**Job Summary:**
As the Lead Digital Architect (Marketing Data), you will define and own the end-to-end data architecture powering marketing analytics, attribution, audience segmentation, and personalized experiences. You’ll partner with Marketing, MarTech, Product, and Data Engineering to deliver scalable, privacy-compliant data platforms and real-time decisioning that measurably improves campaign performance and customer LTV.* Lead the end‑to‑end Marketing Data Architecture, defining scalable frameworks and data structures that enable seamless activation, analytics, and cross‑channel orchestration.* Establish and evolve Customer 360 and identity‑resolution capabilities, ensuring unified customer profiles that power personalization, targeting, and measurement across the digital ecosystem.* Architect real‑time activation and personalization pipelines, enabling event‑driven experiences, dynamic segmentation, and rapid decisioning across MarTech and AdTech platforms.* Develop analytical data models that support reporting, advanced analytics, and data science, ensuring high‑quality, well‑governed datasets for stakeholders across marketing, sales, and product teams.* Integrate MarTech and AdTech ecosystem components, ensuring seamless data flow, interoperability, and aligned architecture across CDP, CRM, DSP, DMP, marketing automation, analytics, and advertising platforms.* Lead the design and expansion of cloud data platforms and lakehouse architectures, enabling scalable ingestion, transformation, storage, and activation of large‑scale marketing datasets.* Ensure privacy, compliance, and consent‑management foundations are embedded into all data flows, aligning with global regulations and internal governance standards.* Apply ML and AI techniques to power marketing use cases, such as predictive targeting, look‑alike modeling, churn prediction, content recommendations, and budget optimization.* Drive security and governance practices, ensuring data protection, role‑based access, quality controls, and consistency across the marketing technology stack.* Provide strong stakeholder leadership, partnering with marketing, product, engineering, analytics, and external vendors to shape strategy, align roadmaps, and deliver enterprise‑scale digital marketing capabilities.- **Target Architecture:** Extensive knowledge of target architecture; ability to develop the IT blueprint and roadmap while aligning the architecture and processes with business strategies and objectives.- **Data Architecture:** Extensive knowledge of processes, techniques and factors that affect data architecture; ability to design blueprints on how to integrate data resources for business processes and functional support.- **Application Design, Architecture:** Extensive knowledge of basic activities and deliverables of application design; ability to utilize application design methodologies, tools and techniques to convert business requirements and logical models into designs.- **Platform Architecture:** Extensive knowledge of technologies and methods to design processing mechanisms and roadmaps to execute business application systems; ability to design these roadmaps and deploy supportive interfaces for end-users to access related systems, in accordance with standards and processes- **Analytical Thinking:** Extensive knowledge of techniques and tools that promote effective analysis; ability to determine the root cause of organizational problems and create alternative solutions that resolve these problems.- **Effective Communications:** Working understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.- **Requirements Analysis:** Working knowledge of tools, methods, and techniques of requirement analysis; ability to elicit, analyze and record required business functionality and non-functionality requirements to ensure the success of a system or software development project.- **IT Architecture:** Extensive knowledge of Information Technology (IT) architecture; ability to design and improve organizational IT structures, supporting business operations* Cloud & Storage: Azure or GCP or AWS; Lakehouse: Snowflake
MarTech/AdTech & CDP: Salesforce Marketing Cloud, Any Activation Platform.* Ability to design end to end digital ecosystems that align technology with business strategy.* Typically 8+ years’ experience in application development or at least 6 years of experience with master’s degree.* Strong grasp of **TOGAF, Zachman, or domain‑driven design*** Extensive experience in designing and developing software using Python, SQL, Scala (typically 5+ years)* Understanding of data structures, algorithms, profiling & optimization, data modeling techniques.* Strong demonstratable experience delivering component, product, and/or enterprise architecture in public cloud and/or hybrid eco-systems.* Understanding of Agile SDLC implementation in public cloud eco-system including environments management, test automation, peer review, CI/CD, resource optimization, etc.* Must have excellent communication and influential skills* Medical, dental, and vision benefits\** Paid time off plan (Vacation, Holidays, Volunteer, etc.)\** 401(k) savings plans\** Health Savings Account (HSA)\** Flexible Spending Accounts (FSAs)\** Health Lifestyle Programs\** Employee Assistance Program\** Voluntary Benefits and Employee Discounts\** Career Development\** Incentive bonus\** Disability benefits* Life Insurance* Parental leave* Adoption benefits* Tuition Reimbursement #J-18808-Ljbffr
