The Digital Analytics Lead plays a pivotal role in shaping how cross tier and Connected Funnel performance are measured, understood, and communicated across Stellantis’ U.S. digital ecosystem. This position drives a unified analytical approach across websites, media, lead engagement, and customer pathways—ensuring insights are comprehensive, accurate, and strategically aligned. The role blends analytical depth, operational leadership, and storytelling to elevate how the organization evaluates digital effectiveness and identifies growth opportunities.
Key Responsibilities include but not limited to:
Cross Tier & Connected Funnel Strategy
Establish a cohesive Cross Tier measurement framework that unifies performance across the full digital ecosystem
Embed Connected Funnel principles to link audience behavior, engagement, and lead readiness into a seamless analytical view
Strengthen alignment between internal teams and agency partners to ensure consistency in methodology and interpretation
Agency & Resource Management
Provide strategic oversight to analytics partners, guiding their work and ensuring alignment with broader cross tier and funnel objectives
Coordinate priorities and deliverables to maintain smooth execution of measurement and reporting initiatives
Data Tagging & Implementation
Lead governance of tagging standards across digital platforms to ensure structured, stable, KPI‑driven data collection
Supervise updates and enhancements to tagging logic as cross tier and Connected Funnel measurement needs evolve
Advanced Analytics & Insights
Perform comprehensive evaluations of user behavior and Cross Tier activity to identify performance drivers and uncover opportunities
Generate funnel‑based analytical perspectives to improve understanding of the customer journey from awareness to lead conversion
Anomaly Detection & Quality Assurance
Ensure reporting accuracy by routinely validating data sources and flagging irregularities that may impact insights
Partner with technical teams to ensure issues are resolved quickly and effectively
Lead Reporting & Funnel Analysis
Analyze Connected Funnel lead flow across digital channels, identifying friction points and opportunities that influence sales readiness
Provide clarity on how users progress through Cross Tier touchpoints and what factors strengthen or weaken conversion performance
Experience Optimization & A/B Testing
Oversee testing strategies to assess the impact of UX and content variations
Translate findings into actionable recommendations that enhance digital engagement and funnel performance
Reporting & Visualization
Build intuitive dashboards and performance summaries that distill complex datasets into actionable insights for stakeholders
Evolve reporting structures to better support strategic decision‑making across Cross Tier and Connected Funnel initiatives
Strategic Storytelling
Craft compelling narratives that explain performance outcomes, contextualize trends, and guide leadership toward high‑impact opportunities
Communicate insights in a way that resonates with both technical and business audiences
Basic Qualifications:
Bachelor’s degree
Minimum 8 years supporting dealer digital programs, including website analytics, lead engagement, and digital media performance
Strong background in digital analytics, ideally within an automotive or Cross Tier environment
Experience guiding agency partners and internal analytics teams with consistent execution
Expertise with analytics and testing platforms (e.g., Adobe Analytics, Google Analytics), visualization tools (Tableau, Power BI), and tag management systems
Exceptional analytical thinking, communication, and problem‑solving skills
Ability to operate effectively in a fast‑moving, cross‑functional environment
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Key Responsibilities include but not limited to:
Cross Tier & Connected Funnel Strategy
Establish a cohesive Cross Tier measurement framework that unifies performance across the full digital ecosystem
Embed Connected Funnel principles to link audience behavior, engagement, and lead readiness into a seamless analytical view
Strengthen alignment between internal teams and agency partners to ensure consistency in methodology and interpretation
Agency & Resource Management
Provide strategic oversight to analytics partners, guiding their work and ensuring alignment with broader cross tier and funnel objectives
Coordinate priorities and deliverables to maintain smooth execution of measurement and reporting initiatives
Data Tagging & Implementation
Lead governance of tagging standards across digital platforms to ensure structured, stable, KPI‑driven data collection
Supervise updates and enhancements to tagging logic as cross tier and Connected Funnel measurement needs evolve
Advanced Analytics & Insights
Perform comprehensive evaluations of user behavior and Cross Tier activity to identify performance drivers and uncover opportunities
Generate funnel‑based analytical perspectives to improve understanding of the customer journey from awareness to lead conversion
Anomaly Detection & Quality Assurance
Ensure reporting accuracy by routinely validating data sources and flagging irregularities that may impact insights
Partner with technical teams to ensure issues are resolved quickly and effectively
Lead Reporting & Funnel Analysis
Analyze Connected Funnel lead flow across digital channels, identifying friction points and opportunities that influence sales readiness
Provide clarity on how users progress through Cross Tier touchpoints and what factors strengthen or weaken conversion performance
Experience Optimization & A/B Testing
Oversee testing strategies to assess the impact of UX and content variations
Translate findings into actionable recommendations that enhance digital engagement and funnel performance
Reporting & Visualization
Build intuitive dashboards and performance summaries that distill complex datasets into actionable insights for stakeholders
Evolve reporting structures to better support strategic decision‑making across Cross Tier and Connected Funnel initiatives
Strategic Storytelling
Craft compelling narratives that explain performance outcomes, contextualize trends, and guide leadership toward high‑impact opportunities
Communicate insights in a way that resonates with both technical and business audiences
Basic Qualifications:
Bachelor’s degree
Minimum 8 years supporting dealer digital programs, including website analytics, lead engagement, and digital media performance
Strong background in digital analytics, ideally within an automotive or Cross Tier environment
Experience guiding agency partners and internal analytics teams with consistent execution
Expertise with analytics and testing platforms (e.g., Adobe Analytics, Google Analytics), visualization tools (Tableau, Power BI), and tag management systems
Exceptional analytical thinking, communication, and problem‑solving skills
Ability to operate effectively in a fast‑moving, cross‑functional environment
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