The Role
The Role: visual innovator / data guzzler / art & design driver—the Art Director, Beverage, is a highly motivated, enthusiastic person with a background in graphic design & art direction who is driven by innovation, data, creativity, and design. They work well independently or as part of a team and can succeed in a deadline-driven atmosphere with constantly shifting priorities. Working closely with Beverage teams' marketing & creative leadership, this role requires a self-starter who will lead their own projects, collaborate within the beverage creative team, delegate and manage designers/freelancers as needed. They will be able to take a project from concept to final delivery across a range of project types—brand campaigns, photo/video shoots, promotional campaigns, trade materials for on- & off-premise needs, creative for strategic partnerships, launch materials (sales, collateral, field, event), digital (social, websites). The Art Director must be proficient in presenting (creation/optimization of creative presentations) to obtain cross-functional buy-in, and in turn, graciously take direction from various inputs, including working with external vendors. A keen attention to detail, contributions to continuous process improvements, and a willingness to understand the ever-evolving hemp THC beverage landscape (and how we operate within) are required.
Work Location
This is a hybrid role 2 days in office at our Chicago (River North) office.
Responsibilities Lead (or work from initial direction) the creation of new (or evolution of existing) creative executions for Beverage Creative initiatives across various channels (paid social, packaging, photo/video shoots, campaigns, collateral, POS, merch/swag), for multiple States, while ensuring Brand standards are maintained across multiple brands
Provide brand / design / creative insights & feedback to external vendor partners
Collaborate with fellow designers & Creative leaders to initiate creative concepts from start to finish, utilizing new or existing resources to provide innovative, in-budget approaches to given briefs and project requests
Ability to clearly communicate design vision and creative intent via storyboards / moodboards and other tools while delegating to other creatives
Actively participate in the creative process by asking questions, voicing opinions, and effectively collaborating with stakeholders to determine project needs
Lead & multiple projects and work with multiple disciplines at one time
Lead art direction for photo/video shoots based on brand-provided creative briefs in collaboration with the creative producer
Manage and provide direction for internal designers, outside vendors / freelancers / contractors as needed
Organize and maintain digital files via shared storage, DAM and project management system (Monday.com)
Work closely with BEAT, Innovation & Non-Dispensary teams to ensure materials are produced accurately and on-time
Ensure that project outputs meet technical requirements for delivery across multiple channels while ensuring brand consistency throughout
Ensure project objectives are successfully met through effective collaboration with leadership, internal, cross-divisional, and external partners as projects require
Ensure state guidelines and requirements are being met
Qualifications Bachelor's degree, preferred
7+ years of experience in Graphic Design & Art Direction, either within a design firm, advertising agency, or an internal creative marketing team; Experience working within the alc/bev industry and a high-growth company would be highly beneficial
Experience managing designers & freelance vendors preferred
An exceptional digital portfolio showcasing innovative concepts and creative solutions (please include a link or attachment with your application)
Experience in making performance-focused ads for Facebook/ Instagram, TikTok, YouTube and other paid media channels
Expertise in Adobe Creative suite, Photoshop, Illustrator, InDesign (After Effects, Sketch, a plus); proficiency in Figma; strong proficiency w/ Microsoft Office suite & project management systems
The ability to pre-build and create templated graphic packages for motion gfx/video editors
Knowledge of AI design tools and how they can be harnessed to increase production efficiencies without sacrificing quality is a plus
Excellent at maintaining composure through interpersonal communication (written & verbal) and time management skills
Strong project management & organizational skills; ability to prioritize, delegate & manage the execution of multiple projects across multiple brands
Ability to work both independently and collaboratively in a team environment with keen judgement, common sense and resourcefulness; performs under minimal daily supervision, receiving guidance from Design Director
Possess a high level of critical thinking, continuously open to constructive, developmental feedback
Strong attention to detail, time management skills, and willingness to learn existing/new workflows preferred
Excellent interpersonal skills in terms of communication, both written and verbal
Operates with a high level of professionalism and integrity, including dealing with confidential information. High degree of professionalism when interacting with celebrity talent.
Willing and able to attend and/or work events on evenings and weekends, as needed.
Interacts regularly with entirety of Beverage team, other creative teams & cross-functional teams as needed for completion of assigned projects
Ability to travel up to 20%
Additional Requirements Must pass any and all required background checks
Must be and remain compliant with all legal or company regulations for working in the industry
Must be a minimum of 21 years of age
#LI-HYBRID
The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.
