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Sales & Community Lead - DACH

Vivobarefoot ltd., Indiana, Pennsylvania, us, 15705

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We’re on a mission to reconnect people to nature and their natural potential. Vivobarefoot creates minimalist footwear designed the way humans evolved to move-natural, connected, and free while challenging the conventional footwear industry through sustainability, regeneration, and transparency. We believe the closer people are to the ground, the more connected they are to themselves and to the planet. As Sales & Community Lead for DACH, you are responsible for growing Vivobarefoot’s commercial presence and community ecosystem across Germany, Austria, and Switzerland.

This role blends wholesale sales, partner leadership, and community development. You will manage key retail accounts, grow our Vivo Pro / affiliate network, and develop alternative offline sales and brand touchpoints such as gyms, clinics, movement spaces, and wellness centres.

You are both a commercial owner and a cultural steward, ensuring growth stays aligned with Vivobarefoot’s purpose, values, and long-term vision.

Key Responsibilities Sales & Commercial Ownership

Own and deliver the DACH wholesale sales plan in line with global objectives

Drive sustainable revenue growth through key accounts and carefully chosen new partners

Lead seasonal sell‑in, forecasting, and order planning

Support strong sell‑through and healthy long‑term partner performance

Build on existing relationships in DACH region to support Vivo’s entry

Account & Partner Relationships

Build deep relationships with outdoor, barefoot‑specialist, lifestyle, and health‑focused retailers

Act as a trusted partner to accounts, supporting joint business planning and growth

Ensure partners understand and represent Vivobarefoot’s product philosophy and barefoot education

Develop a strong sell‑thru business, using POS and relevant support tactics

Community & Ecosystem Leadership

Lead Vivobarefoot’s DACH community presence, working closely with central community and marketing teams

Manage and grow the Vivo Pro / affiliate programme across health professionals, coaches, and movement leaders

Develop alternative offline sales and brand experiences (gyms, clinics, studios, events)

Support local activations, education, and community‑led brand moments

Market Development & Brand Representation

Act as Vivobarefoot’s brand ambassador in the DACH region

Represent the brand at trade shows, retail events, and community gatherings

Identify regionally relevant growth opportunities and partnerships

Track market trends, competitor activity, and consumer insights

Cross‑Functional Collaboration

Work with Marketing on retail activations, launches, and storytelling

Share market insights with Product and HQ teams (assortment, sizing, consumer needs)

Partner with Operations and Finance on forecasting and execution

Report clearly on performance, opportunities, and risks

Success Profile First 6 Months

Built trust with key DACH wholesale partners and internal teams

Clear view of which lighthouse accounts matter most for brand, credibility, and long‑term growth

Defined a focused target door list across retail, health, and movement spaces

Vivo Pro / affiliate programme mapped and prioritised for the DACH market

Strong understanding of market dynamics, opportunities, and friction points

First 12 Months Secured a small number of high‑quality lighthouse doors that anchor the brand in the region

Measurable progress against a clear target‑door strategy (quality over quantity)

Sustainable wholesale growth across core DACH accounts

Improved sell‑through and deeper, more strategic partner relationships

Active and engaged Vivo Pro / affiliate network with clear standards and impact

First alternative offline sales partnerships live (gyms, clinics, movement spaces)

Visible, credible Vivobarefoot presence in the DACH barefoot and natural health community

18–24 Months DACH recognised internally and externally as a model region for integrated sales and community growth

A stable mix of lighthouse doors, high‑performing wholesale partners, and community‑led revenue

Strong advocacy for Vivobarefoot’s mission from respected retailers and movement leaders

Clear, repeatable playbook for opening and nurturing future target doors

Tangible contribution to Vivobarefoot’s European and global growth strategy.

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