Data Protection Product Marketing Manager

* Product Positioning and Messaging: Develop clear and compelling product positioning that highlights the value of the HPE data protection portfolio and solutions including software and hardware. Create and maintain messaging frameworks tailored to target personas, industries, and use cases.* Go-to-Market Strategy: Define and execute go-to-market strategies for existing and new product offerings. Collaborate with cross-functional teams, including product management, engineering, and sales, to align marketing plans with product roadmaps and business objectives.* Content Creation: Produce high-impact marketing collateral, including value propositions, presentations, solution briefs, whitepapers, case studies, videos and blogs. Partner with demand generation teams to create campaign assets such as landing pages, reports, and webinars.* Market Research and Competitive Analysis: Conduct market research to identify trends, customer pain points, and competitive insights. Translate research findings into actionable recommendations for product positioning and differentiation* Market Research and Competitive Analysis: Conduct market research to identify trends, customer pain points, and competitive insights. Translate research findings into actionable recommendations for product positioning and* Sales Enablement: Develop sales enablement tools, such as battle cards, product training materials, and objection-handling guides. Partner with sales teams to ensure they are equipped to effectively communicate product value to customers.* Customer Advocacy: Work closely with customer success teams to identify and showcase customer success stories. Leverage customer feedback to refine messaging and influence product roadmap decisions.* Alliance Focus: Partner with external organizations to share marketing efforts and expand market presence, similar to joint venture marketing.* BA or BS in Marketing or related field; MBA preferred.* Experience: 3+ years marketing experience, including offering marketing, segment marketing, channel marketing and partner marketing for data protection solutions.* Technical Knowledge: Strong understanding of hybrid IT environments, data protection hardware and software, and AI-driven solutions.* Marketing Expertise: Proven track record of developing go-to-market strategies and crafting compelling product narratives.* Collaboration Skills: Ability to work cross-functionally and build strong relationships with product, sales, and marketing teams.* Alliance marketing and/or partner marketing experience is a plus.* Data Protection Market Expertise: Deep understanding of customer pain points, competitive landscape, and market trends.* Go-to-Market (GTM): Strategy, planning, and execution for product launches.* Sales Enablement: Equipping sales teams with tools, training, and collateral.* Content & Messaging: Developing core narratives, positioning, and assets.* Acknowledged mastery of marketing principles, practices, tactics and tools.* Exceptional communication, storytelling, and presentation skills.* In-depth understanding of the industry, offering categories and company offerings/ strategy.* Strong project and budget management skills.* Excellent written/oral communications.* Strong analytical skills.* Excellent interpersonal skills.* Ability to build, manage and influence virtual teams.* Exceptional negotiating skills.* Ability to interface effectively with all levels of management and functional disciplines, both within and outside the company.* Strong influencing and consensus-building skills.* Conflict-resolution skills.HPE is an Equal Employment Opportunity/ Veterans/Disabled/LGBT employer. We do not discriminate on the basis of race, gender, or any other protected category, and all decisions we make are made on the basis of qualifications, merit, and business need. Our goal is to be one global team that is representative of our customers, in an inclusive environment where we can continue to innovate and grow together. Please click here: .**Hewlett Packard Enterprise**Technology innovation that fosters business transformation.We help customers use technology to slash the time it takes to turn ideas into value. In turn, they transform industries, markets and lives.Some of our customers run traditional IT environments. Most are transitioning to a secure, cloud-enabled, mobile-friendly infrastructure. Many rely on a combination of both. Wherever they are in that journey, we provide the technology and solutions to help them succeed.**COVID Policy**The health and safety of our team members, customers and partners is paramount at HPE. Accordingly,

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