Visitor Services & Marketing Manager
Western Museums Association, Mcminnville, Oregon, United States, 97128
Overview
11275 SW Durham Lane
McMinnville , OR 97128
United States
Contact Name: Heather Farquhar
Phone: 503-472-2842
Job Description
JOB TITLE: Visitor Services & Marketing Manager
JOB TYPE: Part Time – 32 hours per week, potential to become full-time
Salary/rate: $26-28/hour
Requirements: Weekend and evening work required as needed
The Yamhill County History Museum’s mission is connecting our community by bringing history to life, preserving, and sharing the stories of Yamhill County.
Responsibilities General job description
The Visitor Services & Marketing Manager is responsible for managing the organization's visitor services operations, including marketing initiatives, visitor services, and office administration. Job activities include developing strategic marketing plans and strategies, developing and managing membership initiatives, coordinating venue rentals, curating content for the newsletter, and overseeing retail operations. Their role drives brand awareness, increases museum attendance, and ensures a seamless visitor experience. They work closely with other museum staff and the following committees: Visitor Services, Community Engagement, and Editorial.
Marketing Management: including, but not limited to:
Create and maintain a marketing policy and plan.
Manage the museum's paper and online presence by creating and managing content across various marketing channels, including mail, social media, email, newsletters, and website.
Create and manage the marketing budget, ensuring efficient allocation of resources.
Plan and execute marketing campaigns to increase brand awareness, drive attendance, and engage our target audience.
Report monthly on marketing efforts such as executed promotional materials, campaigns, digital media statistics.
Oversee the production of promotional materials, including brochures, signage, and advertisements.
Develop and maintain relationships with media outlets to secure press coverage and maximize exposure.
Create and implement mailings such as membership renewal, marketing materials, and others as needed.
Work with the Executive Director to ensure capturing photographs and videos necessary for marketing purposes.
Work with the Executive Director to coordinate, market, and implement Giving Tuesday and monthly giving campaigns.
Visitor Services
Ensure visitors have a positive experience through a welcoming entry, appropriate wayfinding signage, informed front desk volunteers, and managing opening and closing tasks.
Ensure visitors have a positive experience by playing a role in the creation, implementation, and management of activities associated with events and programs.
Create, manage and report on visitor numbers, trends, and inquiries.
Manage the Contacts side of the Past Perfect database including, but not limited to, membership, donations, campaigns, and mailings.
Implement, manage, and process membership drives, campaigns, renewals, etc. for the organization and keep information updated in Past Perfect and Square as needed.
Manage all aspects of the YCHM retail store including, but not limited to, opening, closing, budget, inventories, purchasing, displaying, recommending new products, Square oversight, and production of daily ledgers and deposits.
Recruit new members at events and programs.
Create mailing lists, labels, etc. needed for membership and other mailings.
Create and gather content for and assemble quarterly newsletter.
Print membership lists as needed for events, programs and other activities.
Manage the day-to-day office operations, including organizing files, maintaining supplies, and overseeing administrative tasks.
Coordinate and maintain office supply inventory, ordering and restocking as necessary.
Event Rental Management
Coordinate all aspects of the rental process, including inquiries, bookings, contracts, and payments.
Conduct site visits with prospective clients to showcase the venue and its unique features.
Ensure contracts, deposits, payments and necessary paperwork and/or personnel are in place as deemed by Rental Agreement.
Act as onsite coordinator, or secure another staff member or volunteer, the day of the event.
Request refund of deposits, less any expenses, from Treasurer and ensure timely distribution of them to renter.
Post rental schedules in break room and request assistance from volunteers as needed to move necessary equipment.
Ensure space is clean at end of event and professionally cleaned prior to next open day as needed.
And other duties as assigned.
Qualifications
Master’s Degree in Museum Studies, History, Marketing, Graphic Design or related field OR
Bachelor’s degree in similar field with minimum 5 years’ related work experience.
Minimum 2 years’ experience in Visitor’s Services, Marketing, Graphic Design and/or Event Rental management.
Excellent verbal and written communications skills.