As the Lead Digital Architect (Marketing Data), you will define and own the end-to-end data architecture powering marketing analytics, attribution, audience segmentation, and personalized experiences. You’ll partner with Marketing, MarTech, Product, and Data Engineering to deliver scalable, privacy-compliant data platforms and real-time decisioning that measurably improves campaign performance and customer LTV.* Lead the end‑to‑end Marketing Data Architecture, defining scalable frameworks and data structures that enable seamless activation, analytics, and cross‑channel orchestration.* Establish and evolve Customer 360 and identity‑resolution capabilities, ensuring unified customer profiles that power personalization, targeting, and measurement across the digital ecosystem.* Architect real‑time activation and personalization pipelines, enabling event‑driven experiences, dynamic segmentation, and rapid decisioning across MarTech and AdTech platforms.* Develop analytical data models that support reporting, advanced analytics, and data science, ensuring high‑quality, well‑governed datasets for stakeholders across marketing, sales, and product teams.* Integrate MarTech and AdTech ecosystem components, ensuring seamless data flow, interoperability, and aligned architecture across CDP, CRM, DSP, DMP, marketing automation, analytics, and advertising platforms.* Lead the design and expansion of cloud data platforms and lakehouse architectures, enabling scalable ingestion, transformation, storage, and activation of large‑scale marketing datasets.* Ensure privacy, compliance, and consent‑management foundations are embedded into all data flows, aligning with global regulations and internal governance standards.* Apply ML and AI techniques to power marketing use cases, such as predictive targeting, look‑alike modeling, churn prediction, content recommendations, and budget optimization.* Drive security and governance practices, ensuring data protection, role‑based access, quality controls, and consistency across the marketing technology stack.* Provide strong stakeholder leadership, partnering with marketing, product, engineering, analytics, and external vendors to shape strategy, align roadmaps, and deliver enterprise‑scale digital marketing capabilities.- **Target Architecture:** Extensive knowledge of target architecture; ability to develop the IT blueprint and roadmap while aligning the architecture and processes with business strategies and objectives.- **Data Architecture:** Extensive knowledge of processes, techniques and factors that affect data architecture; ability to design blueprints on how to integrate data resources for business processes and functional support.- **Application Design, Architecture:** Extensive knowledge of basic activities and deliverables of application design; ability to utilize application design methodologies, tools and techniques to convert business requirements and logical models into designs.- **Platform Architecture:** Extensive knowledge of technologies and methods to design processing mechanisms and roadmaps to execute business application systems; ability to design these roadmaps and deploy supportive interfaces for end-users to access related systems, in accordance with standards and processes- **Analytical Thinking:** Extensive knowledge of techniques and tools that promote effective analysis; ability to determine the root cause of organizational problems and create alternative solutions that resolve these problems.- **Effective Communications:** Working understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.- **Requirements Analysis:** Working knowledge of tools, methods, and techniques of requirement analysis; ability to elicit, analyze and record required business functionality and non-functionality requirements to ensure the success of a system or software development project.- **IT Architecture:** Extensive knowledge of Information Technology (IT) architecture; ability to design and improve organizational IT structures, supporting business operations* Cloud & Storage: Azure or GCP or AWS; Lakehouse: Snowflake
MarTech/AdTech & CDP: Salesforce Marketing Cloud, Any Activation Platform.* Ability to design end to end digital ecosystems that align technology with business strategy.* Typically 8+ years’ experience in application development or at least 6 years of experience with master’s degree.* Strong grasp of **TOGAF, Zachman, or domain‑driven design*** Extensive experience in designing and developing software using Python, SQL, Scala (typically 5+ years)* Understanding of data structures, algorithms, profiling & optimization, data modeling techniques.* Strong demonstratable experience delivering component, product, and/or enterprise architecture in public cloud and/or hybrid eco-systems.* Understanding of Agile SDLC implementation in public cloud eco-system including environments management, test automation, peer review, CI/CD, resource optimization, etc.* Must have excellent communication and influential skills* Medical, dental, and vision benefits\** Paid time off plan (Vacation, Holidays, Volunteer, etc.)\** 401(k) savings plans\** Health Savings Account (HSA)\** Flexible Spending Accounts (FSAs)\** Health Lifestyle Programs\** Employee Assistance Program\** Voluntary Benefits and Employee Discounts\** Career Development\** Incentive bonus\** Disability benefits* Life Insurance* Parental leave* Adoption benefits* Tuition Reimbursement #J-18808-Ljbffr