Product Marketing Manager New Atlanta, Georgia; Austin, Texas; Boston, Massachus
Iterable, San Francisco, California, United States, 94199
Iterable is the leading AI-powered customer engagement platform that helps leading brands like Redfin, SeatGeek, Priceline, Calm, and Box create dynamic, individualized experiences at scale. Our platform empowers organizations to activate customer data, design seamless cross-channel interactions, and optimize engagement—all with enterprise-grade security and compliance. Today, nearly 1,200 brands across 50+ countries rely on Iterable to drive growth, deepen customer relationships, and deliver joyful customer experiences.
With a global presence—including offices in San Francisco, New York, Denver, London, and Lisbon, plus remote employees worldwide—we are committed to building a diverse and inclusive workplace. We welcome candidates from all backgrounds and encourage you to apply. Learn more about our story and mission on our Culture and About Us pages. Let’s shape the future of customer engagement together!
The Role
As a Product Marketing Manager at Iterable, you will be the connective tissue between market opportunity, product innovation, and go-to-market strategy. You'll own specific product areas within our platform (Channel Optimization and Intelligent Orchestration), translating customer needs into strategy and strategy into action. This role combines deep technical product knowledge with sharp business acumen to drive adoption, expansion, and competitive advantage. Key Responsibilities
Content & Messaging
Craft strategic, audience-first messaging and positioning for your product portfolio Develop compelling narratives that cut through market noise, power sales conversations, and accelerate customer journeys Test and validate messaging with customers and prospects to ensure resonance, clarity, and differentiation Launch & Go-to-Market
Lead product launch planning and execution from concept to market Define launch tiering and coordinate cross-functional teams for maximum impact Establish clear launch success metrics and analyze performance to inform future GTM strategies Enable Internal Teams
Drive launch readiness by equipping sales, CS, and partner teams with the tools, training, and messaging they need to win Partner with sales engineering to develop technical narratives aligned to business outcomes Support customer success with adoption messaging and expansion playbooks Work with the enablement team to create objection-handling frameworks and discovery questions to support prospect conversations Adoption & Customer Success
Drive customer engagement through lifecycle programs and in-product messaging Identify expansion opportunities and develop targeted cross-sell/upsell campaigns Partner with customer marketing to build reference programs and case studies Conduct customer research, market research, and competitive differentiation Collaborate with product management to influence roadmap based on market insights Support analyst relations and thought leadership initiatives What We're Looking For
Experience & Background
3-5 years in product marketing at a B2B SaaS company Strong technical depth with the ability to learn quickly, balanced with business acumen Demonstrated success in driving pipeline generation and deal velocity Demonstrated experience shaping or executing product strategy for AI-powered products or features Previous work experience in consumer apps and tech, or in media and publishing, is highly valued. Excellent written and verbal communication skills with the ability to distill complex technical concepts Experience with customer research methodologies and market analysis Strong project management skills and ability to coordinate cross-functional initiatives Knowledge of marketing technology landscape Personal Attributes
Customer-centric mindset with passion for solving real business problems Data-driven approach to decision making and campaign optimization Collaborative team player comfortable working with engineering, product, sales, and marketing Self-starter who thrives in a fast-paced, high-growth environment Success Metrics
Product adoption rates and feature utilization Pipeline generation and influence on new business Customer expansion and cross-sell success Paid parental leave Balance Days (additional paid holidays) Fertility & Adoption Assistance Flexible PTO Monthly Employee Wellness allowance Monthly Professional Development allowance The US base salary range for this position at the start of employment is $112,000 - $175,000. Within this range, individual pay is determined by specific US work location, as well as additional factors, including job-related skills, experience, relevant education or training, and internal equity considerations. Please note that the range listed above reflects only base salary. The total compensation package includes variable pay (where applicable), equity, plus a range of benefits, including medical, dental, vision, and financial. In addition, we offer perks such as generous stipends for health & fitness and learning & development, among others. Iterable is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. Iterable does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender-identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by Company policy. Iterable also strives for a healthy and safe workplace and strictly prohibits harassment of any kind.
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As a Product Marketing Manager at Iterable, you will be the connective tissue between market opportunity, product innovation, and go-to-market strategy. You'll own specific product areas within our platform (Channel Optimization and Intelligent Orchestration), translating customer needs into strategy and strategy into action. This role combines deep technical product knowledge with sharp business acumen to drive adoption, expansion, and competitive advantage. Key Responsibilities
Content & Messaging
Craft strategic, audience-first messaging and positioning for your product portfolio Develop compelling narratives that cut through market noise, power sales conversations, and accelerate customer journeys Test and validate messaging with customers and prospects to ensure resonance, clarity, and differentiation Launch & Go-to-Market
Lead product launch planning and execution from concept to market Define launch tiering and coordinate cross-functional teams for maximum impact Establish clear launch success metrics and analyze performance to inform future GTM strategies Enable Internal Teams
Drive launch readiness by equipping sales, CS, and partner teams with the tools, training, and messaging they need to win Partner with sales engineering to develop technical narratives aligned to business outcomes Support customer success with adoption messaging and expansion playbooks Work with the enablement team to create objection-handling frameworks and discovery questions to support prospect conversations Adoption & Customer Success
Drive customer engagement through lifecycle programs and in-product messaging Identify expansion opportunities and develop targeted cross-sell/upsell campaigns Partner with customer marketing to build reference programs and case studies Conduct customer research, market research, and competitive differentiation Collaborate with product management to influence roadmap based on market insights Support analyst relations and thought leadership initiatives What We're Looking For
Experience & Background
3-5 years in product marketing at a B2B SaaS company Strong technical depth with the ability to learn quickly, balanced with business acumen Demonstrated success in driving pipeline generation and deal velocity Demonstrated experience shaping or executing product strategy for AI-powered products or features Previous work experience in consumer apps and tech, or in media and publishing, is highly valued. Excellent written and verbal communication skills with the ability to distill complex technical concepts Experience with customer research methodologies and market analysis Strong project management skills and ability to coordinate cross-functional initiatives Knowledge of marketing technology landscape Personal Attributes
Customer-centric mindset with passion for solving real business problems Data-driven approach to decision making and campaign optimization Collaborative team player comfortable working with engineering, product, sales, and marketing Self-starter who thrives in a fast-paced, high-growth environment Success Metrics
Product adoption rates and feature utilization Pipeline generation and influence on new business Customer expansion and cross-sell success Paid parental leave Balance Days (additional paid holidays) Fertility & Adoption Assistance Flexible PTO Monthly Employee Wellness allowance Monthly Professional Development allowance The US base salary range for this position at the start of employment is $112,000 - $175,000. Within this range, individual pay is determined by specific US work location, as well as additional factors, including job-related skills, experience, relevant education or training, and internal equity considerations. Please note that the range listed above reflects only base salary. The total compensation package includes variable pay (where applicable), equity, plus a range of benefits, including medical, dental, vision, and financial. In addition, we offer perks such as generous stipends for health & fitness and learning & development, among others. Iterable is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. Iterable does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender-identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by Company policy. Iterable also strives for a healthy and safe workplace and strictly prohibits harassment of any kind.
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