Junior Manager, Direct to Fan & Community
California Staffing, Los Angeles, California, United States, 90001
Junior Manager, Direct To Fan & Community
At Warner Music Group, we're a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses: Curiosity, Collaboration, and Commitment. As part of the Global Catalog Brand & Audience Services group, the Direct to Fan & Community Engagement team delivers impactful, data-driven programs that strengthen fan relationships and unlock long-term value for our artists. Your role: The Junior Manager, Direct to Fan & Community will support deepening the fan relationship between an artist and their audience. You will be responsible for collaborating with artists to bring their community strategy to life. The role will lead on engaging and nurturing artist communities across online platforms, while also fostering strong relationships with our artists and their fans. Here you'll get to: Support the day-to-day execution of fan engagement initiatives, optimizing them for streaming, D2C growth, and fan retention. Develop and expand community-driven marketing initiatives with a focus on first-party data, including fan clubs, digital groups, and social-first activations on platforms like Discord, Meta (Facebook/Instagram), Snapchat, and TikTok. Work with artists and their teams to create and execute community-based strategies that turn discovery into lasting passion. Establish and track key performance indicators (KPIs) to monitor fan growth and long-term value, using data-driven reports to demonstrate the success of your initiatives. Build strong partnerships with platform partners, top-tier digital creators, influencers, and community leaders. Stay on top of emerging technologies, behaviors, and trends in the social sphere, zeitgeist, creator space, identifying new opportunities to connect artists with their fans. Drive adoption of new platforms, community models, and digital tools. Partner with other label teams to ensure community initiatives are integrated into wider marketing campaigns and in line with artist brand strategies. About you: 3+ years of progressive experience in digital marketing, influencer strategy, community management, or audience development, preferably within the music or media industry. Familiar with CRM, e-commerce, and the digital tools that power the modern music industry Proven success in executing organic/editorial social media programming, creator marketing and fan engagement strategies. Deep knowledge of the social ecosystem and major platforms, including TikTok, Snap, Meta (Facebook and Instagram), YouTube, Pinterest, and Discord. Experience with fan engagement strategies, including community building, management, and content creation for specific platforms (e.g., Duets and Stitches on TikTok, Stories and Reels on Meta, community channels on Discord). Strong analytical skills with the ability to measure campaign performance and make data-driven decisions. Excellent communication and relationship-building skills. A strategic and creative mindset with a passion for music and fan culture. We'd love it if you also had: Strong copywriting skills in varying tonality Strong interest in pop culture, trends, & fan behavior Enjoy problem-solving, are curious, and take pride in delivering high-quality work in a fast-paced environment As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world's premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands. Together, we are Warner Music Group: Independent Minds. Major Sound. This position requires a minimum of four days per week in the office. We value in-office collaboration and believe it's essential for talent development and fostering strong working relationships. Warner Music Group is an Equal Opportunity Employer.
At Warner Music Group, we're a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses: Curiosity, Collaboration, and Commitment. As part of the Global Catalog Brand & Audience Services group, the Direct to Fan & Community Engagement team delivers impactful, data-driven programs that strengthen fan relationships and unlock long-term value for our artists. Your role: The Junior Manager, Direct to Fan & Community will support deepening the fan relationship between an artist and their audience. You will be responsible for collaborating with artists to bring their community strategy to life. The role will lead on engaging and nurturing artist communities across online platforms, while also fostering strong relationships with our artists and their fans. Here you'll get to: Support the day-to-day execution of fan engagement initiatives, optimizing them for streaming, D2C growth, and fan retention. Develop and expand community-driven marketing initiatives with a focus on first-party data, including fan clubs, digital groups, and social-first activations on platforms like Discord, Meta (Facebook/Instagram), Snapchat, and TikTok. Work with artists and their teams to create and execute community-based strategies that turn discovery into lasting passion. Establish and track key performance indicators (KPIs) to monitor fan growth and long-term value, using data-driven reports to demonstrate the success of your initiatives. Build strong partnerships with platform partners, top-tier digital creators, influencers, and community leaders. Stay on top of emerging technologies, behaviors, and trends in the social sphere, zeitgeist, creator space, identifying new opportunities to connect artists with their fans. Drive adoption of new platforms, community models, and digital tools. Partner with other label teams to ensure community initiatives are integrated into wider marketing campaigns and in line with artist brand strategies. About you: 3+ years of progressive experience in digital marketing, influencer strategy, community management, or audience development, preferably within the music or media industry. Familiar with CRM, e-commerce, and the digital tools that power the modern music industry Proven success in executing organic/editorial social media programming, creator marketing and fan engagement strategies. Deep knowledge of the social ecosystem and major platforms, including TikTok, Snap, Meta (Facebook and Instagram), YouTube, Pinterest, and Discord. Experience with fan engagement strategies, including community building, management, and content creation for specific platforms (e.g., Duets and Stitches on TikTok, Stories and Reels on Meta, community channels on Discord). Strong analytical skills with the ability to measure campaign performance and make data-driven decisions. Excellent communication and relationship-building skills. A strategic and creative mindset with a passion for music and fan culture. We'd love it if you also had: Strong copywriting skills in varying tonality Strong interest in pop culture, trends, & fan behavior Enjoy problem-solving, are curious, and take pride in delivering high-quality work in a fast-paced environment As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world's premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands. Together, we are Warner Music Group: Independent Minds. Major Sound. This position requires a minimum of four days per week in the office. We value in-office collaboration and believe it's essential for talent development and fostering strong working relationships. Warner Music Group is an Equal Opportunity Employer.