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Marketing Assistant

Duffield Lane, Grand Rapids, Michigan, us, 49528

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Overview

Duffield Lane is looking for a highly organized, creative, and motivated Marketing Assistant to support our day-to-day marketing efforts across all areas of the marketing spectrum. This is an entry-level role ideal for someone eager to learn the ins and outs of brand marketing while working closely with a fast-paced, collaborative team. You’ll work directly alongside the Marketing Manager, owning execution-heavy tasks that keep campaigns moving while gaining hands-on experience across nearly every marketing channel. If you’re detail-oriented, love juggling projects, and want to grow in fashion and e-commerce marketing, this role is for you. Responsibilities

Email Marketing Support the planning and execution of marketing email campaigns Design and build in-house emails and manage approval feedback Assist with wholesale email communications as needed Paid Media Support Assist with ad organization, asset management, and creative versioning Support ad copy drafting and revisions in collaboration with the Marketing Manager Photoshoots Support photoshoot preparation Assist with post-shoot organization Product Drops & Launches Write and upload product descriptions Apply product tags and upload product photography Merchandise products for new launches and collections Social Media Manage the brand’s social media content calendar Write on-brand copy and schedule content across social platforms Support the execution of Instagram and TikTok content Special Projects Build and update linesheets for the wholesale team Communicate with external agencies and participate in weekly calls Share recaps following calls What We’re Looking For

Required: Bachelor’s degree in Marketing, Business, or a related field Strong organizational skills, attention to detail, and an eye for design Ability to manage multiple projects and deadlines at once Clear communication skills and comfort collaborating cross-functionally Bonus Experience: Adobe Lightroom, Photoshop, and Illustrator CapCut or other video editing tools Shopify Triple Whale Gain QuickBooks ShipRush Dropbox (Experience with these tools is a plus, not a requirement; we’re happy to train the right person.) Why You’ll Love Working Here

Hands-on exposure to every major area of marketing Direct mentorship and day-to-day collaboration with the Marketing Manager Opportunity to grow quickly in fashion and e-commerce marketing Creative, fast-moving environment with real ownership and impact

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