Company Description
Established in 2014, Affordable Luxury Group is a leading global handbag company, home to a portfolio of beloved and admired brands: AIMEE and American Leather Co. Our strength lies in the unique DNA and foundation of each brand, and the passion of our people to continue building them responsibly. Affordable Luxury Group prioritizes responsible & ethical sourcing, using environmentally friendly materials and processes. Our brands are proud members of the Leather Working Group, which ensures that the materials being sourced meet the highest environmental standards. With hard work comes recognition; in 2018, 2019, 2020, 2022, and 2024 the Company landed on the prestigious Inc. 5000 list of America’s Fastest Growing Private Companies. About The Role
We are looking for a dynamic, forward-thinking
Social Media & Community Manager
to lead the organic social vision across our portfolio. This role is a hybrid of brand stewardship and performance-driven marketing—requiring a creative storyteller who can drive exponential follower growth and a digital strategist who can analyze performance to optimize reach. You will own how the
AIMEE
brand shows up in the social world visually, emotionally, and commercially. A critical component of this role is managing the strategic interplay between two distinct personas: the AIMEE Brand Channels and Aimee’s Founder Channels. You will act as a strategic adviser for Aimee’s personal accounts—ensuring her roles as a public figure and brand founder effectively feed the brand ecosystem while maintaining clearly distinct personas. This role is Hybrid (3 days in Midtown NYC office: Tuesday, Wednesday, Thursday) and reports to VP of Brand Marketing & Creative. Compensation: $95,000 - $105,000 Key Responsibilities
Creative Content & Brand Stewardship: High-Performance Execution — Own end-to-end production of all social content (e.g., TikTok, Reels, Stories, etc.) as the primary hands-on creator using iPhone photography and short/long-form video. Founder Production Cadence — Meet with Aimee weekly (in-office) and monthly (in-home) to capture high-quality product content specifically for the AIMEE brand channels. Digital Design — Create engaging assets using modern design tools (Canva, Figma, Adobe Express, or AI creative suites) to amplify brand storytelling. Brand DNA Stewardship — Act as the guardian of AIMEE’s brand storytelling and copy tone, ensuring every post reflects core pillars. Special Projects & IP Collabs — Lead social strategy for high-profile collaborations and IP launches to drive media buzz and campaign performance. Product Launches — Build cohesive digital rollouts for new products across categories, ensuring timely and on-brand execution, laddering up to broader launch initiatives. Dual-Persona Strategy & Advisory: Interplay Management — Define and manage the distinct roles, “Do's/Don'ts,” and best practices for the AIMEE brand account vs. Aimee’s personal founder account. Strategic Guardrails — Serve as a strategic adviser on the founder account, helping optimize her personal content to support the brand's commercial objectives without losing her authentic influencer voice. Optimization Liaison — Collaborate with the founder’s personal content assistant (videographer) to ensure a unified visual language and tonal alignment across both ecosystems. Strategic Channel Audit & Optimization: Continuous Channel Auditing — Regularly audit and optimize the performance and relevance of all platforms where AIMEE is active. Optimization & Refinement — Proactively refine content mix, posting cadence, and engagement tactics based on platform-specific health metrics to maximize organic reach. Landscape Strategy — Make data-backed recommendations for activating new social features or emerging platforms based on AIMEE’s brand objectives and consumer landscape. Partnership Identification — Use community insights to identify and help secure brand partnerships and creator collaborations that align with the AIMEE DNA. Consumer Listening & Sentiment Analysis: Real-Time Listening — Actively monitor social conversations, mentions, and industry trends to understand the “pulse” of our community and the broader fashion landscape. Sentiment Tracking — Regularly analyze consumer sentiment across platforms, identifying shifts in brand perception and providing actionable feedback to the Marketing & Design teams. Feedback Loop — Funnel community requests, pain points, and “wish list” items back into the organization to inform customer service, future product development and marketing messaging. Community Nurturing & In-Person Events: Authentic Storytelling — Execute organic initiatives centered on authentic, human-centric storytelling to build deep brand