Experience working with volunteer driven programs.
Ability to work nights and weekends as needed.
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Contact Name: Heather Farquhar
Phone: 503-472-2842
Job Description
JOB TITLE: Visitor Services & Marketing Manager
JOB TYPE: Part Time – 32 hours per week, potential to become full-time
Salary/rate: $26-28/hour
Requirements: Weekend and evening work required as needed
The Yamhill County History Museum’s mission is connecting our community by bringing history to life, preserving, and sharing the stories of Yamhill County.
Responsibilities General job description
The Visitor Services & Marketing Manager is responsible for managing the organization's visitor services operations, including marketing initiatives, visitor services, and office administration. Job activities include developing strategic marketing plans and strategies, developing and managing membership initiatives, coordinating venue rentals, curating content for the newsletter, and overseeing retail operations. Their role drives brand awareness, increases museum attendance, and ensures a seamless visitor experience. They work closely with other museum staff and the following committees: Visitor Services, Community Engagement, and Editorial.
Marketing Management: including, but not limited to:
Create and maintain a marketing policy and plan.
Manage the museum's paper and online presence by creating and managing content across various marketing channels, including mail, social media, email, newsletters, and website.
Create and manage the marketing budget, ensuring efficient allocation of resources.
Plan and execute marketing campaigns to increase brand awareness, drive attendance, and engage our target audience.
Report monthly on marketing efforts such as executed promotional materials, campaigns, digital media statistics.
Oversee the production of promotional materials, including brochures, signage, and advertisements.
Develop and maintain relationships with media outlets to secure press coverage and maximize exposure.
Create and implement mailings such as membership renewal, marketing materials, and others as needed.
Work with the Executive Director to ensure capturing photographs and videos necessary for marketing purposes.
Work with the Executive Director to coordinate, market, and implement Giving Tuesday and monthly giving campaigns.
Visitor Services
Ensure visitors have a positive experience through a welcoming entry, appropriate wayfinding signage, informed front desk volunteers, and managing opening and closing tasks.
Ensure visitors have a positive experience by playing a role in the creation, implementation, and management of activities associated with events and programs.
Create, manage and report on visitor numbers, trends, and inquiries.
Manage the Contacts side of the Past Perfect database including, but not limited to, membership, donations, campaigns, and mailings.
Implement, manage, and process membership drives, campaigns, renewals, etc. for the organization and keep information updated in Past Perfect and Square as needed.
Manage all aspects of the YCHM retail store including, but not limited to, opening, closing, budget, inventories, purchasing, displaying, recommending new products, Square oversight, and production of daily ledgers and deposits.
Recruit new members at events and programs.
Create mailing lists, labels, etc. needed for membership and other mailings.
Create and gather content for and assemble quarterly newsletter.
Print membership lists as needed for events, programs and other activities.
Manage the day-to-day office operations, including organizing files, maintaining supplies, and overseeing administrative tasks.
Coordinate and maintain office supply inventory, ordering and restocking as necessary.
Event Rental Management
Coordinate all aspects of the rental process, including inquiries, bookings, contracts, and payments.
Conduct site visits with prospective clients to showcase the venue and its unique features.
Ensure contracts, deposits, payments and necessary paperwork and/or personnel are in place as deemed by Rental Agreement.
Act as onsite coordinator, or secure another staff member or volunteer, the day of the event.
Request refund of deposits, less any expenses, from Treasurer and ensure timely distribution of them to renter.
Post rental schedules in break room and request assistance from volunteers as needed to move necessary equipment.
Ensure space is clean at end of event and professionally cleaned prior to next open day as needed.
And other duties as assigned.
Qualifications
Master’s Degree in Museum Studies, History, Marketing, Graphic Design or related field OR
Bachelor’s degree in similar field with minimum 5 years’ related work experience.
Minimum 2 years’ experience in Visitor’s Services, Marketing, Graphic Design and/or Event Rental management.
Excellent verbal and written communications skills.
Experience working with volunteer driven programs.
Ability to work nights and weekends as needed.
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