Green Thumb Pay Range $90,000 — $105,000 USD
#J-18808-Ljbffr
The Role: visual innovator / data guzzler / art & design driver—the Art Director, Beverage, is a highly motivated, enthusiastic person with a background in graphic design & art direction who is driven by innovation, data, creativity, and design. They work well independently or as part of a team and can succeed in a deadline-driven atmosphere with constantly shifting priorities. Working closely with Beverage teams' marketing & creative leadership, this role requires a self-starter who will lead their own projects, collaborate within the beverage creative team, delegate and manage designers/freelancers as needed. They will be able to take a project from concept to final delivery across a range of project types—brand campaigns, photo/video shoots, promotional campaigns, trade materials for on- & off-premise needs, creative for strategic partnerships, launch materials (sales, collateral, field, event), digital (social, websites). The Art Director must be proficient in presenting (creation/optimization of creative presentations) to obtain cross-functional buy-in, and in turn, graciously take direction from various inputs, including working with external vendors. A keen attention to detail, contributions to continuous process improvements, and a willingness to understand the ever-evolving hemp THC beverage landscape (and how we operate within) are required.
Work Location
This is a hybrid role 2 days in office at our Chicago (River North) office.
Responsibilities Lead (or work from initial direction) the creation of new (or evolution of existing) creative executions for Beverage Creative initiatives across various channels (paid social, packaging, photo/video shoots, campaigns, collateral, POS, merch/swag), for multiple States, while ensuring Brand standards are maintained across multiple brands
Provide brand / design / creative insights & feedback to external vendor partners
Collaborate with fellow designers & Creative leaders to initiate creative concepts from start to finish, utilizing new or existing resources to provide innovative, in-budget approaches to given briefs and project requests
Ability to clearly communicate design vision and creative intent via storyboards / moodboards and other tools while delegating to other creatives
Actively participate in the creative process by asking questions, voicing opinions, and effectively collaborating with stakeholders to determine project needs
Lead & multiple projects and work with multiple disciplines at one time
Lead art direction for photo/video shoots based on brand-provided creative briefs in collaboration with the creative producer
Manage and provide direction for internal designers, outside vendors / freelancers / contractors as needed
Organize and maintain digital files via shared storage, DAM and project management system (Monday.com)
Work closely with BEAT, Innovation & Non-Dispensary teams to ensure materials are produced accurately and on-time
Ensure that project outputs meet technical requirements for delivery across multiple channels while ensuring brand consistency throughout
Ensure project objectives are successfully met through effective collaboration with leadership, internal, cross-divisional, and external partners as projects require
Ensure state guidelines and requirements are being met
Qualifications Bachelor's degree, preferred
7+ years of experience in Graphic Design & Art Direction, either within a design firm, advertising agency, or an internal creative marketing team; Experience working within the alc/bev industry and a high-growth company would be highly beneficial
Experience managing designers & freelance vendors preferred
An exceptional digital portfolio showcasing innovative concepts and creative solutions (please include a link or attachment with your application)
Experience in making performance-focused ads for Facebook/ Instagram, TikTok, YouTube and other paid media channels
Expertise in Adobe Creative suite, Photoshop, Illustrator, InDesign (After Effects, Sketch, a plus); proficiency in Figma; strong proficiency w/ Microsoft Office suite & project management systems
The ability to pre-build and create templated graphic packages for motion gfx/video editors
Knowledge of AI design tools and how they can be harnessed to increase production efficiencies without sacrificing quality is a plus
Excellent at maintaining composure through interpersonal communication (written & verbal) and time management skills
Strong project management & organizational skills; ability to prioritize, delegate & manage the execution of multiple projects across multiple brands
Ability to work both independently and collaboratively in a team environment with keen judgement, common sense and resourcefulness; performs under minimal daily supervision, receiving guidance from Design Director
Possess a high level of critical thinking, continuously open to constructive, developmental feedback
Strong attention to detail, time management skills, and willingness to learn existing/new workflows preferred
Excellent interpersonal skills in terms of communication, both written and verbal
Operates with a high level of professionalism and integrity, including dealing with confidential information. High degree of professionalism when interacting with celebrity talent.
Willing and able to attend and/or work events on evenings and weekends, as needed.
Interacts regularly with entirety of Beverage team, other creative teams & cross-functional teams as needed for completion of assigned projects
Ability to travel up to 20%
Additional Requirements Must pass any and all required background checks
Must be and remain compliant with all legal or company regulations for working in the industry
Must be a minimum of 21 years of age
#LI-HYBRID
The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.
Green Thumb Pay Range $90,000 — $105,000 USD
#J-18808-Ljbffr