Overview
The Account Manager plays a key role in managing and supporting Retailer and CPG funded Shopper Marketing initiatives leveraging Vestcom Media Solutions (VMS). Client and/or Territory assignment and scope will vary based on the account opportunities and candidate background. This role is charged with shelf edge campaign planning between the CPG and Retailer teams as well as driving the internal campaign support across Vestcom departments. This role supports the primary sales team and requires the ability to meet and strategize with clients, have a detailed knowledge of the various products and services across the Vestcom Media Solutions scope. The Account Manager will work with a diverse mix of CPG shopper marketing teams and retailer merchandising and pricing stakeholders. This role oversees and supports the event execution process and coordination of VMS campaigns, as well as identifies and enables continued process improvement and fosters adoption of key Vestcom tools for the Walgreens account.
Key Areas of Responsibility
This role will independently own and manage all assigned duties with support from assigned Campaign Specialists and Delivery Coordinators. Primary working relationships will exist with all necessary customer contacts. Will report into the Commercial Sales organization and will be responsible for providing input into and executing the strategic account plan developed by the Commercial Sales management team. Will also work closely with Vestcom’s other Vestcom Media Solutions teams: Client Experience, IT, Creative, product delivery and other teams across all Vestcom solutions and customer deliverables.
Business Planning
Partner with Sales Directors to plan key client deliverables for the quarter, calendar year
Support Sales Directors on new business initiatives as requested
Support meeting preparation with CPG/Retailer analysis on YTD volume and engagement
Customize VMS sales presentation decks to support given sales opportunity
Generate leads on New Item support, digital overlays and shopper theme campaigns as needed for assigned retailers
Effectively trouble-shoot client questions/concerns by engaging internal team members as needed
Take lead on meeting follow-up (written), issue reports and next steps, create timelines and task lists as needed
Build retailer and CPG relationships to cultivate sales opportunities and advise VMS/Sales team of any relevant organizational changes, announcements or guidance
Program Management
Remote or on-site owner and expert for the internal contacts and campaign process for VMS events and programs. Develop and maintain working relationships with both client and Vestcom internal event execution stakeholders. Maintain a professional written and verbal communication both internally and externally
Maintain regular communication across the VMS assigned team. This includes but is not limited to Sales team & Sales leadership for account-specific items, as well as Delivery Leadership & peer Account Managers for execution and process improvement
Qualifications Bachelor's degree in business, marketing, or related field preferred
At least 3+ years related business experience and/or training; or an equivalent combination of education and work experience. Previous media/retail promotions industry experience preferred
Excellent oral, interpersonal and written communication skills. Must be able to participate and effectively present information to large and small groups, to clients, employees, and management
Be able to work independently, effectively problem solve and exhibit strong analytical skills
Experience to lead client calls and effectively collaborate with internal teams
Possess a high service level orientation, outstanding attention to detail, strong sense of urgency and the ability to meet deadlines under pressure
Be well-organized and able to perform duties with minimal supervision as this position requires working from a home-based office
Ability to show proficiency in the following computer applications: Google Workspace, MS Office, including Word, Excel and PowerPoint
Ability to embody and reflect Vestcom’s core values
Additional Requirements Travel may be required as needed to support clients
Compliance with Company policies concerning maintaining a drug free workplace is required
Compliance with all Company policies is required including all safety policies and procedures
Additional Information
The salary range for this position is $75,000- $100,000 / year. The hiring base salary range above represents what Avery Dennison reasonably expects to pay for this position as of the date of this posting. Actual salaries will vary within the range, and in some circumstances may be above or below the range, based on various factors including but not limited to a candidate’s relevant skills, experience, education and training, and location, as well as the job scope and complexity, responsibilities, and regular and/or necessary travel required for the position, which may change depending on the candidate pool. Experienced Avery Dennison employees who are interested in this position and have questions regarding how the hiring range listed above may apply to them should contact their HR representative. Avery Dennison reserves the right to modify this information at any time, subject to applicable law. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status. EEOE/M/F/Vet/Disabled. All your information will be kept confidential according to EEO guidelines. If you require accommodations to view or apply for a job, alternative methods are available to submit an application. Please contact (440) 534-6000 or NA.TA.Operations@averydennison.com to discuss reasonable accommodations.
