Senior Content Specialist - Marketing
Fairfield Residential, San Diego, California, United States, 92189
Overview
About Fairfield. If you're driven and looking for a collaborative workplace that makes a difference, you may be a fit for Fairfield. We are a leader in the multifamily housing industry and we’re passionate about creating exceptional apartment living. We are dedicated to investing in our people, and our culture is built on trust, support, and the drive to do great work. Whether you’re launching your career or bringing years of experience, you’ll find opportunities to make an impact, develop your skills, and be part of something bigger. Come build your future with us!
About The Role: The Senior Content Specialist shapes and maintains the brand voice across multiple channels. This role is responsible for creating compelling short- and long-form content to support campaigns and initiatives spanning product and digital marketing, creative production, performance analytics, and day-to-day operational needs for our property portfolio and corporate marketing efforts. The ideal candidate is an exceptional communicator with a passion for real estate, project management, and grammar, and is comfortable working in a fast-paced, cross-functional environment.
Work Location & Flexibility This role is based out of our Sorrento Valley office in San Diego, CA. We prefer a hybrid schedule with on-site presence two days per week (Tuesdays + one additional day). We are open to considering a fully remote arrangement for exceptionally qualified candidates located outside the San Diego area.
What You’ll Do Below is a snapshot of what this role is all about. While there is more to it, this is the core focus.
Content Strategy & Creation
Strategize and write content that supports Fairfield’s brand objectives and identity, including emails, social media, video scripts, etc.
Research and use target keywords to write blog and website copy optimized for search engines while remaining engaging and informative
Own content creation and strategy for corporate social media channels
Assist with strategic creative programming to support corporate and community initiatives
Edit/proof all marketing collateral, websites, signage, social media, etc.
Track digital coverage of select topics and events
Make regular updates within our content management system for website changes or edits
Social Media Management & Engagement
Compile and analyze reporting for social media and digital content performance
Identify social media influencer opportunities for appropriate communities
Manage social media vendors and oversee content output for our portfolio of communities
Be a brand steward of Fairfield’s values, website, social media, and other marketing channels to ensure content reflects the brand and its objectives
Planning, Operations & Process Improvement
Utilize and upkeep a robust content calendar that contains and schedules all aspects of Marketing content throughout the year
Proactively identify opportunities to streamline processes and improve marketing support across the portfolio
Provide additional backup and assistance when team members are traveling or out of office
Other duties and responsibilities as assigned
Why You’ll Love Fairfield We’re about creating communities that people are proud to call home. Being part of Fairfield means a rewarding career with personal growth, a partnership with colleagues in an open-dialogue environment, and opportunities to contribute and share ideas. Our associates are a key ingredient to our success.
Driven by Vision: We are a vertically integrated operator and investment manager in the multifamily sector with in-house development, construction, acquisition, and property and asset management services.
Career Growth & Learning: Fairfield values new ideas at every level. We offer training, coaching, and mentoring to help associates develop their careers and inspire change.
Culture of Collaboration: A professional, supportive environment where we work together to drive meaningful impact.
A Company that Cares: Robust benefit packages with a focus on quality of care and affordability, including competitive compensation, 401(k) matching, and paid time off (including sick days and volunteer time off).
What We’re Looking For Education / Certificates
Bachelor’s degree in Marketing, Communications, Business, or a related field
Experience
5-10+ years of communications experience, preferably in real estate, multifamily, or a fast-paced agency environment
Experience analyzing data to make tactical decisions
Skills And Competencies
Exceptional written and verbal communication skills with the ability to differentiate brand voices and an impeccable eye for proofreading
Strong organizational and project management skills with the ability to juggle multiple tasks and timelines
Proficient in Microsoft Office Suite (especially Excel), Google Workspace, and comfortable navigating digital platforms
Familiarity with content marketing analytics (SEO, social, Google Analytics, etc)
Strong attention to detail and a proactive, solution-oriented mindset
Strong skills in creating original content that targets a specific audience and meets company objectives
Expertise with SEO, particularly as it pertains to writing creative copy that includes effective keyword placement and optimization
Knowledge of social media engagement strategies and best practices
Good eye for design and ability to follow style guide parameters
Join Our Team! Ready to make an impact and take your career to the next level? Apply today!
Estimated Rate of Pay: $80,000.00 - $90,000.00
This position is exempt; the range above reflects annual salary. The pay range displayed is determined by skills and experience required, location and job complexity. Potential offers may vary based on the skills, education, and experience of a candidate. This range reflects base rate only and does not include allowances, perks, commissions or bonuses (if any). Fairfield offers full-time associates the following benefits, upon meeting eligibility requirements:
Paid time off, holidays, sick days, and volunteering time off (optional)
Matched 401(k)
Medical, dental & vision insurance
Flexible spending account
Life insurance
Job duties for this position include: work safely, adhere to performance standards, communicate effectively, and follow all laws and company policies. Criminal history may affect some job duties. We will consider qualified applicants with arrest and conviction records in accordance with applicable law (Fair Chance Act and related ordinances).
