marketing best practices within the Marketing Cloud Email application, including:
Content creation for responsive emails
Subscriber and data management
Email delivery through Journey Builder (multi-step and single send)
Mastering hierarchical folder structure, versioning and archiving
Business Units, Subscriber Lists and Data Extensions
Data import into Marketing Cloud
Segmentation (apply to subscribers and data)
Email campaigns: messaging, deployment, content management, sending options, A/B testing, responsive design
Reporting metrics and ad hoc/ automated reports in Marketing Cloud, GA, Adobe Analytics
Email approval process
Continuous learner with a goal of SFMC mastery
Bachelor's degree in Marketing, Computer Science, Math, or Statistics
Ability to identify audience segments and execute on personalized campaigns
Organize campaign results and translate into actionable insights
Experience with A/B and multivariate testing techniques and tools (e.g., Optimizely, Adobe Target) is a plus
Understanding of HTML and CSS
Ability to prioritize and complete tasks in an agile environment
Recent hands-on knowledge of Salesforce Marketing Cloud
Experience growing and analyzing performance of a large email marketing database
Curious about consumer behavior and trends in digital spaces and business context
A proactive, result-driven, fast-paced, and adaptable mindset
Proficiency with Microsoft Office, Google Drive, Adobe Creative Cloud, Jira and Confluence
Excellent organizational and time-management skills; ability to handle multiple tasks and meet deadlines
Strong interpersonal and collaborative skills
Strong attention to detail and integrity
Knowledgeable
Create interactive Marketing Cloud emails and landing pages
Configure AMPscript functions
Navigate basic Marketing Cloud data segmentation
Transform data in Marketing Cloud using SQL
Automate data management tasks with Automation Studio
Work Environment Duties and responsibilities are typically performed in a professional office setting.
Pre-Employment Process Employment with Seminole Hard Rock Support Services requires successful completion of the pre-employment process, including a satisfactory background check.
Closing Seminole Hard Rock Support Services is an equal opportunity employer. We strive to foster an inclusive workplace culture for every team member. We welcome and encourage applications from people with disabilities. Reasonable accommodations are available upon request for candidates taking part in all aspects of the selection process.
#J-18808-Ljbffr