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Marketing Manager

Aery Aviation, LLC, Newport News, Virginia, United States, 23600

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Overview

Who We Are Looking For

Aery Aviation is seeking a Marketing Manager who blends strategic marketing leadership with hands-on creative execution. This role will own B2B-focused marketing initiatives supporting both commercial and government audiences, while also producing compelling content that differentiates Aery in a crowded aviation marketplace. The ideal candidate is equal parts brand steward, storyteller, and growth partner—someone who can write strong copy, develop visuals and graphics, contribute to proposals, and translate complex aviation services into clear, persuasive narratives. What You Will Be Doing

Marketing Leadership & Brand Management

— Own and execute all marketing initiatives across Aery Aviation’s business lines; Define and maintain a consistent brand voice, visual identity, and messaging framework; Ensure alignment between marketing, sales, operations, and executive leadership; Serve as internal subject-matter expert on brand standards and positioning. Content, Copywriting & Visual Storytelling

— Write and edit high-quality marketing copy for proposals (commercial and government), sales collateral and presentations, website and digital campaigns, internal and external communications; Develop or oversee creation of graphics, visuals, and infographics; Photography and video storytelling; Branded templates, brochures, and pitch decks; Translate technical aviation services into compelling, customer-focused narratives. Digital, Campaign & Channel Management

— Own website content strategy, updates, and SEO fundamentals; Plan and execute B2B digital campaigns (email, LinkedIn, website, targeted outreach); Manage social media presence with a focus on credibility, capability, and brand trust; Support proposal graphics and messaging for capture teams. Strategic Growth & Business Development Support

— Partner with sales, charter, MRO, engineering, flight and aircraft management leaders to support pipeline development, strengthen proposal competitiveness, enable account-based marketing initiatives, conduct market and competitor research to refine positioning and messaging, develop go-to-market narratives for new services, locations, or capabilities, and support government and commercial pursuits with compliant, compelling materials. You Must Have

Minimum 5 years in a Marketing Manager or equivalent role 10+ years’ total professional experience in marketing, communications, or branding Proven ability to: Write compelling copy; Develop or guide visual design; and Manage multi-channel B2B marketing efforts Experience supporting sales teams and proposal development Strong organizational and project management skills Strong experience managing multi-channel marketing (web, social, email, print, events) Proficiency with marketing and analytics tools (e.g., Google Analytics, social media insights, email platforms, basic SEO tools) Nice-To-Haves

Experience in aviation, aerospace, government contracting, or complex B2B services (not required) Working knowledge of design tools (Adobe Creative Suite, Canva, or similar) Familiarity with CRM and marketing automation tools Experience marketing to both commercial and government audiences Key Attributes

Strategic thinker with hands-on execution capability Strong visual eye and storytelling instincts Comfortable translating technical services into business value Data-informed but creatively driven Highly collaborative and executive-level communicator Accountability and Performance Measures

Weekly

— Content creation and campaign execution; Proposal and sales support deliverables; Website, social, and digital updates; Coordination with sales and leadership Monthly

— Campaign performance review (engagement, leads, conversions); Proposal win-rate contribution analysis; Brand consistency and content quality review; Budget and vendor performance check Quarterly

— Contribution to revenue growth objectives; Strategic marketing plan refinement; Brand awareness and perception indicators; Executive review of marketing ROI and priorities Metrics for Success

Increased brand awareness and consistency across all channels Contribute to improved proposal quality and win support Growth in qualified B2B leads and engagement Website traffic and conversion improvements Timely, high-quality delivery of marketing assets Strong internal satisfaction from sales and leadership teams Annual Training Requirements (Subject To Change)

New hire training on all Aery systems, software and polices/procedures Aery Part 145/135 operational training CRM, contract, and financial modeling tools Aery Aviation job descriptions are meant as summarizations only. They do not necessarily reflect all duties and responsibilities of a position. If this opportunity excites you, come join our team! For Aery Aviation, the question isn’t: “Can we?” When others are limited in the common approach, Aery Aviation jumps into higher gear asking, “How can we do this?” and then proceeds into problem-solving for customers. This is what customers appreciate most about Aery Aviation - avid tenacity. It’s not cookie cutter production that Aery Aviation is cultivating; it is projects that inspire the Aery Aviation work-family to come together and brainstorm, excited to come to work every day because there is always something inventive and interesting to work on. Our Benefits

We offer the right candidate the chance to join a forward-thinking organization, supported by a competitive compensation and benefits package. Learn more about Aery Aviation, LLC at

www.aeryaviation.com . Aery Aviation, LLC is an Equal Opportunity Employer. At Aery Aviation, we are committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other protected characteristic as outlined by federal, state, or local laws. About Aery Aviation LLC Aery Aviation is a rapidly growing aviation services company supporting commercial, government, and special-mission customers across charter, aircraft management, maintenance (Part 145), engineering and specialized aviation operations. As Aery enters its next growth phase—with a goal to double company revenue—the organization is investing in a Marketing Manager who can elevate the brand, support business development, and tell Aery’s story with clarity, credibility, and visual impact.

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