Overview
We're looking for an experienced and results-driven
Demand Generation Manager
to join our Marketing team. In this pivotal role, you'll be responsible for developing, executing, and optimizing strategies to drive qualified leads and pipeline growth for our B2B SaaS solution. If you're passionate about data-driven marketing, have a proven track record in B2B demand generation, and thrive in a fast-paced environment, we want to hear from you! What You Will Do
Develop and execute comprehensive demand generation strategies
across multiple channels, including but not limited to paid search, paid social, display, content syndication, email marketing, and webinars. Manage and optimize digital advertising campaigns
(Google Ads, LinkedIn Ads, etc.) to maximize ROI and achieve lead generation targets. Collaborate closely with the content marketing team
to develop compelling assets (e-books, whitepapers, webinars, case studies) that fuel lead nurturing and conversion. Implement and refine lead scoring, nurturing, and routing processes
to ensure efficient handoff to the sales team. Utilize marketing automation platforms
to build and execute campaigns, segment audiences, and track performance. Analyze campaign performance data
to identify trends, insights, and opportunities for optimization, regularly reporting on key metrics. Conduct A/B testing
on landing pages, ad copy, and email content to continuously improve conversion rates. Stay up to date with industry trends and best practices
in demand generation, B2B marketing, and SaaS. Manage budget allocation
for demand generation initiatives, ensuring efficient spend and maximum impact. Work cross-functionally
with sales, product, and customer success teams to align on goals and optimize the customer journey. What You Will Bring
5+ years of experience
in demand generation or a similar role, specifically within a B2B SaaS company. Proven track record of driving measurable results
in lead generation, MQLs, SQLs, and pipeline contribution. Expertise in managing and optimizing paid advertising campaigns
on platforms like Google Ads and LinkedIn Ads. Strong proficiency with marketing automation platforms
(HubSpot) and CRM systems (Salesforce). Data-driven mindset
with excellent analytical skills and the ability to translate data into actionable insights. Experience with A/B testing and conversion rate optimization principles. Solid understanding of the B2B sales funnel
and buyer's journey. Excellent written and verbal communication skills. Ability to manage multiple projects simultaneously
and thrive in a fast-paced, dynamic environment. Bachelor's degree
in Marketing, Business, or a related field (or equivalent practical experience). Bonus Points If You Have
Experience with ABM strategies. Familiarity with intent data platforms. Certifications in relevant marketing platforms (Google Ads, HubSpot). Fusable participates in the E-Verify program. Equal Employment Opportunity
- Fusable is committed to providing equal employment opportunities in all employment practices. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, citizenship status, marital status, age, disability, protected veteran status, sexual orientation or any other characteristic protected by law. Equal Opportunity Employer - This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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We're looking for an experienced and results-driven
Demand Generation Manager
to join our Marketing team. In this pivotal role, you'll be responsible for developing, executing, and optimizing strategies to drive qualified leads and pipeline growth for our B2B SaaS solution. If you're passionate about data-driven marketing, have a proven track record in B2B demand generation, and thrive in a fast-paced environment, we want to hear from you! What You Will Do
Develop and execute comprehensive demand generation strategies
across multiple channels, including but not limited to paid search, paid social, display, content syndication, email marketing, and webinars. Manage and optimize digital advertising campaigns
(Google Ads, LinkedIn Ads, etc.) to maximize ROI and achieve lead generation targets. Collaborate closely with the content marketing team
to develop compelling assets (e-books, whitepapers, webinars, case studies) that fuel lead nurturing and conversion. Implement and refine lead scoring, nurturing, and routing processes
to ensure efficient handoff to the sales team. Utilize marketing automation platforms
to build and execute campaigns, segment audiences, and track performance. Analyze campaign performance data
to identify trends, insights, and opportunities for optimization, regularly reporting on key metrics. Conduct A/B testing
on landing pages, ad copy, and email content to continuously improve conversion rates. Stay up to date with industry trends and best practices
in demand generation, B2B marketing, and SaaS. Manage budget allocation
for demand generation initiatives, ensuring efficient spend and maximum impact. Work cross-functionally
with sales, product, and customer success teams to align on goals and optimize the customer journey. What You Will Bring
5+ years of experience
in demand generation or a similar role, specifically within a B2B SaaS company. Proven track record of driving measurable results
in lead generation, MQLs, SQLs, and pipeline contribution. Expertise in managing and optimizing paid advertising campaigns
on platforms like Google Ads and LinkedIn Ads. Strong proficiency with marketing automation platforms
(HubSpot) and CRM systems (Salesforce). Data-driven mindset
with excellent analytical skills and the ability to translate data into actionable insights. Experience with A/B testing and conversion rate optimization principles. Solid understanding of the B2B sales funnel
and buyer's journey. Excellent written and verbal communication skills. Ability to manage multiple projects simultaneously
and thrive in a fast-paced, dynamic environment. Bachelor's degree
in Marketing, Business, or a related field (or equivalent practical experience). Bonus Points If You Have
Experience with ABM strategies. Familiarity with intent data platforms. Certifications in relevant marketing platforms (Google Ads, HubSpot). Fusable participates in the E-Verify program. Equal Employment Opportunity
- Fusable is committed to providing equal employment opportunities in all employment practices. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, citizenship status, marital status, age, disability, protected veteran status, sexual orientation or any other characteristic protected by law. Equal Opportunity Employer - This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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