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The Account Manager plays a key role in managing and supporting Retailer and CPG funded Shopper Marketing initiatives leveraging Vestcom Media Solutions (VMS). Client and/or Territory assignment and scope will vary based on the account opportunities and candidate background. This role is charged with shelf edge campaign planning between the CPG and Retailer teams as well as driving the internal campaign support across Vestcom departments. This role supports the primary sales team and requires the ability to meet and strategize with clients, have a detailed knowledge of the various products and services across the Vestcom Media Solutions scope. The Account Manager will work with a diverse mix of CPG shopper marketing teams and retailer merchandising and pricing stakeholders. This role oversees and supports the event execution process and coordination of VMS campaigns, as well as identifies and enables continued process improvement and fosters adoption of key Vestcom tools for the Walgreens account.
Key Areas of Responsibility
This role will independently own and manage all assigned duties with support from assigned Campaign Specialists and Delivery Coordinators. Primary working relationships will exist with all necessary customer contacts. Will report into the Commercial Sales organization and will be responsible for providing input into and executing the strategic account plan developed by the Commercial Sales management team. Will also work closely with Vestcom’s other Vestcom Media Solutions teams: Client Experience, IT, Creative, product delivery and other teams across all Vestcom solutions and customer deliverables.
Business Planning
Partner with Sales Directors to plan key client deliverables for the quarter, calendar year
Support Sales Directors on new business initiatives as requested
Support meeting preparation with CPG/Retailer analysis on YTD volume and engagement
Customize VMS sales presentation decks to support given sales opportunity
Generate leads on New Item support, digital overlays and shopper theme campaigns as needed for assigned retailers
Effectively trouble-shoot client questions/concerns by engaging internal team members as needed
Take lead on meeting follow-up (written), issue reports and next steps, create timelines and task lists as needed
Build retailer and CPG relationships to cultivate sales opportunities and advise VMS/Sales team of any relevant organizational changes, announcements or guidance
Program Management
Remote or on-site owner and expert for the internal contacts and campaign process for VMS events and programs. Develop and maintain working relationships with both client and Vestcom internal event execution stakeholders. Maintain a professional written and verbal communication both internally and externally
Maintain regular communication across the VMS assigned team. This includes but is not limited to Sales team & Sales leadership for account-specific items, as well as Delivery Leadership & peer Account Managers for execution and process improvement
Qualifications Bachelor's degree in business, marketing, or related field preferred
At least 3+ years related business experience and/or training; or an equivalent combination of education and work experience. Previous media/retail promotions industry experience preferred
Excellent oral, interpersonal and written communication skills. Must be able to participate and effectively present information to large and small groups, to clients, employees, and management
Be able to work independently, effectively problem solve and exhibit strong analytical skills
Experience to lead client calls and effectively collaborate with internal teams
Possess a high service level orientation, outstanding attention to detail, strong sense of urgency and the ability to meet deadlines under pressure
Be well-organized and able to perform duties with minimal supervision as this position requires working from a home-based office
Ability to show proficiency in the following computer applications: Google Workspace, MS Office, including Word, Excel and PowerPoint
Ability to embody and reflect Vestcom’s core values
Additional Requirements Travel may be required as needed to support clients
Compliance with Company policies concerning maintaining a drug free workplace is required
Compliance with all Company policies is required including all safety policies and procedures
Additional Information
The salary range for this position is $75,000- $100,000 / year. The hiring base salary range above represents what Avery Dennison reasonably expects to pay for this position as of the date of this posting. Actual salaries will vary within the range, and in some circumstances may be above or below the range, based on various factors including but not limited to a candidate’s relevant skills, experience, education and training, and location, as well as the job scope and complexity, responsibilities, and regular and/or necessary travel required for the position, which may change depending on the candidate pool. Experienced Avery Dennison employees who are interested in this position and have questions regarding how the hiring range listed above may apply to them should contact their HR representative. Avery Dennison reserves the right to modify this information at any time, subject to applicable law. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status. EEOE/M/F/Vet/Disabled. All your information will be kept confidential according to EEO guidelines. If you require accommodations to view or apply for a job, alternative methods are available to submit an application. Please contact (440) 534-6000 or NA.TA.Operations@averydennison.com to discuss reasonable accommodations.
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