Director, HCP Non-Personal Promotion

* Develop the NPP omnichannel (POA) in partnership with HCP promotional team with a focus on balancing the needs of the broader HIV treatment portfolio.* Develop and oversee execution of a comprehensive non personal promotional strategy.* Partner with global and internal stakeholders to shape the execution of innovative omnichannel and content creation capabilities that will propel HIV treatment for non-personal business objectives* Provide subject matter expertise to guide and shape the short- and long-term integration of novel technologies/capabilities that individualize customer strategy and promotional execution* Partner with analytics and agency partners to continually evaluate NPP performance insights and optimize tactical execution* Develop and lead key elements of the promotional brand strategy aligned to the brand campaign with a focus on campaign integration within a portfolio of HIV treatment products* Drive execution through the management and partnership with external agencies, internal cross-functional partners, and field sales.* Implement product promotional communication strategy for HCP promotions ensuring alignment with the overall brand strategy* Gain approval for marketing materials through internal review process through Promotional Review Committee (PRC)* Work cross-functionally with Digital Strategy & Operations, Marketing Analytics, Market Research, Legal, Regulatory, Medical and other key internal stakeholders* Analyze complex brand opportunities and provides logical recommendations; leads any required action planning.* Ensure that all marketing activities are in compliance with regulatory and legal requirements.* Manage the non-personal promotion marketing budget and project timelines* Track record of successful pharmaceutical/biotech marketing, with launch experience preferred* Proven ability to leverage market insights from multiple data sources, including market research, advisory boards and field force input to uncover needs and develop opportunities* Experience with marketing strategy, sales and regulatory policies and practices* Ability to conceive, develop and implement multi-dimensional marketing and business plans* Proven ability in the execution of multiple/complex initiatives within the marketing mix which require tactful cross-functional execution* Strong verbal, written, and interpersonal communications skills and ability to efficiently and productively communicate to a variety of groups and audiences* Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials* Ability to successfully work with external agencies, including advertising, public relations and medical education vendors to develop programs and materials* Demonstrated ability to manage budgets, with an understanding of expense budget planning and tracking* Bachelor’s degree with at least 12 years of marketing experience, **or*** Master’s degree or PhD with at least 10 years of marketing experience* An MBA with 10+ years of pharma/biotech marketing experience* Experience in product launch and portfolio management* Knowledge of pharmaceutical regulatory requirements impacting marketing materials* Prior experience with advertising, digital, or communications agencies is advantageous* Create Inclusion - knowing the business value of diverse teams, modeling inclusion, and embedding the value of diversity in the way they manage their teams.* Develop Talent - understand the skills, experience, aspirations and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow, develop and realize their purpose.* Empower Teams - connect the team to the organization by aligning goals, purpose, and organizational objectives, and holding them to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem. #J-18808-Ljbffr