affinity. Founder-Voice Engagement — Develop community-driven strategies that leverage the founder’s presence to drive high-touch engagement. Event Management — Lead and manage in-person community events, including influencer gatherings and co-sponsored partnership activations. Community Growth — Develop tone of voice and communication strategies to grow brand affinity through emerging platforms and community-specific social features. Daily Interaction — Act as the primary voice for both brands, managing daily interactions to nurture the customer journey. Marketing Strategy & Performance: 360° Strategic Alignment — Ensure social strategies align with and amplify broader marketing efforts across Email/SMS, Influencer/Creator programs, Paid Media, and our DTC Sites. Paid Social Collaboration — Partner with the paid media team to create high performing organic-style assets for Meta and Google ads. Analytics & Reporting — Track, analyze, and report social performance (reach, engagement, growth) to optimize future strategy. DTC Growth — Use social channels as a primary lever for scaling the DTC business and driving high-quality traffic to our owned storefronts. AI-Powered Workflow: Operational Excellence — Proactively leverage AI tools (e.g., for content creation, captioning, sentiment analysis, and workflow automation) to maximize efficiency and output quality. What We’re Looking For Experience: 5+ years in social media or creative marketing, with a proven track record of driving significant follower growth and engagement. Adaptability: Proven ability to manage multiple brands with distinct voices and pivot focus as business priorities shift. Self-Starter & Enthusiast: A highly motivated self-starter and true lover of the social landscape who is obsessed with platform trends, emerging features, and the evolving digital culture. Technical Versatility: Mastery of iPhone photography and short-form video editing, with proficiency in modern design tools and AI-integrated creative suites. Collaborative Spirit: A team player who thrives in a fast-paced environment and can collaborate cross-functionally across the organization. What We Offer
Health, dental, and vision benefits Paid parental leave 401(k) A strong team culture that fosters ongoing growth opportunities A stable, growing family-owned company that looks after its employees
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Established in 2014, Affordable Luxury Group is a leading global handbag company, home to a portfolio of beloved and admired brands: AIMEE and American Leather Co. Our strength lies in the unique DNA and foundation of each brand, and the passion of our people to continue building them responsibly. Affordable Luxury Group prioritizes responsible & ethical sourcing, using environmentally friendly materials and processes. Our brands are proud members of the Leather Working Group, which ensures that the materials being sourced meet the highest environmental standards. With hard work comes recognition; in 2018, 2019, 2020, 2022, and 2024 the Company landed on the prestigious Inc. 5000 list of America’s Fastest Growing Private Companies. About The Role
We are looking for a dynamic, forward-thinking
Social Media & Community Manager
to lead the organic social vision across our portfolio. This role is a hybrid of brand stewardship and performance-driven marketing—requiring a creative storyteller who can drive exponential follower growth and a digital strategist who can analyze performance to optimize reach. You will own how the
AIMEE
brand shows up in the social world visually, emotionally, and commercially. A critical component of this role is managing the strategic interplay between two distinct personas: the AIMEE Brand Channels and Aimee’s Founder Channels. You will act as a strategic adviser for Aimee’s personal accounts—ensuring her roles as a public figure and brand founder effectively feed the brand ecosystem while maintaining clearly distinct personas. This role is Hybrid (3 days in Midtown NYC office: Tuesday, Wednesday, Thursday) and reports to VP of Brand Marketing & Creative. Compensation: $95,000 - $105,000 Key Responsibilities
