Critical Process Filtration, a TCPA Company, is a leading manufacturer of high-quality filtration solutions for pharmaceutical, electronics, process water, and gas filtration markets. We are seeking a Sales & Marketing Manager to join our team in Nashua, NH, with a strong focus on new customer acquisition and market growth.
About the Role
The Sales & Marketing Manager will be responsible for driving new revenue growth by identifying, developing, and converting new business opportunities across North America, with support of European markets. This role combines strategic market development with tactical ,
day-to-day sales execution, working closely with marketing and internal sales resources to expand Critical Process Filtration’s customer base and application footprint. Responsibilities
New Business Development & Sales Execution
Lead new customer acquisition efforts by identifying, qualifying, and developing new sales opportunities in target markets and applications. Execute sales strategies aligned with business objectives, with a primary focus on growth from new customers and new applications. Drive tactical, daily sales operations to ensure execution of growth initiatives and achievement of near-term revenue goals. Develop and manage a robust new-business sales pipeline; track opportunities and progress against growth targets. Support development of annual sales plans and forecasts; provide insight into pipeline health and market opportunities. Identify emerging market trends, sustainability-driven opportunities, and innovative filtration applications. Team Leadership & Performance Management
Coach and support sales representatives through hands-on guidance, deal strategy development, and ongoing performance feedback. Manage sales execution across a defined region, team, or product line, ensuring consistent implementation of sales strategies. Monitor daily and monthly sales metrics, including individual sales performance, to drive accountability and continuous improvement. Oversee daily sales activities, task prioritization, and execution discipline to maintain momentum on key opportunities. Partner with marketing to support lead-generation initiatives, campaigns, trade shows, and industry events. Convert marketing-qualified leads into active sales opportunities through proactive engagement and technical selling. Provide feedback on messaging, value propositions, and competitive positioning to strengthen go-to-market efforts. Serve as the primary sales contact during the early stages of customer engagement, from discovery through initial conversion. Maintain direct, hands-on customer interaction to support technical discussions, solution alignment, and early-stage relationship building. Support pricing discussions and commercial terms for new customers in alignment with company guidelines. Ensure smooth handoff of newly acquired accounts to internal sales and customer support teams once established. Collaboration & Cross-Functional Support
Work closely with internal sales, applications engineering, operations, and marketing teams to develop solutions that meet customer needs. Communicate market intelligence, competitive insights, and customer feedback to internal stakeholders to inform product and commercial decisions. Monitor competitive activity, market dynamics, and customer requirements impacting new business growth. Represent the company at industry trade shows, conferences, and customer visits to expand brand visibility and generate new leads. Qualifications
5 years of experience in B2B sales, with a strong emphasis on new business development. Proven ability to prospect, qualify, and close new customers in technical or industrial markets. Strong communication, presentation, and negotiation skills. Ability to analyze market data and sales metrics to prioritize opportunities. Filtration industry experience is preferred. Holidays-
9 Paid annually Paid vacation - (up to 5 weeks)
- Start accruing first day 401(k) - Eligible 1st of the month after 90 days with a portion matched by the company Medical, Dental & Vision Insurance - Eligible on 1st of the month following date of hire Life Insurance-
Company-paid Long Term Disability-
Company paid Equal Opportunity Statement
Critical Process Filtration is proud to be an equal opportunity employer. EEO Statement: We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state/province, or local law.
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The Sales & Marketing Manager will be responsible for driving new revenue growth by identifying, developing, and converting new business opportunities across North America, with support of European markets. This role combines strategic market development with tactical ,
day-to-day sales execution, working closely with marketing and internal sales resources to expand Critical Process Filtration’s customer base and application footprint. Responsibilities
New Business Development & Sales Execution
Lead new customer acquisition efforts by identifying, qualifying, and developing new sales opportunities in target markets and applications. Execute sales strategies aligned with business objectives, with a primary focus on growth from new customers and new applications. Drive tactical, daily sales operations to ensure execution of growth initiatives and achievement of near-term revenue goals. Develop and manage a robust new-business sales pipeline; track opportunities and progress against growth targets. Support development of annual sales plans and forecasts; provide insight into pipeline health and market opportunities. Identify emerging market trends, sustainability-driven opportunities, and innovative filtration applications. Team Leadership & Performance Management
Coach and support sales representatives through hands-on guidance, deal strategy development, and ongoing performance feedback. Manage sales execution across a defined region, team, or product line, ensuring consistent implementation of sales strategies. Monitor daily and monthly sales metrics, including individual sales performance, to drive accountability and continuous improvement. Oversee daily sales activities, task prioritization, and execution discipline to maintain momentum on key opportunities. Partner with marketing to support lead-generation initiatives, campaigns, trade shows, and industry events. Convert marketing-qualified leads into active sales opportunities through proactive engagement and technical selling. Provide feedback on messaging, value propositions, and competitive positioning to strengthen go-to-market efforts. Serve as the primary sales contact during the early stages of customer engagement, from discovery through initial conversion. Maintain direct, hands-on customer interaction to support technical discussions, solution alignment, and early-stage relationship building. Support pricing discussions and commercial terms for new customers in alignment with company guidelines. Ensure smooth handoff of newly acquired accounts to internal sales and customer support teams once established. Collaboration & Cross-Functional Support
Work closely with internal sales, applications engineering, operations, and marketing teams to develop solutions that meet customer needs. Communicate market intelligence, competitive insights, and customer feedback to internal stakeholders to inform product and commercial decisions. Monitor competitive activity, market dynamics, and customer requirements impacting new business growth. Represent the company at industry trade shows, conferences, and customer visits to expand brand visibility and generate new leads. Qualifications
5 years of experience in B2B sales, with a strong emphasis on new business development. Proven ability to prospect, qualify, and close new customers in technical or industrial markets. Strong communication, presentation, and negotiation skills. Ability to analyze market data and sales metrics to prioritize opportunities. Filtration industry experience is preferred. Holidays-
9 Paid annually Paid vacation - (up to 5 weeks)
- Start accruing first day 401(k) - Eligible 1st of the month after 90 days with a portion matched by the company Medical, Dental & Vision Insurance - Eligible on 1st of the month following date of hire Life Insurance-
Company-paid Long Term Disability-
Company paid Equal Opportunity Statement
Critical Process Filtration is proud to be an equal opportunity employer. EEO Statement: We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state/province, or local law.
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