Marketing Manager
State Bank of India (California), Los Angeles, California, United States, 90079
Job Summary
Responsible for assisting in the development and implementation of the Bank’s overall marketing plan, tactics, products and services. Evaluates and interprets the results of marketing campaigns, spearheads market research efforts and coordinates initiatives across a variety of channels. Manages website, email, social media, paid media opportunities and collaborates with vendors as required to achieve desired business results. Partners with the business line to support promotion of new and existing products, marketing campaigns and events. Job Summary
Responsible for assisting in the development and implementation of the Bank’s overall marketing plan, tactics, products and services. Evaluates and interprets the results of marketing campaigns, spearheads market research efforts and coordinates initiatives across a variety of channels. Manages website, email, social media, paid media opportunities and collaborates with vendors as required to achieve desired business results. Partners with the business line to support promotion of new and existing products, marketing campaigns and events.
ESSENTIAL FUNCTIONS:
Partners with the Marketing Director to support the organization’s strategic plan by achieving short and longterm marketing goals and assisting with the development and preparation of the Bank’s strategic marketing plan and budget. Uses independent judgment to proactively identify business needs, develop solutions and support the execution of marketing programs from start to finish, driving collaboration with stakeholders and leveraging the right internal processes; attends sponsorship events and trade shows as and when required. Creates and manages marketing projects and timelines in alignment with overall corporate goals and objectives. Assists with development of creative ads and deliver content via published material, digital and social media, paid ads, search and the Bank’s website. Works with agencies to create promotional materials (print, digital, email, events) for various bank products and services and updates the same whenever required. Manages vendor relationship to ensure timely delivery of products and services. Partners with the business line in the promotion of new products and services, campaigns or promotions. Supports the branches through centralization and coordination of bank’s marketing efforts, including but not limited to managing invoices, managing inventory for sales support materials and ordering collateral for branch locations and gathering, updating, and standardizing marketing materials and activities. Gathers, creates and standardizes marketing promotions, materials and activities, including promotional items for the Branches/Customers. Develops tools and analyzes data to track, measure and monitor marketing processes, including but not limited to marketing campaigns and advertisements, compliance checklists and invoices, including budget vs. actual spend, to periodically evaluate the impact of marketing programs in achieving their stated objectives, and make appropriate recommendations from acquisition lead flow to retention. Identifies potential marketing opportunities through various channels including possible sponsorships, events and management of thirdparty vendors and recommends appropriate programs. Conducts competitive research and provides insights and recommendations to assist the Marketing Director in formulating marketing plans. Assists in the development and maintenance of the marketing promotional calendar and creating, updating, and maintaining Procedure. Adheres to Bank policies and procedures and complies with all United States Federal and State Regulations including the Bank Secrecy Act, AntiMoney Laundering Act, USA PATRIOT Act, and OFAC laws and their implementing regulations. Complies with Wage and Hour regulations, including but not limited to taking meal and rest periods timely, recording time accurately, and reviewing/approving timecard. Supports the Bank’s compliance efforts by completing compliance and other technical training workshops as assigned. Reads periodicals and attends external webinars/workshops to maintain an above average expertise of trends in lending/credit. Performs routine and complex tasks related to delivery of services to other departments in support of Bank initiatives. Regular and punctual attendance is a requirement of this position.
REQUIREMENTS:
Bachelor’s degree in marketing, business, communications related field or equivalent. Minimum 5 years related experience and/or training in marketing or equivalent. combination of education and experience. Banking or Financial Services experience preferred.
SKILLS AND KNOWLEDGE:
Demonstrated ability to learn quickly and willingness to obtain functional knowledge and understanding of Bank products and services. Organization skills and time management skills are essential. Excellent communication and decisionmaking skills. Familiarity with online content marketing, social media development strategies and SEO/SEM related strategies. Effective interpersonal skills with demonstrated ability to work in a team environment to improve the delivery of service to internal and external customers.
