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Media Planner

AKA US, New York, New York, us, 10261

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Overview AKA NYC

is a New York City based, award-winning, fully integrated advertising agency with expertise across the arts & entertainment, leisure, travel, retail, and tourism sectors. We are content-forward and data-fueled with a proven record of delivering cross-platform campaigns that get results.

We partner with iconic names in entertainment, culture, and live experiences. Our client roster includes

Broadway’s biggest shows , The Metropolitan Museum of Art, The New York Botanical Garden, and the Harlem Globetrotters. We craft campaigns that connect audiences with real experiences – providing real stories, real emotions and real connections.

We are looking for a Media Planner to shape and execute innovative multi-channel media plans. This role will contribute significantly to the success of high-profile campaigns. Reporting to a Media Director, the Media Planner is a full-time position based in New York City.

Responsibilities

Collaborate with the paid media team for the planning and implementation of media campaigns, covering digital video & display, print, OOH, and email

Manage the execution of approved Media Plans ensuring campaign details and specs are shared with Client Services and campaign timelines are maintained

Monitor and optimize online programs to ensure effective pacing and performance

Draft and issue Requests for Proposals (RFPs) to media publishers

Assist in evaluating media publisher proposals, engaging in Q&A sessions, and negotiating media placement and pricing

Contribute to the development of campaign presentations and reporting materials

Utilize campaign management, Google Analytics, and ad verification tools to analyze campaign performance

Create, deploy, and accurately maintain insertion orders

Keep vendor media kits and creative spec sheets up to date

Coordinate vendor meetings and manage scheduling as needed

Stay informed of industry trends and developments related to media planning

Qualifications

2-3 years of experience in advertising/marketing, communications, media, or a related role

Google Campaign Manager experience required

Excellent verbal and written communication skills

Proficiency with Microsoft Office, PowerPoint, Excel, Word, and Outlook

Demonstrated leadership skills with ability to work as part of a team and autonomously

Self-starter who can take initiative, problem solve, and thrive in a fast-paced environment

Meticulous attention to detail, organization skills and accuracy. Experience with project management tools (e.g., Asana) a plus

Genuine interest in advertising and passion for the theatrical, arts, institutions, travel, and tourism categories

Capable of thriving in a fast-paced environment, managing multiple projects and campaigns simultaneously

What We Offer The salary range for this position in New York, NY is

$58,000 to $65,000 per year .

The base pay offered will take into account internal equity and may vary depending on the candidate’s geographic region, job-related knowledge, skills, and years of experience. A discretionary bonus may be provided as part of the total compensation package.

AKA also offers a comprehensive benefits package designed to support your well-being, growth, and balance, including:

Comprehensive healthcare & dental – 100% employer-paid for employees

Generous PTO policy, plus ½-day Summer Fridays

Hybrid work model – a balance of in-office collaboration (minimum three days per week) and flexibility

Continuous growth & learning – annual Training & Development fund

Financial wellness perks – student loan repayment or tuition assistance based on tenure

Paid parental leave – up to 12 weeks

Sabbatical opportunities – paid time off for long-term employees

A pet-friendly office

Equal Opportunity AKA is an equal opportunity employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law.

Sound like a good fit? We’d love to hear from you!

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