Art Director (Beverage)
Green Thumb Industries (GTI), Chicago, Illinois, United States, 60290
Overview
The Role : visual innovator / data guzzler / art & design driver—the Art Director, Beverage, is a highly motivated, enthusiastic person with a background in graphic design & art direction who is driven by innovation, data, creativity, and design. They work well independently and as part of a team, in a deadline-driven atmosphere with shifting priorities. The role requires a self-starter who can lead projects, collaborate within the beverage creative team, and delegate/manage designers and freelancers as needed. The Art Director will take a project from concept to final delivery across brand campaigns, photo/video shoots, promotional campaigns, trade materials for on- & off-premise needs, creative for strategic partnerships, and launch materials (sales, collateral, field, event), including digital (social, websites). The Art Director must be proficient in presenting (creation/optimization of creative presentations) to obtain cross-functional buy-in and graciously take direction from inputs, including working with external vendors. A keen attention to detail, contributions to continuous process improvements, and a willingness to understand the evolving hemp THC beverage landscape are required. This is a hybrid role
– 2 days in office at our Chicago (River North) office. Responsibilities
Lead (or work from initial direction) the creation of new (or evolution of existing) creative executions for Beverage Creative initiatives across various channels (paid social, packaging, photo/video shoots, campaigns, collateral, POS, merch/swag), for multiple States, while ensuring Brand standards are maintained across multiple brands Provide brand / design / creative insights & feedback to external vendor partners Collaborate with fellow designers & Creative leaders to initiate creative concepts from start to finish, utilizing new or existing resources to provide innovative, in-budget approaches to given briefs and project requests Ability to clearly communicate design vision and creative intent via storyboards / moodboards and other tools while delegating to other creatives Actively participate in the creative process by asking questions, voicing opinions, and effectively collaborating with stakeholders to determine project needs Lead multiple projects and work with multiple disciplines at one time Lead art direction for photo/video shoots based on brand-provided creative briefs in collaboration with the creative producer Manage and provide direction for internal designers, outside vendors / freelancers / contractors as needed Organize and maintain digital files via shared storage, DAM and project management system (Monday.com) Work closely with BEAT, Innovation & Non-Dispensary teams to ensure materials are produced accurately and on-time Ensure that project outputs meet technical requirements for delivery across multiple channels while ensuring brand consistency throughout Ensure project objectives are successfully met through effective collaboration with leadership, internal, crossdivisional, and external partners as projects require Ensure state guidelines and requirements are being met Qualifications
Bachelor’s degree, preferred 7+ years of experience in Graphic Design & Art Direction, either within a design firm, advertising agency, or an internal creative marketing team; Experience working within the alc/bev industry and a highgrowth company would be highly beneficial Experience managing designers & freelance vendors preferred An exceptional digital portfolio showcasing innovative concepts and creative solutions (please include a link or attachment with your application) Experience in making performance-focused ads for Facebook/ Instagram, TikTok, YouTube and other paid media channels Expertise in Adobe Creative suite, Photoshop, Illustrator, InDesign (After Effects, Sketch, a plus); proficiency in Figma; strong proficiency w/ Microsoft Office suite & project management systems The ability to pre-build and create templated graphic packages for motion gfx/video editors Knowledge of AI design tools and how they can be harnessed to increase production efficiencies without sacrificing quality is a plus Excellent at maintaining composure through interpersonal communication (written & verbal) and time management skills Strong project management & organizational skills; ability to prioritize, delegate & manage the execution of multiple projects across multiple brands Ability to work both independently and collaboratively in a team environment with keen judgement, common sense and resourcefulness; performs under minimal daily supervision, receiving guidance from Design Director Possess a high level of critical thinking, continuously open to constructive, developmental feedback Strong attention to detail, time management skills, and willingness to learn existing/new workflows preferred Excellent interpersonal skills in terms of communication, both written and verbal Operates with a high level of professionalism and integrity, including dealing with confidential information. High degree of professionalism when interacting with celebrity talent. Willing and able to attend and/or work events on evenings and weekends, as needed Interacts regularly with entirety of Beverage team, other creative teams & cross-functional teams as needed for completion of assigned projects Ability to travel up to 20% Additional Requirements
Must pass any and all required background checks Must be and remain compliant with all legal or company regulations for working in the industry Must be a minimum of 21 years of age The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance. Green Thumb Pay Range: $90,000—$105,000 USD
