Overview
Job Description Summary. We are the makers of possible. BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose. Join us to learn, grow and become your best self as a maker of possible. About The Role
The Marketing Operations Manager is responsible for ensuring global availability of critical SKUs and leading the commercialization and marketing operations for BD Biosciences’ flow cytometry Custom Reagents service offerings. This role supports the growth of the Custom Solutions Business, which delivers customizable solutions to biotechnology companies, contract research organizations, and academic labs. Key Responsibilities
Operations & Process Optimization: Oversee day-to-day operations to ensure global SKU availability and supply continuity. Coordinate demand forecast adjustments with product managers, supply chain and global key accounts. Design, implement, and refine marketing operations processes and workflows to maximize efficiency and effectiveness including product life cycle management. Document systems and processes in shareable formats (workflows, docs, sheets, slides) for visibility and impact. Collaborate with cross-functional teams (marketing, operations, quality procurement, medical affairs, legal, regulatory) to execute marketing operations initiatives including key customer notifications/communications. Commercialization & Customer Engagement: Lead commercialization strategy for custom services, serving as the primary customer interface in partnership with technical teams. Develop and execute strategic marketing programs that drive business growth, leveraging customer feedback and innovative perspectives. Cultivate relationships with key customers through educational events and engagement activities. Marketing Strategy & Communication: Develop materials and messaging to support marketing strategy, including website content, print collateral, presentations, and video. Execute promotional and communication programs in collaboration with global MARCOM and regional teams. Interface with regional teams on commercialization, pricing, and strategic marketing strategies to increase sales. Market Analysis & Innovation: Gather, maintain, and analyze quantitative and qualitative market data (market trends, competitive pricing, customer needs, competitor activities). Identify market opportunities, segment markets, and develop go-to-market models and strategies. Drive innovation in product and service offerings based on evolving customer needs. Team Leadership & Collaboration: Lead and collaborate with cross-functional and regional teams in a complex matrix organization. Present to commercial leadership and influence strategic direction. Foster an inclusive and diverse team environment. About You
To be successful in this role, a candidate must bring strong operational and process experience to maximize efficiency and effectiveness. Exceptional attention to detail is essential. The ideal person is motivated to drive product innovation and strategy and energized by leveraging market data to develop go-to-market models and strategies. Required Education And Experience
Bachelor’s degree in Life Sciences At least 5 years experience in strategic marketing, product management, or other relevant experience in the Life Science or Biotech space. Strong attention to detail and ability to review technical product specifications Strong interpersonal, communication, organization, prioritization, planning, and problem-solving skills Results-oriented, capable of managing multiple competing priorities Proven track record of global product/brand launch experience and product management experience Ability to develop comprehensive business cases with detailed financial analysis Demonstrated strategic thinking, analytical skills, and ability to translate data into actionable plans Experience leading teams and presenting to senior leadership Preferred Qualifications
Advanced Degree in Immunology, Cell Biology, or related discipline Experience with flow cytometry Experience working with supply chain and manufacturing teams At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting. Why Join Us?
A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable and learn and improve every day. We welcome people with the imagination and drive to help us reinvent the future of our health. You’ll discover a culture in which you can learn, grow, and thrive. Find satisfaction in doing your part to make the world a better place. For more information about BD, visit the Careers site at https://bd.com/careers Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics. Additional Details
Primary Work Location: USA CA - San Diego (BDB) Additional Locations: USA CA - Milpitas 135 Work Shift: Salary or hourly rate ranges have been implemented to reward associates fairly and competitively. See Careers Site for details. Salary Range Information: $109,700.00 - $180,800.00 USD Annual
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Job Description Summary. We are the makers of possible. BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose. Join us to learn, grow and become your best self as a maker of possible. About The Role
The Marketing Operations Manager is responsible for ensuring global availability of critical SKUs and leading the commercialization and marketing operations for BD Biosciences’ flow cytometry Custom Reagents service offerings. This role supports the growth of the Custom Solutions Business, which delivers customizable solutions to biotechnology companies, contract research organizations, and academic labs. Key Responsibilities
Operations & Process Optimization: Oversee day-to-day operations to ensure global SKU availability and supply continuity. Coordinate demand forecast adjustments with product managers, supply chain and global key accounts. Design, implement, and refine marketing operations processes and workflows to maximize efficiency and effectiveness including product life cycle management. Document systems and processes in shareable formats (workflows, docs, sheets, slides) for visibility and impact. Collaborate with cross-functional teams (marketing, operations, quality procurement, medical affairs, legal, regulatory) to execute marketing operations initiatives including key customer notifications/communications. Commercialization & Customer Engagement: Lead commercialization strategy for custom services, serving as the primary customer interface in partnership with technical teams. Develop and execute strategic marketing programs that drive business growth, leveraging customer feedback and innovative perspectives. Cultivate relationships with key customers through educational events and engagement activities. Marketing Strategy & Communication: Develop materials and messaging to support marketing strategy, including website content, print collateral, presentations, and video. Execute promotional and communication programs in collaboration with global MARCOM and regional teams. Interface with regional teams on commercialization, pricing, and strategic marketing strategies to increase sales. Market Analysis & Innovation: Gather, maintain, and analyze quantitative and qualitative market data (market trends, competitive pricing, customer needs, competitor activities). Identify market opportunities, segment markets, and develop go-to-market models and strategies. Drive innovation in product and service offerings based on evolving customer needs. Team Leadership & Collaboration: Lead and collaborate with cross-functional and regional teams in a complex matrix organization. Present to commercial leadership and influence strategic direction. Foster an inclusive and diverse team environment. About You
To be successful in this role, a candidate must bring strong operational and process experience to maximize efficiency and effectiveness. Exceptional attention to detail is essential. The ideal person is motivated to drive product innovation and strategy and energized by leveraging market data to develop go-to-market models and strategies. Required Education And Experience
Bachelor’s degree in Life Sciences At least 5 years experience in strategic marketing, product management, or other relevant experience in the Life Science or Biotech space. Strong attention to detail and ability to review technical product specifications Strong interpersonal, communication, organization, prioritization, planning, and problem-solving skills Results-oriented, capable of managing multiple competing priorities Proven track record of global product/brand launch experience and product management experience Ability to develop comprehensive business cases with detailed financial analysis Demonstrated strategic thinking, analytical skills, and ability to translate data into actionable plans Experience leading teams and presenting to senior leadership Preferred Qualifications
Advanced Degree in Immunology, Cell Biology, or related discipline Experience with flow cytometry Experience working with supply chain and manufacturing teams At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting. Why Join Us?
A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable and learn and improve every day. We welcome people with the imagination and drive to help us reinvent the future of our health. You’ll discover a culture in which you can learn, grow, and thrive. Find satisfaction in doing your part to make the world a better place. For more information about BD, visit the Careers site at https://bd.com/careers Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics. Additional Details
Primary Work Location: USA CA - San Diego (BDB) Additional Locations: USA CA - Milpitas 135 Work Shift: Salary or hourly rate ranges have been implemented to reward associates fairly and competitively. See Careers Site for details. Salary Range Information: $109,700.00 - $180,800.00 USD Annual
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