The Role
At Green Thumb Industries and RISE Dispensaries, we believe the first impression is everything and that starts with you. As an Asset Protection Specialist (APS), you’re not just a security presence, you’re the warm, welcoming face of the dispensary and a key part of creating an elevated, friendly, concierge-style experience for our guests. This role is ideal for individuals who enjoy connecting with others, maintaining physical readiness to act with urgency, and ensuring everyone feels safe, respected, and cared for.
This is not your traditional security role. It’s a dynamic blend of hospitality, customer service, and safety leadership, designed to enhance both the customer journey and team member experience. Asset Protection Specialists are active, professional, and approachable stewards of our culture, safety, and brand values.
Key Responsibilities
Welcoming & Check-In Experience
Be the first smiling face our guests see; greet all visitors with warmth and positivity.
Manage check-in with professionalism and efficiency, while upholding compliance standards.
Set the RISE Vibe from the moment customers enter our doors.
Provide basic concierge-level support: answering common questions and directing traffic.
Safety, Security & Support
Serve as a visible, approachable, and responsive presence to deter incidents and ensure a sense of calm and order.
Monitor areas of the premises, including entry/exit and site perimeters, to ensure safety, comfort, and compliance.
De-escalate situations with empathy, tact, and clear communication.
Support team members and store operations in safety, cleanliness, compliance, and guest flow by escorting customers and visitors and remaining alert and mobile.
Report and respond to safety, security, or compliance incidents urgently when needed.
Support emergency procedures and preparedness, including fire, evacuation, or weather response.
Conduct visual inspections per SOPs to maintain a secure and hazard-free environment.
Cross-Functional Collaboration
Foster strong relationships with store teams, leadership, and customers.
Share insights on guest interactions, safety concerns, and security risks with transparency and discretion.
Support training of new APS team members to model warm, professional, and compliant behavior.
Other duties as assigned
Qualifications
At least one year of customer-facing or concierge experience strongly preferred.
Familiarity with POS systems and/or compliance technology preferred.
Security, military, or law enforcement experience is a plus when paired with a strong commitment to guest-first, hospitality-focused service.
Ability to work a schedule inclusive of varying shifts (mornings, days, nights, weekends) to meet business needs.
Reliable, responsible, and dependable attendance.
Must pass all required background checks including state-specific cannabis employment requirements.
Possess a valid driver's license or state ID.
Must be 21 years or older and meet all state-specific cannabis employment requirements.
Must be compliant with all legal or company regulations for working in the cannabis industry.
Additional Requirements Must have the ability to perform tasks for prolonged periods (i.e., up to the duration of a scheduled shift or workday)
Capable of remaining alert and responsive during extended periods of time.
Move about the dispensary to fulfill work assignments and assist patients and/or customers in various locations.
Remain stationary if required to meet business needs.
Converse and communicate with individuals and groups directly.
Operate point of sale system, computer, and other office productivity tools.
Inspect and receive detailed information, such as patients' and/or customers' dates of birth, order information, or inquiries.
Move inventory and materials weighing up to 30 pounds independently.
Position self to move inventory and materials in storage areas.
Stand or walk for extended periods, indoors and outdoors.
Maintain a visible and mobile presence throughout the shift; APS team members are regularly on their feet, engaging with guests, monitoring site activity, and supporting operations across the dispensary floor.
Skills
Friendly, professional demeanor with excellent interpersonal skills.
Ability to remain calm and empathetic in stressful situations.
Consistently demonstrate excellent customer service skills.
Ability to establish and maintain effective working relationships with all employees.
Strong listening and communication skills, both verbal and written.
Understanding of applicable cannabis laws and regulations, safety regulations, local municipal codes, and standard operating procedures.
Ability to follow instructions and incorporate constructive criticism from managers.
Professionalism and integrity, including handling confidential information and complying with HIPAA requirements.
Working Conditions
Engaging, fast-paced patient and customer-facing retail environment.
Outdoor duties in varying weather conditions may be required.
Exposure to cannabis and/or related allergens.
Our Mission: To promote well-being through the power of cannabis.
We’re humble. We prefer quiet confidence and don’t shout about our success. We’re hardworking. We put our heads down and get the job done. We’re grateful. Working in our industry is a privilege and an act of service. We’re transparent. Honest and open communication keeps us healthy as an organization. We’re collaborative. We believe good ideas can come from anywhere. We have a growth mindset, one that’s grounded in well-being.
At GTI we believe that our corporate community should be a reflection of the communities we serve. We are dedicated to fostering an inclusive culture that celebrates diversity across race, sex, age, gender identity, sexual orientation, disability, nationality, religion, experience, and thought—not only because it is right, but because it makes us better. Our mission—the right to wellness—informs our commitment to champion economic opportunities in communities disproportionately affected by the war on drugs through employment and community involvement. GTI is proud to be an equal opportunity workplace.
