Marketing Divisional Specialist
THOMPSON MACHINERY, South Coffeyville, Oklahoma, United States
Overview
Looking for more than just a job? At Thompson Machinery, we’ve been powering progress since 1944. We are the go-to Caterpillar dealer for Middle and West Tennessee and North Mississippi. Come join a team where our mission is simple: deliver smart solutions, build lasting partnerships, strengthen the communities we call home and invest in your growth.
WHAT YOU WILL DO The Marketing Divisional Specialist partners with internal divisions to develop and execute strategic marketing campaigns that directly support business goals and company objectives. This specialist‑level role provides campaign vision, drives cohesive execution across multiple marketing channels, and owns each campaign from strategy through reporting. You’ll collaborate closely with internal creative partners, external vendors, and Caterpillar representatives to build strong, effective, brand‑aligned marketing programs.
This role comes with a high degree of ownership: you will manage campaign strategy, select marketing channels, determine campaign timing, and oversee your own budget. Success is measured through clear performance indicators, including revenue influence, lead generation, engagement metrics, and budget efficiency.
ESSENTIAL DUTIES & RESPONSIBILITIES
Strategize with divisions and department heads to develop marketing campaigns aligned with business objectives
Provide campaign vision and ensure cohesive execution across multiple marketing channels
Own campaign project management, including timelines, deliverables, and cross‑functional communication
Analyze campaign performance to guide decision‑making and identify opportunities for improvement
Create Return on Investment reports that demonstrate effectiveness and inform future planning
Use analytics tools such as Power BI, GA4, Dynamics, and Sprout Social to support targeted sales and marketing initiatives
Partner with Caterpillar representatives as needed to leverage incentives, support options, and programs
Conduct industry, competitor, and market research to support strategic recommendations
Demonstrate honesty, integrity, and respect while contributing to a positive and safe workplace consistent with company values
May have to lift up to 25-30 pounds on occasion
May work in an environment where hazards are present
Requires frequent hand use for typing, operating the phone, handling materials, and other job-related tasks
Other duties as assigned
WHAT WE EXPECT OF YOU We all have different backgrounds, yet we all use our unique contributions to provide the highest quality of service.
Basic Qualifications:
Bachelor’s degree in business, Marketing, Analytics, or related major (minimum GPA 3.0)
Strong verbal, written, and influencing communication skills.
Two or more years of relevant marketing work experience or project management work required.
Ability to analyze, model, and interpret data.
Proficient in Microsoft Word, PowerPoint, Excel, and Microsoft Dynamics CRM
Ability to prioritize own schedule and organize workload effectively.
Demonstrated leadership ability and initiative.
Strong work ethic and can-do attitude
Demonstrated skills and capabilities in analytical and critical thinking.
WHAT’S IN IT FOR YOU At Thompson Machinery, we believe that great benefits are more than just perks— they’re essential for employee well-being and success. We’ve designed a benefits package that goes beyond the ordinary, ensuring that our team members thrive both personally and professionally. Here’s an overview of our benefits, including some that set us apart from our competitors.
The Basics
Various medical plan options, including a no-cost option
Vision and dental insurance
Employer-paid short-term and long-term disability insurance
Employer-paid basic life insurance
401k matching
Profit Sharing
8 paid holidays annually
Initially up to 15 days of Paid Time Off annually with increase after five years of service
Employee Assistance Program (EAP)
What Sets Us Apart
Competitive pay
Exposure to world-class CAT training and development
Tuition Reimbursement
Tool Purchase Assistance to buy high-quality tools at deep discounts
Annual stipend toward the purchase of work boots
Company Incentive Bonus Program
Paid Veteran holiday annually to all service members
Training and Development programs
Work uniforms and professional cleaning services
Financial Wellness programs
Thompson Machinery offers competitive salaries and a complete benefits package. Compensation for this position will be commensurate with candidate experience and background. Thompson Machinery is an equal opportunity employer: Minorities/Women/Veterans/Disabled.
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WHAT YOU WILL DO The Marketing Divisional Specialist partners with internal divisions to develop and execute strategic marketing campaigns that directly support business goals and company objectives. This specialist‑level role provides campaign vision, drives cohesive execution across multiple marketing channels, and owns each campaign from strategy through reporting. You’ll collaborate closely with internal creative partners, external vendors, and Caterpillar representatives to build strong, effective, brand‑aligned marketing programs.
This role comes with a high degree of ownership: you will manage campaign strategy, select marketing channels, determine campaign timing, and oversee your own budget. Success is measured through clear performance indicators, including revenue influence, lead generation, engagement metrics, and budget efficiency.
ESSENTIAL DUTIES & RESPONSIBILITIES
Strategize with divisions and department heads to develop marketing campaigns aligned with business objectives
Provide campaign vision and ensure cohesive execution across multiple marketing channels
Own campaign project management, including timelines, deliverables, and cross‑functional communication
Analyze campaign performance to guide decision‑making and identify opportunities for improvement
Create Return on Investment reports that demonstrate effectiveness and inform future planning
Use analytics tools such as Power BI, GA4, Dynamics, and Sprout Social to support targeted sales and marketing initiatives
Partner with Caterpillar representatives as needed to leverage incentives, support options, and programs
Conduct industry, competitor, and market research to support strategic recommendations
Demonstrate honesty, integrity, and respect while contributing to a positive and safe workplace consistent with company values
May have to lift up to 25-30 pounds on occasion
May work in an environment where hazards are present
Requires frequent hand use for typing, operating the phone, handling materials, and other job-related tasks
Other duties as assigned
WHAT WE EXPECT OF YOU We all have different backgrounds, yet we all use our unique contributions to provide the highest quality of service.
Basic Qualifications:
Bachelor’s degree in business, Marketing, Analytics, or related major (minimum GPA 3.0)
Strong verbal, written, and influencing communication skills.
Two or more years of relevant marketing work experience or project management work required.
Ability to analyze, model, and interpret data.
Proficient in Microsoft Word, PowerPoint, Excel, and Microsoft Dynamics CRM
Ability to prioritize own schedule and organize workload effectively.
Demonstrated leadership ability and initiative.
Strong work ethic and can-do attitude
Demonstrated skills and capabilities in analytical and critical thinking.
WHAT’S IN IT FOR YOU At Thompson Machinery, we believe that great benefits are more than just perks— they’re essential for employee well-being and success. We’ve designed a benefits package that goes beyond the ordinary, ensuring that our team members thrive both personally and professionally. Here’s an overview of our benefits, including some that set us apart from our competitors.
The Basics
Various medical plan options, including a no-cost option
Vision and dental insurance
Employer-paid short-term and long-term disability insurance
Employer-paid basic life insurance
401k matching
Profit Sharing
8 paid holidays annually
Initially up to 15 days of Paid Time Off annually with increase after five years of service
Employee Assistance Program (EAP)
What Sets Us Apart
Competitive pay
Exposure to world-class CAT training and development
Tuition Reimbursement
Tool Purchase Assistance to buy high-quality tools at deep discounts
Annual stipend toward the purchase of work boots
Company Incentive Bonus Program
Paid Veteran holiday annually to all service members
Training and Development programs
Work uniforms and professional cleaning services
Financial Wellness programs
Thompson Machinery offers competitive salaries and a complete benefits package. Compensation for this position will be commensurate with candidate experience and background. Thompson Machinery is an equal opportunity employer: Minorities/Women/Veterans/Disabled.
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