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About The Role: The Senior Content Specialist shapes and maintains the brand voice across multiple channels. This role is responsible for creating compelling short- and long-form content to support campaigns and initiatives spanning product and digital marketing, creative production, performance analytics, and day-to-day operational needs for our property portfolio and corporate marketing efforts. The ideal candidate is an exceptional communicator with a passion for real estate, project management, and grammar, and is comfortable working in a fast-paced, cross-functional environment.
Work Location & Flexibility This role is based out of our Sorrento Valley office in San Diego, CA. We prefer a hybrid schedule with on-site presence two days per week (Tuesdays + one additional day). We are open to considering a fully remote arrangement for exceptionally qualified candidates located outside the San Diego area.
What You’ll Do Below is a snapshot of what this role is all about. While there is more to it, this is the core focus.
Content Strategy & Creation
Strategize and write content that supports Fairfield’s brand objectives and identity, including emails, social media, video scripts, etc.
Research and use target keywords to write blog and website copy optimized for search engines while remaining engaging and informative
Own content creation and strategy for corporate social media channels
Assist with strategic creative programming to support corporate and community initiatives
Edit/proof all marketing collateral, websites, signage, social media, etc.
Track digital coverage of select topics and events
Make regular updates within our content management system for website changes or edits
Social Media Management & Engagement
Compile and analyze reporting for social media and digital content performance
Identify social media influencer opportunities for appropriate communities
Manage social media vendors and oversee content output for our portfolio of communities
Be a brand steward of Fairfield’s values, website, social media, and other marketing channels to ensure content reflects the brand and its objectives
Planning, Operations & Process Improvement
Utilize and upkeep a robust content calendar that contains and schedules all aspects of Marketing content throughout the year
Proactively identify opportunities to streamline processes and improve marketing support across the portfolio
Provide additional backup and assistance when team members are traveling or out of office
Other duties and responsibilities as assigned
Why You’ll Love Fairfield We’re about creating communities that people are proud to call home. Being part of Fairfield means a rewarding career with personal growth, a partnership with colleagues in an open-dialogue environment, and opportunities to contribute and share ideas. Our associates are a key ingredient to our success.
Driven by Vision: We are a vertically integrated operator and investment manager in the multifamily sector with in-house development, construction, acquisition, and property and asset management services.
Career Growth & Learning: Fairfield values new ideas at every level. We offer training, coaching, and mentoring to help associates develop their careers and inspire change.
Culture of Collaboration: A professional, supportive environment where we work together to drive meaningful impact.
A Company that Cares: Robust benefit packages with a focus on quality of care and affordability, including competitive compensation, 401(k) matching, and paid time off (including sick days and volunteer time off).
What We’re Looking For Education / Certificates
Bachelor’s degree in Marketing, Communications, Business, or a related field
Experience
5-10+ years of communications experience, preferably in real estate, multifamily, or a fast-paced agency environment
Experience analyzing data to make tactical decisions
Skills And Competencies
Exceptional written and verbal communication skills with the ability to differentiate brand voices and an impeccable eye for proofreading
Strong organizational and project management skills with the ability to juggle multiple tasks and timelines
Proficient in Microsoft Office Suite (especially Excel), Google Workspace, and comfortable navigating digital platforms
Familiarity with content marketing analytics (SEO, social, Google Analytics, etc)
Strong attention to detail and a proactive, solution-oriented mindset
Strong skills in creating original content that targets a specific audience and meets company objectives
Expertise with SEO, particularly as it pertains to writing creative copy that includes effective keyword placement and optimization
Knowledge of social media engagement strategies and best practices
Good eye for design and ability to follow style guide parameters
Join Our Team! Ready to make an impact and take your career to the next level? Apply today!
Estimated Rate of Pay: $80,000.00 - $90,000.00
This position is exempt; the range above reflects annual salary. The pay range displayed is determined by skills and experience required, location and job complexity. Potential offers may vary based on the skills, education, and experience of a candidate. This range reflects base rate only and does not include allowances, perks, commissions or bonuses (if any). Fairfield offers full-time associates the following benefits, upon meeting eligibility requirements:
Paid time off, holidays, sick days, and volunteering time off (optional)
Matched 401(k)
Medical, dental & vision insurance
Flexible spending account
Life insurance
Job duties for this position include: work safely, adhere to performance standards, communicate effectively, and follow all laws and company policies. Criminal history may affect some job duties. We will consider qualified applicants with arrest and conviction records in accordance with applicable law (Fair Chance Act and related ordinances).
#J-18808-Ljbffr