Creative Content & Brand Stewardship: High-Performance Execution — Own end-to-end production of all social content (e.g., TikTok, Reels, Stories, etc.) as the primary hands-on creator using iPhone photography and short/long-form video. Founder Production Cadence — Meet with Aimee weekly (in-office) and monthly (in-home) to capture high-quality product content specifically for the AIMEE brand channels. Digital Design — Create engaging assets using modern design tools (Canva, Figma, Adobe Express, or AI creative suites) to amplify brand storytelling. Brand DNA Stewardship — Act as the guardian of AIMEE’s brand storytelling and copy tone, ensuring every post reflects core pillars. Special Projects & IP Collabs — Lead social strategy for high-profile collaborations and IP launches to drive media buzz and campaign performance. Product Launches — Build cohesive digital rollouts for new products across categories, ensuring timely and on-brand execution, laddering up to broader launch initiatives. Dual-Persona Strategy & Advisory: Interplay Management — Define and manage the distinct roles, “Do's/Don'ts,” and best practices for the AIMEE brand account vs. Aimee’s personal founder account. Strategic Guardrails — Serve as a strategic adviser on the founder account, helping optimize her personal content to support the brand's commercial objectives without losing her authentic influencer voice. Optimization Liaison — Collaborate with the founder’s personal content assistant (videographer) to ensure a unified visual language and tonal alignment across both ecosystems. Strategic Channel Audit & Optimization: Continuous Channel Auditing — Regularly audit and optimize the performance and relevance of all platforms where AIMEE is active. Optimization & Refinement — Proactively refine content mix, posting cadence, and engagement tactics based on platform-specific health metrics to maximize organic reach. Landscape Strategy — Make data-backed recommendations for activating new social features or emerging platforms based on AIMEE’s brand objectives and consumer landscape. Partnership Identification — Use community insights to identify and help secure brand partnerships and creator collaborations that align with the AIMEE DNA. Consumer Listening & Sentiment Analysis: Real-Time Listening — Actively monitor social conversations, mentions, and industry trends to understand the “pulse” of our community and the broader fashion landscape. Sentiment Tracking — Regularly analyze consumer sentiment across platforms, identifying shifts in brand perception and providing actionable feedback to the Marketing & Design teams. Feedback Loop — Funnel community requests, pain points, and “wish list” items back into the organization to inform customer service, future product development and marketing messaging. Community Nurturing & In-Person Events: Authentic Storytelling — Execute organic initiatives centered on authentic, human-centric storytelling to build deep brand affinity. Founder-Voice Engagement — Develop community-driven strategies that leverage the founder’s presence to drive high-touch engagement. Event Management — Lead and manage in-person community events, including influencer gatherings and co-sponsored partnership activations. Community Growth — Develop tone of voice and communication strategies to grow brand affinity through emerging platforms and community-specific social features. Daily Interaction — Act as the primary voice for both brands, managing daily interactions to nurture the customer journey. Marketing Strategy & Performance: 360° Strategic Alignment — Ensure social strategies align with and amplify broader marketing efforts across Email/SMS, Influencer/Creator programs, Paid Media, and our DTC Sites. Paid Social Collaboration — Partner with the paid media team to create high performing organic-style assets for Meta and Google ads. Analytics & Reporting — Track, analyze, and report social performance (reach, engagement, growth) to optimize future strategy. DTC Growth — Use social channels as a primary lever for scaling the DTC business and driving high-quality traffic to our owned storefronts. AI-Powered Workflow: Operational Excellence — Proactively leverage AI tools (e.g., for content creation, captioning, sentiment analysis, and workflow automation) to maximize efficiency and output quality. What We’re Looking For Experience: 5+ years in social media or creative marketing, with a proven track record of driving significant follower growth and engagement. Adaptability: Proven ability to manage multiple brands with distinct voices and pivot focus as business priorities shift. Self-Starter & Enthusiast: A highly motivated self-starter and true lover of the social landscape who is obsessed with platform trends, emerging features, and the evolving digital culture. Technical Versatility: Mastery of iPhone photography and short-form video editing, with proficiency in modern design tools and AI-integrated creative suites. Collaborative Spirit: A team player who thrives in a fast-paced environment and can collaborate cross-functionally across the organization. What We Offer
Health, dental, and vision benefits Paid parental leave 401(k) A strong team culture that fosters ongoing growth opportunities A stable, growing family-owned company that looks after its employees
#J-18808-Ljbffr