We can’t wait to meet you.
The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.
Green Thumb Pay Range
$20 - $21 USD
#J-18808-Ljbffr
Key Responsibilities
Welcoming & Check-In Experience
Be the first smiling face our guests see; greet all visitors with warmth and positivity.
Manage check-in with professionalism and efficiency, while upholding compliance standards.
Set the RISE Vibe from the moment customers enter our doors.
Provide basic concierge-level support: answering common questions and directing traffic.
Safety, Security & Support
Serve as a visible, approachable, and responsive presence to deter incidents and ensure a sense of calm and order.
Monitor areas of the premises, including entry/exit and site perimeters, to ensure safety, comfort, and compliance.
De-escalate situations with empathy, tact, and clear communication.
Support team members and store operations in safety, cleanliness, compliance, and guest flow by escorting customers and visitors and remaining alert and mobile.
Report and respond to safety, security, or compliance incidents urgently when needed.
Support emergency procedures and preparedness, including fire, evacuation, or weather response.
Conduct visual inspections per SOPs to maintain a secure and hazard-free environment.
Cross-Functional Collaboration
Foster strong relationships with store teams, leadership, and customers.
Share insights on guest interactions, safety concerns, and security risks with transparency and discretion.
Support training of new APS team members to model warm, professional, and compliant behavior.
Other duties as assigned
Qualifications
At least one year of customer-facing or concierge experience strongly preferred.
Familiarity with POS systems and/or compliance technology preferred.
Security, military, or law enforcement experience is a plus when paired with a strong commitment to guest-first, hospitality-focused service.
Ability to work a schedule inclusive of varying shifts (mornings, days, nights, weekends) to meet business needs.
Reliable, responsible, and dependable attendance.
Must pass all required background checks including state-specific cannabis employment requirements.
Possess a valid driver's license or state ID.
Must be 21 years or older and meet all state-specific cannabis employment requirements.
Must be compliant with all legal or company regulations for working in the cannabis industry.
Additional Requirements Must have the ability to perform tasks for prolonged periods (i.e., up to the duration of a scheduled shift or workday)
Capable of remaining alert and responsive during extended periods of time.
Move about the dispensary to fulfill work assignments and assist patients and/or customers in various locations.
Remain stationary if required to meet business needs.
Converse and communicate with individuals and groups directly.
Operate point of sale system, computer, and other office productivity tools.
Inspect and receive detailed information, such as patients' and/or customers' dates of birth, order information, or inquiries.
Move inventory and materials weighing up to 30 pounds independently.
Position self to move inventory and materials in storage areas.
Stand or walk for extended periods, indoors and outdoors.
Maintain a visible and mobile presence throughout the shift; APS team members are regularly on their feet, engaging with guests, monitoring site activity, and supporting operations across the dispensary floor.
Skills
Friendly, professional demeanor with excellent interpersonal skills.
Ability to remain calm and empathetic in stressful situations.
Consistently demonstrate excellent customer service skills.
Ability to establish and maintain effective working relationships with all employees.
Strong listening and communication skills, both verbal and written.
Understanding of applicable cannabis laws and regulations, safety regulations, local municipal codes, and standard operating procedures.
Ability to follow instructions and incorporate constructive criticism from managers.
Professionalism and integrity, including handling confidential information and complying with HIPAA requirements.
Working Conditions
Engaging, fast-paced patient and customer-facing retail environment.
Outdoor duties in varying weather conditions may be required.
Exposure to cannabis and/or related allergens.
Our Mission: To promote well-being through the power of cannabis.
We’re humble. We prefer quiet confidence and don’t shout about our success. We’re hardworking. We put our heads down and get the job done. We’re grateful. Working in our industry is a privilege and an act of service. We’re transparent. Honest and open communication keeps us healthy as an organization. We’re collaborative. We believe good ideas can come from anywhere. We have a growth mindset, one that’s grounded in well-being.
At GTI we believe that our corporate community should be a reflection of the communities we serve. We are dedicated to fostering an inclusive culture that celebrates diversity across race, sex, age, gender identity, sexual orientation, disability, nationality, religion, experience, and thought—not only because it is right, but because it makes us better. Our mission—the right to wellness—informs our commitment to champion economic opportunities in communities disproportionately affected by the war on drugs through employment and community involvement. GTI is proud to be an equal opportunity workplace.
We can’t wait to meet you.
The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.
Green Thumb Pay Range
$20 - $21 USD
#J-18808-Ljbffr