Department:
Marketing and Creative Services
Overview
Responsibilities
Exhibitor Prospecting Marketing
Develop and execute marketing plans that support exhibitor/brand prospecting goals across permanent and temporary leasing.
Partner with Leasing leadership to understand priority industries, audiences, events, and growth objectives.
Serve as the primary marketing point of contact for exhibitor prospecting initiatives.
Email Marketing & Marketing Automation
Own the creation, scheduling, and deployment of email marketing campaigns to prospective exhibitors/brands.
Build and manage email campaigns within marketing automation tools (Salesforce and/or HubSpot experience preferred).
Collaborate with internal stakeholders on campaign planning, targeting, and execution. Build and schedule email campaigns in Salesforce.
Marketing Automation & Segmentation
Build and maintain audience segmentation within marketing automation platforms.
Manage lists, workflows, and automated journeys to support prospecting and engagement goals.
Build, test, and optimize Salesforce workflows and automation programs.
Ensure data hygiene, segmentation accuracy, and targeting alignment with demand generation objectives.
Work within Salesforce to manage campaign assets, testing, and deployment.
Maintain data consistency and alignment between Marketing and Leasing systems.
Prospectus & Sales Enablement Materials
Outline, manage, and deploy trade show, leasing, and media prospectuses in partnership with Leasing and Creative.
Ensure prospecting materials clearly communicate value propositions, opportunities, and timelines to prospective exhibitors/brands.
Website & Digital Marketing
Oversee strategy and execution of website marketing updates focused on prospective exhibitors/brands.
Build and maintain a schedule of website updates.
Identify opportunities to improve conversion, messaging clarity, and prospect experience.
Make website updates through the site CMS, Kentico.
Partner with web and digital teams to launch and optimize lead capture forms and landing pages.
Ensure proper CRM integration, tracking, and attribution for inbound leads.
Cross-Functional Collaboration & Project Management
Work cross-functionally with Marketing project management, creative, content, and digital teams to execute integrated campaigns on time and on brand.
Manage timelines, priorities, and deliverables across multiple concurrent projects.
Ensure all campaigns adhere to brand guidelines and marketing best practices.
Measurement, Optimization & Reporting
Track and report on performance of all owned and paid marketing assets.
Develop and maintain dashboards to measure engagement, conversion, and lead performance.
Analyze campaign results and apply insights to improve future performance.
Test and optimize campaigns through A/B testing, personalization, creative, timing, and targeting.
Use insights to recommend improvements and inform future strategies.
Required Education
Bachelors Degree in related field preferred
Required Experience
3 – 7 years experience
Experience with Marketing automation platforms like Pardot and/or HubSpot
Experience with Salesforce/Pardot a plus
Proven track record of providing exceptional customer experience and service
Physical Requirements
Office Environment- Ability to sit for vast majority of work shift.
Periodic travel may be a requirement of this position
Why You’ll Love Working Here At Dallas Market Center, you’ll join a collaborative team that values creativity, innovation, and client success. You’ll work with leading brands, contribute to high ‐ visibility events, and grow your career in a dynamic, supportive environment all while managing a robust book of business with room to expand.
Benefits
Medical, Dental, Vision, and Pet Insurance
Life and AD&D Insurance at no cost
401(k) with company match
Paid time off and holidays
Employee discounts at food outlets onsite, including Starbucks
Wellness offerings such as flu shot clinics and CPR certification
Free, covered parking with secure card access
Access to private events such as trade shows, sample sales, and seminars
#J-18808-Ljbffr
Marketing and Creative Services
Overview
Responsibilities
Exhibitor Prospecting Marketing
Develop and execute marketing plans that support exhibitor/brand prospecting goals across permanent and temporary leasing.
Partner with Leasing leadership to understand priority industries, audiences, events, and growth objectives.
Serve as the primary marketing point of contact for exhibitor prospecting initiatives.
Email Marketing & Marketing Automation
Own the creation, scheduling, and deployment of email marketing campaigns to prospective exhibitors/brands.
Build and manage email campaigns within marketing automation tools (Salesforce and/or HubSpot experience preferred).
Collaborate with internal stakeholders on campaign planning, targeting, and execution. Build and schedule email campaigns in Salesforce.
Marketing Automation & Segmentation
Build and maintain audience segmentation within marketing automation platforms.
Manage lists, workflows, and automated journeys to support prospecting and engagement goals.
Build, test, and optimize Salesforce workflows and automation programs.
Ensure data hygiene, segmentation accuracy, and targeting alignment with demand generation objectives.
Work within Salesforce to manage campaign assets, testing, and deployment.
Maintain data consistency and alignment between Marketing and Leasing systems.
Prospectus & Sales Enablement Materials
Outline, manage, and deploy trade show, leasing, and media prospectuses in partnership with Leasing and Creative.
Ensure prospecting materials clearly communicate value propositions, opportunities, and timelines to prospective exhibitors/brands.
Website & Digital Marketing
Oversee strategy and execution of website marketing updates focused on prospective exhibitors/brands.
Build and maintain a schedule of website updates.
Identify opportunities to improve conversion, messaging clarity, and prospect experience.
Make website updates through the site CMS, Kentico.
Partner with web and digital teams to launch and optimize lead capture forms and landing pages.
Ensure proper CRM integration, tracking, and attribution for inbound leads.
Cross-Functional Collaboration & Project Management
Work cross-functionally with Marketing project management, creative, content, and digital teams to execute integrated campaigns on time and on brand.
Manage timelines, priorities, and deliverables across multiple concurrent projects.
Ensure all campaigns adhere to brand guidelines and marketing best practices.
Measurement, Optimization & Reporting
Track and report on performance of all owned and paid marketing assets.
Develop and maintain dashboards to measure engagement, conversion, and lead performance.
Analyze campaign results and apply insights to improve future performance.
Test and optimize campaigns through A/B testing, personalization, creative, timing, and targeting.
Use insights to recommend improvements and inform future strategies.
Required Education
Bachelors Degree in related field preferred
Required Experience
3 – 7 years experience
Experience with Marketing automation platforms like Pardot and/or HubSpot
Experience with Salesforce/Pardot a plus
Proven track record of providing exceptional customer experience and service
Physical Requirements
Office Environment- Ability to sit for vast majority of work shift.
Periodic travel may be a requirement of this position
Why You’ll Love Working Here At Dallas Market Center, you’ll join a collaborative team that values creativity, innovation, and client success. You’ll work with leading brands, contribute to high ‐ visibility events, and grow your career in a dynamic, supportive environment all while managing a robust book of business with room to expand.
Benefits
Medical, Dental, Vision, and Pet Insurance
Life and AD&D Insurance at no cost
401(k) with company match
Paid time off and holidays
Employee discounts at food outlets onsite, including Starbucks
Wellness offerings such as flu shot clinics and CPR certification
Free, covered parking with secure card access
Access to private events such as trade shows, sample sales, and seminars
#J-18808-Ljbffr