Overview
Plein Air Agency is a leading marketing consultancy for the restaurant and hospitality industry, partnering with brands to drive guest acquisition, loyalty, and long-term growth. Our work spans strategy, creative, media, digital, and product — all rooted in a deep understanding of the guest. What You’ll Do
Build and evolve
guest profiles and segments
using behavioral, transactional, and campaign data Analyze
campaign performance and optimization opportunities
across acquisition, retention, loyalty, and lifecycle programs Conduct
basket analysis, cross-shopping analysis, and product insights
to inform marketing strategy and promotional planning Partner with Guest Engagement and Strategy teams to translate marketing questions into
clear insights and recommendations Identify opportunities to improve targeting, personalization, and message relevance based on guest behavior Evaluate test-and-learn initiatives (A/B tests, offer strategies, channel experiments) and clearly communicate impact Develop
story-driven dashboards and presentations
that help marketers and clients understand what’s happening and what actions to take Work hands-on with data to pull, clean, and shape datasets as needed to support analysis (with an emphasis on outcomes, not tools) Who This Role Is For
Someone with a
marketing, agency, or consulting background
who uses data to guide decisions An analyst who enjoys collaborating with marketers, not just delivering reports A storyteller who can connect guest behavior to campaign strategy and business outcomes Someone excited by
retail, hospitality, or restaurant
guest dynamics and fast-moving marketing environments What This Role Is Not
A pure BI or dashboard-only role A data engineering or backend analytics position A role focused primarily on building models without marketing application Requirements
4+ years of experience in
marketing analytics, customer/guest insights, or strategy analytics Prior experience in
Marketing, Agency, or Consulting environments
strongly preferred Hands-on experience analyzing
guest/customer behavior , campaigns, and lifecycle performance Strong understanding of marketing metrics such as acquisition, retention, loyalty, repeat behavior, and offer performance Experience building
dashboards and storytelling views
for marketers and business stakeholders Comfortable working independently and owning analyses end-to-end Technical Skills
Non negotiable: Working knowledge of
SQL
for querying and shaping data Non-Negotiable: Experience using BI tools (Power BI, Tableau, Looker, or similar) to communicate insights Familiarity with CRM, CDP, loyalty, or digital marketing platforms Exposure to Python or advanced analytics is a plus, but
not required Industry Preference
Strong preference for candidates with experience in Retail, Hospitality, or Restaurant brands
#J-18808-Ljbffr
Plein Air Agency is a leading marketing consultancy for the restaurant and hospitality industry, partnering with brands to drive guest acquisition, loyalty, and long-term growth. Our work spans strategy, creative, media, digital, and product — all rooted in a deep understanding of the guest. What You’ll Do
Build and evolve
guest profiles and segments
using behavioral, transactional, and campaign data Analyze
campaign performance and optimization opportunities
across acquisition, retention, loyalty, and lifecycle programs Conduct
basket analysis, cross-shopping analysis, and product insights
to inform marketing strategy and promotional planning Partner with Guest Engagement and Strategy teams to translate marketing questions into
clear insights and recommendations Identify opportunities to improve targeting, personalization, and message relevance based on guest behavior Evaluate test-and-learn initiatives (A/B tests, offer strategies, channel experiments) and clearly communicate impact Develop
story-driven dashboards and presentations
that help marketers and clients understand what’s happening and what actions to take Work hands-on with data to pull, clean, and shape datasets as needed to support analysis (with an emphasis on outcomes, not tools) Who This Role Is For
Someone with a
marketing, agency, or consulting background
who uses data to guide decisions An analyst who enjoys collaborating with marketers, not just delivering reports A storyteller who can connect guest behavior to campaign strategy and business outcomes Someone excited by
retail, hospitality, or restaurant
guest dynamics and fast-moving marketing environments What This Role Is Not
A pure BI or dashboard-only role A data engineering or backend analytics position A role focused primarily on building models without marketing application Requirements
4+ years of experience in
marketing analytics, customer/guest insights, or strategy analytics Prior experience in
Marketing, Agency, or Consulting environments
strongly preferred Hands-on experience analyzing
guest/customer behavior , campaigns, and lifecycle performance Strong understanding of marketing metrics such as acquisition, retention, loyalty, repeat behavior, and offer performance Experience building
dashboards and storytelling views
for marketers and business stakeholders Comfortable working independently and owning analyses end-to-end Technical Skills
Non negotiable: Working knowledge of
SQL
for querying and shaping data Non-Negotiable: Experience using BI tools (Power BI, Tableau, Looker, or similar) to communicate insights Familiarity with CRM, CDP, loyalty, or digital marketing platforms Exposure to Python or advanced analytics is a plus, but
not required Industry Preference
Strong preference for candidates with experience in Retail, Hospitality, or Restaurant brands
#J-18808-Ljbffr