Description
Zappos Digital Marketing is looking for a Digital Marketing Planner to drive strategic marketing performance through data-informed decisions. This role will own the development and maintenance of forecasting models, performance tracking systems, and analytical frameworks that inform marketing investment decisions. The successful candidate will combine strong analytical capabilities with cross-functional partnership skills to optimize marketing performance across channels.
Key job responsibilities
Own marketing performance forecasts (weekly/monthly) and budget tracking processes, including accruals accuracy
Create and maintain dashboards and reporting frameworks to track cross-channel KPIs and performance
Drive process improvements for reporting systems and implement controls to address gaps
Lead the execution of media measurement frameworks and MMM implementation
Analyze performance variance and develop action plans to optimize marketing spend
Partner with agencies and internal stakeholders to ensure alignment on forecasts and reporting
Provide ad-hoc analysis and insights on marketing trends and campaign effectiveness
#J-18808-Ljbffr
Key job responsibilities
Own marketing performance forecasts (weekly/monthly) and budget tracking processes, including accruals accuracy
Create and maintain dashboards and reporting frameworks to track cross-channel KPIs and performance
Drive process improvements for reporting systems and implement controls to address gaps
Lead the execution of media measurement frameworks and MMM implementation
Analyze performance variance and develop action plans to optimize marketing spend
Partner with agencies and internal stakeholders to ensure alignment on forecasts and reporting
Provide ad-hoc analysis and insights on marketing trends and campaign effectiveness
#J-18808-Ljbffr