A leading automotive corporation is seeking a Digital Analytics Lead to develop a unified analytical approach for evaluating the performance of its digital ecosystem. Responsibilities include establishing a measurement framework, overseeing testing strategies, and analyzing user behavior to identify opportunities. The ideal candidate will have a Bachelor's degree, at least 8 years of experience in digital analytics, and proficiency with major analytics platforms. This position is located in Auburn, Alabama and offers the opportunity to drive significant improvements in digital engagement.
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