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Account Director- Lead Generation

iResearch Services, New York, New York, us, 10261

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Overview

TechInformed (TI) is a B2B performance marketing & demand generation agency fueling growth for technology and business-services companies by delivering quality leads. TI works closely with clients to deliver verified decision-makers and qualified prospects through a suite of tailored solutions, from top-of-funnel awareness to downstream appointment setting. We combine proprietary first-party data with intent signals, advanced segmentation, and creative programs to accelerate pipeline growth. We are seeking a driven hunter to deliver new revenue by selling our lead generation services. This role will proactively generate pipeline, qualify prospects, and close new business opportunities, including lead generation, content syndication, BANT qualification, HQL/MQL campaigns, appointment generation and webinar registrations — covering top, middle, and lower funnel demand solutions across B2B tech buyers.

Responsibilities

Meet or exceed monthly and quarterly KPI targets for qualified opportunities and closed-won revenue. Prospect and secure new business opportunities through outreach (cold calls, LinkedIn, email, social selling), focusing on companies that can benefit from our lead gen and demand programs. Qualify leads and build strong pipeline across segments including mid-market and enterprise accounts. Conduct business meetings with Heads of Marketing, CMOs, Revenue or Demand Gen leaders, and Sales Leaders. Educate prospects on the value of multi-touch demand programs, from Single Touch to Content Syndication to BANT and appointment generation. Consultative Approach Conduct discovery calls and needs assessments to map client goals to the right campaign strategies. Build and deliver compelling proposals and presentations. Listen to customer needs & challenges and deliver solutions to solve them. Sales Executive must have the capability to maintain records, work inside CRM, and provide reports and updates as needed. Work effectively as a team player within TechInformed, leveraging our communication tools, including Microsoft Office, Teams, Outlook, Excel, Word and other software applications. Leverage internal resources effectively to minimize internal process and maximize time selling. Partner with marketing, content, and campaign operations teams to align outbound messaging with product offerings, buyer insights, and thought leadership content.

Requirements

Required Skills & Experience

5+ years in a sales role with a proven track record of pipeline creation and quota attainment. Demonstrated ability to sell lead generation, demand gen, or marketing services (e.g., content syndication, lead qualification, appointment setting, webinars) — ideally in the B2B, SaaS, or tech services industries. Strong understanding of BANT qualification, MQL/HQL definitions, and full-funnel demand strategies. Excellent communicator with confidence selling to directors and executives. Proven hunter mentality — proactive, persistent and solution-oriented. Experience with CRM systems (Salesforce, HubSpot), and sales engagement tools. Experience selling webinars, or multi-touch lead campaigns where content and audience engagement are core value drivers. Understanding of intent data, buyer persona profiling, and content syndication best practices.

Diversity

At iResearch, we understand and profoundly empathize with our diverse workforce’s unique perspectives and needs. We are committed to fostering an inclusive and supportive environment where everyone feels truly valued and empowered to be their authentic selves. Our goal is to create a workplace free from any barriers, particularly those faced by underrepresented groups, and empower all our employees to reach their full potential. We are passionate about promoting diversity, equity, and inclusion in everything we do.

Benefits

Our benefits may vary depending on the employee’s location but rest assured; we strive to offer the best perks and an inclusive environment to support your professional growth no matter where you are. From generous annual leave allowances and flexible working options to life and medical cover for you and your family, enhanced maternity and paternity packages, uncapped earning potential, hybrid working and opportunities to give back to the community through our Giving for Good Foundation. We are committed to making sure our employees are taken care of and feel valued.

Languages

Skills

Account Management Sales Business Development Client Management Client Relationship Cold Calling Collaboration Communication Lead Generation Outreach

Hiring Note

At iRS, while we are a global organization, we encourage local candidates to apply for any position within our organization, particularly at our large facility in Pune. Hiring individuals who reside near our company facility offers the benefits of their local insights and connection to the community to enhance our ability to provide exceptional products/services and foster meaningful relationships. We balance this with offering remote and hybrid working across our international jurisdictions to provide a fair and flexible working environment for all employees.

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