QUALIFICATIONS:
To perform this job successfully, an individual must be able to meet minimum qualifications. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
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Responsible for assisting in the development and implementation of the Bank’s overall marketing plan, tactics, products and services. Evaluates and interprets the results of marketing campaigns, spearheads market research efforts and coordinates initiatives across a variety of channels. Manages website, email, social media, paid media opportunities and collaborates with vendors as required to achieve desired business results. Partners with the business line to support promotion of new and existing products, marketing campaigns and events. Job Summary
Responsible for assisting in the development and implementation of the Bank’s overall marketing plan, tactics, products and services. Evaluates and interprets the results of marketing campaigns, spearheads market research efforts and coordinates initiatives across a variety of channels. Manages website, email, social media, paid media opportunities and collaborates with vendors as required to achieve desired business results. Partners with the business line to support promotion of new and existing products, marketing campaigns and events.
ESSENTIAL FUNCTIONS:
Partners with the Marketing Director to support the organization’s strategic plan by achieving short and longterm marketing goals and assisting with the development and preparation of the Bank’s strategic marketing plan and budget. Uses independent judgment to proactively identify business needs, develop solutions and support the execution of marketing programs from start to finish, driving collaboration with stakeholders and leveraging the right internal processes; attends sponsorship events and trade shows as and when required. Creates and manages marketing projects and timelines in alignment with overall corporate goals and objectives. Assists with development of creative ads and deliver content via published material, digital and social media, paid ads, search and the Bank’s website. Works with agencies to create promotional materials (print, digital, email, events) for various bank products and services and updates the same whenever required. Manages vendor relationship to ensure timely delivery of products and services. Partners with the business line in the promotion of new products and services, campaigns or promotions. Supports the branches through centralization and coordination of bank’s marketing efforts, including but not limited to managing invoices, managing inventory for sales support materials and ordering collateral for branch locations and gathering, updating, and standardizing marketing materials and activities. Gathers, creates and standardizes marketing promotions, materials and activities, including promotional items for the Branches/Customers. Develops tools and analyzes data to track, measure and monitor marketing processes, including but not limited to marketing campaigns and advertisements, compliance checklists and invoices, including budget vs. actual spend, to periodically evaluate the impact of marketing programs in achieving their stated objectives, and make appropriate recommendations from acquisition lead flow to retention. Identifies potential marketing opportunities through various channels including possible sponsorships, events and management of thirdparty vendors and recommends appropriate programs. Conducts competitive research and provides insights and recommendations to assist the Marketing Director in formulating marketing plans. Assists in the development and maintenance of the marketing promotional calendar and creating, updating, and maintaining Procedure. Adheres to Bank policies and procedures and complies with all United States Federal and State Regulations including the Bank Secrecy Act, AntiMoney Laundering Act, USA PATRIOT Act, and OFAC laws and their implementing regulations. Complies with Wage and Hour regulations, including but not limited to taking meal and rest periods timely, recording time accurately, and reviewing/approving timecard. Supports the Bank’s compliance efforts by completing compliance and other technical training workshops as assigned. Reads periodicals and attends external webinars/workshops to maintain an above average expertise of trends in lending/credit. Performs routine and complex tasks related to delivery of services to other departments in support of Bank initiatives. Regular and punctual attendance is a requirement of this position.
REQUIREMENTS:
Bachelor’s degree in marketing, business, communications related field or equivalent. Minimum 5 years related experience and/or training in marketing or equivalent. combination of education and experience. Banking or Financial Services experience preferred.
SKILLS AND KNOWLEDGE:
Demonstrated ability to learn quickly and willingness to obtain functional knowledge and understanding of Bank products and services. Organization skills and time management skills are essential. Excellent communication and decisionmaking skills. Familiarity with online content marketing, social media development strategies and SEO/SEM related strategies. Effective interpersonal skills with demonstrated ability to work in a team environment to improve the delivery of service to internal and external customers.
QUALIFICATIONS:
To perform this job successfully, an individual must be able to meet minimum qualifications. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
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