#J-18808-Ljbffr
The Role : visual innovator / data guzzler / art & design driver—the Art Director, Beverage, is a highly motivated, enthusiastic person with a background in graphic design & art direction who is driven by innovation, data, creativity, and design. They work well independently and as part of a team, in a deadline-driven atmosphere with shifting priorities. The role requires a self-starter who can lead projects, collaborate within the beverage creative team, and delegate/manage designers and freelancers as needed. The Art Director will take a project from concept to final delivery across brand campaigns, photo/video shoots, promotional campaigns, trade materials for on- & off-premise needs, creative for strategic partnerships, and launch materials (sales, collateral, field, event), including digital (social, websites). The Art Director must be proficient in presenting (creation/optimization of creative presentations) to obtain cross-functional buy-in and graciously take direction from inputs, including working with external vendors. A keen attention to detail, contributions to continuous process improvements, and a willingness to understand the evolving hemp THC beverage landscape are required. This is a hybrid role
– 2 days in office at our Chicago (River North) office. Responsibilities
Lead (or work from initial direction) the creation of new (or evolution of existing) creative executions for Beverage Creative initiatives across various channels (paid social, packaging, photo/video shoots, campaigns, collateral, POS, merch/swag), for multiple States, while ensuring Brand standards are maintained across multiple brands Provide brand / design / creative insights & feedback to external vendor partners Collaborate with fellow designers & Creative leaders to initiate creative concepts from start to finish, utilizing new or existing resources to provide innovative, in-budget approaches to given briefs and project requests Ability to clearly communicate design vision and creative intent via storyboards / moodboards and other tools while delegating to other creatives Actively participate in the creative process by asking questions, voicing opinions, and effectively collaborating with stakeholders to determine project needs Lead multiple projects and work with multiple disciplines at one time Lead art direction for photo/video shoots based on brand-provided creative briefs in collaboration with the creative producer Manage and provide direction for internal designers, outside vendors / freelancers / contractors as needed Organize and maintain digital files via shared storage, DAM and project management system (Monday.com) Work closely with BEAT, Innovation & Non-Dispensary teams to ensure materials are produced accurately and on-time Ensure that project outputs meet technical requirements for delivery across multiple channels while ensuring brand consistency throughout Ensure project objectives are successfully met through effective collaboration with leadership, internal, crossdivisional, and external partners as projects require Ensure state guidelines and requirements are being met Qualifications
Bachelor’s degree, preferred 7+ years of experience in Graphic Design & Art Direction, either within a design firm, advertising agency, or an internal creative marketing team; Experience working within the alc/bev industry and a highgrowth company would be highly beneficial Experience managing designers & freelance vendors preferred An exceptional digital portfolio showcasing innovative concepts and creative solutions (please include a link or attachment with your application) Experience in making performance-focused ads for Facebook/ Instagram, TikTok, YouTube and other paid media channels Expertise in Adobe Creative suite, Photoshop, Illustrator, InDesign (After Effects, Sketch, a plus); proficiency in Figma; strong proficiency w/ Microsoft Office suite & project management systems The ability to pre-build and create templated graphic packages for motion gfx/video editors Knowledge of AI design tools and how they can be harnessed to increase production efficiencies without sacrificing quality is a plus Excellent at maintaining composure through interpersonal communication (written & verbal) and time management skills Strong project management & organizational skills; ability to prioritize, delegate & manage the execution of multiple projects across multiple brands Ability to work both independently and collaboratively in a team environment with keen judgement, common sense and resourcefulness; performs under minimal daily supervision, receiving guidance from Design Director Possess a high level of critical thinking, continuously open to constructive, developmental feedback Strong attention to detail, time management skills, and willingness to learn existing/new workflows preferred Excellent interpersonal skills in terms of communication, both written and verbal Operates with a high level of professionalism and integrity, including dealing with confidential information. High degree of professionalism when interacting with celebrity talent. Willing and able to attend and/or work events on evenings and weekends, as needed Interacts regularly with entirety of Beverage team, other creative teams & cross-functional teams as needed for completion of assigned projects Ability to travel up to 20% Additional Requirements
Must pass any and all required background checks Must be and remain compliant with all legal or company regulations for working in the industry Must be a minimum of 21 years of age The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance. Green Thumb Pay Range: $90,000—$105,000 USD
#J-18808-Ljbffr