Community Canvasser & Outreach Strategist
Alabama Center for Employee Ownership I ALCEO, Birmingham, Alabama, United States, 35275
Overview
The Alabama Center for Employee Ownership (ALCEO) is hiring Community Canvassers to serve as the "ground game" for the
Legacy and Opportunity
campaign. This role combines direct outreach with strategic planning to connect with local small business owners about employee ownership as a succession plan. Unlike typical canvassing roles, you will not just be walking the streets but will be part of a close team that also develops the strategy for the campaign. You will be responsible for mapping business corridors, identifying key targets, and building deep, trust-based relationships with legacy business owners to help preserve good jobs and build wealth in Birmingham. Position Summary
The Alabama Center for Employee Ownership (ALCEO) is hiring Community Canvassers to serve as the "ground game" for the
Legacy and Opportunity
campaign. This role combines direct outreach with strategic planning to connect with local small business owners about employee ownership as a succession plan. Unlike typical canvassing roles, you will not just be walking the streets but will be part of a close team that also develops the strategy for the campaign. You will be responsible for mapping business corridors, identifying key targets, and building deep, trust-based relationships with legacy business owners to help preserve good jobs and build wealth in Birmingham. Key Responsibilities
Strategic Planning & Mapping
Develop Action Plans:
Leverage insights from focus groups to create a canvassing plan, including identifying specific target businesses and refining the outreach script. Target Identification:
Identify a path to survey businesses within the timeframe and select key target businesses for high-touch relationship building.
Direct Outreach & Relationship Building
Business Engagement:
Conduct on-the-ground outreach to businesses in target areas, distributing marketing materials and building relationships Surveying:
Conduct surveys with business owners to gauge interest and gather data Trust Building:
Execute a "social capital based" outreach strategy, returning to businesses multiple times to build trust rather than just one-off interactions Event Recruitment:
Invite and confirm business owners for conference and local focus groups
Bonus
: Mobility and/or Social Media / Communications Experience. This will require being able to attend meetings and travel around the city so some means of reliable transportation is important. We are also looking for additional support with the social media element of this campaign. Qualifications
Local Knowledge:
Deep familiarity with either Ensley or the 4th Avenue/Civil Rights District in Birmingham Experience:
Previous experience in canvassing, community outreach, or sales is preferred Tech Literacy:
Comfortable learning and using Laptops/tablets/iPads for data entry and tracking Communication Skills:
Strong interpersonal skills with the ability to build trust with business owners and discuss complex topics like business succession Reliability:
Ability to identify blockers and assign resolution owners during weekly team meetings About the Project
The
Local
Legacy
campaign works to turn the "silver tsunami" of retiring small business owners into an opportunity for workers—particularly minority and women workers—to build wealth. By helping legacy businesses transition to employee ownership, we aim to keep businesses open, retain jobs in Birmingham, and close the racial wealth gap.
#J-18808-Ljbffr
The Alabama Center for Employee Ownership (ALCEO) is hiring Community Canvassers to serve as the "ground game" for the
Legacy and Opportunity
campaign. This role combines direct outreach with strategic planning to connect with local small business owners about employee ownership as a succession plan. Unlike typical canvassing roles, you will not just be walking the streets but will be part of a close team that also develops the strategy for the campaign. You will be responsible for mapping business corridors, identifying key targets, and building deep, trust-based relationships with legacy business owners to help preserve good jobs and build wealth in Birmingham. Position Summary
The Alabama Center for Employee Ownership (ALCEO) is hiring Community Canvassers to serve as the "ground game" for the
Legacy and Opportunity
campaign. This role combines direct outreach with strategic planning to connect with local small business owners about employee ownership as a succession plan. Unlike typical canvassing roles, you will not just be walking the streets but will be part of a close team that also develops the strategy for the campaign. You will be responsible for mapping business corridors, identifying key targets, and building deep, trust-based relationships with legacy business owners to help preserve good jobs and build wealth in Birmingham. Key Responsibilities
Strategic Planning & Mapping
Develop Action Plans:
Leverage insights from focus groups to create a canvassing plan, including identifying specific target businesses and refining the outreach script. Target Identification:
Identify a path to survey businesses within the timeframe and select key target businesses for high-touch relationship building.
Direct Outreach & Relationship Building
Business Engagement:
Conduct on-the-ground outreach to businesses in target areas, distributing marketing materials and building relationships Surveying:
Conduct surveys with business owners to gauge interest and gather data Trust Building:
Execute a "social capital based" outreach strategy, returning to businesses multiple times to build trust rather than just one-off interactions Event Recruitment:
Invite and confirm business owners for conference and local focus groups
Bonus
: Mobility and/or Social Media / Communications Experience. This will require being able to attend meetings and travel around the city so some means of reliable transportation is important. We are also looking for additional support with the social media element of this campaign. Qualifications
Local Knowledge:
Deep familiarity with either Ensley or the 4th Avenue/Civil Rights District in Birmingham Experience:
Previous experience in canvassing, community outreach, or sales is preferred Tech Literacy:
Comfortable learning and using Laptops/tablets/iPads for data entry and tracking Communication Skills:
Strong interpersonal skills with the ability to build trust with business owners and discuss complex topics like business succession Reliability:
Ability to identify blockers and assign resolution owners during weekly team meetings About the Project
The
Local
Legacy
campaign works to turn the "silver tsunami" of retiring small business owners into an opportunity for workers—particularly minority and women workers—to build wealth. By helping legacy businesses transition to employee ownership, we aim to keep businesses open, retain jobs in Birmingham, and close the racial wealth gap.
#J-18808-Ljbffr