Customer Relationship Management Manager
Jersey Road Talent | iGaming | Sports | Crypto | Ai, Jersey, Virginia, us, 22481
CRM Manager | (Braze) High-Growth iGaming & Sports gaming brand
Jersey Road Talent is partnering with a high-growth, product-led wagering and sports operator that’s investing heavily in best-in-class customer engagement and lifecycle marketing.
We’re looking for a
CRM Manager
to take ownership of the entire customer engagement ecosystem with Braze at the centre. This is a senior, hands-on role focused on building scalable, compliant, and highly personalised customer journeys that drive real commercial outcomes. The role
This position is responsible for standardising, scaling, and optimising customer engagement across all CRM channels, transitioning activity from ad-hoc campaigns to a mature, process-driven lifecycle operation. You’ll act as the internal CRM and Braze subject matter expert, owning automation, experimentation, and operational excellence across the function. What you’ll be doing
Owning CRM planning across event-driven activity, lifecycle journeys, and transactional communications Designing, building, and optimising automated journeys within Braze Leading experimentation to continuously improve engagement, retention, and revenue Owning creative briefing for CRM campaigns and working closely with design and product teams Sharing insights across the business to influence product and customer experience roadmaps Owning onsite merchandising and contributing to cross-functional product squads Establishing scalable CRM processes, documentation, and best practices Mentoring and supporting a Customer Marketing Specialist, setting clear quality standards What we’re looking for
3+ years hands-on experience delivering lifecycle and event-driven CRM using
Braze Strong understanding of strategic CRM and lifecycle marketing tied to commercial outcomes Solid knowledge of customer data, segmentation, experimentation, and performance analysis Experience operating in fast-paced consumer or digital product environments High attention to detail, strong ownership, and problem-solving mindset Excellent communication and stakeholder management skills Interest or experience in wagering, sports, or similar high-frequency consumer products is highly desirable Why this opportunity
End-to-end ownership of CRM and customer engagement Heavy focus on automation, personalisation, and real-time marketing Strong product, data, and experimentation culture Opportunity to scale and mature a critical function within the business If you’re a CRM leader who enjoys building things properly, not just running campaigns, this is a standout opportunity. If you’re interested or want a confidential conversation, apply below!
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CRM Manager
to take ownership of the entire customer engagement ecosystem with Braze at the centre. This is a senior, hands-on role focused on building scalable, compliant, and highly personalised customer journeys that drive real commercial outcomes. The role
This position is responsible for standardising, scaling, and optimising customer engagement across all CRM channels, transitioning activity from ad-hoc campaigns to a mature, process-driven lifecycle operation. You’ll act as the internal CRM and Braze subject matter expert, owning automation, experimentation, and operational excellence across the function. What you’ll be doing
Owning CRM planning across event-driven activity, lifecycle journeys, and transactional communications Designing, building, and optimising automated journeys within Braze Leading experimentation to continuously improve engagement, retention, and revenue Owning creative briefing for CRM campaigns and working closely with design and product teams Sharing insights across the business to influence product and customer experience roadmaps Owning onsite merchandising and contributing to cross-functional product squads Establishing scalable CRM processes, documentation, and best practices Mentoring and supporting a Customer Marketing Specialist, setting clear quality standards What we’re looking for
3+ years hands-on experience delivering lifecycle and event-driven CRM using
Braze Strong understanding of strategic CRM and lifecycle marketing tied to commercial outcomes Solid knowledge of customer data, segmentation, experimentation, and performance analysis Experience operating in fast-paced consumer or digital product environments High attention to detail, strong ownership, and problem-solving mindset Excellent communication and stakeholder management skills Interest or experience in wagering, sports, or similar high-frequency consumer products is highly desirable Why this opportunity
End-to-end ownership of CRM and customer engagement Heavy focus on automation, personalisation, and real-time marketing Strong product, data, and experimentation culture Opportunity to scale and mature a critical function within the business If you’re a CRM leader who enjoys building things properly, not just running campaigns, this is a standout opportunity. If you’re interested or want a confidential conversation, apply below!
#J-18808-Ljbffr