Our client:
A medical marketplace & payment platform
Location:
New York, NY - 4 days onsite
Compensation:
$95,000-$110,000 + Bonus & Equity
Our client is hiring an experienced Event Marketing Manager to lead the strategy, planning, and execution of all conference and event initiatives. This role turns events into a core GTM and demand‑gen engine boosting brand awareness, pipeline, and engagement with prospects and customers.
Responsibilities
Lead the complete event marketing strategy across hosted events, trade shows, and conferences.
Research, assess, and manage involvement in third‑party and industry events that align with GTM objectives.
Plan and execute all event components, including booth approach, sponsorships, speaking slots, and experiential elements.
Collaborate with Sales and Demand Generation to ensure events support pipeline, leads, and overall revenue goals.
Oversee timelines, budgets, logistics, vendors, and external partners.
Partner with Product Marketing to create event messaging that aligns with company positioning.
Drive pre‑event promotion across email, landing pages, and paid or partner channels.
Support on‑site execution, including booth staffing, lead capture workflows, and sales enablement.
Own post‑event follow‑up, including lead routing, nurture coordination, and performance tracking.
Analyze and communicate event ROI, including leads, influenced pipeline, and qualitative takeaways.
Continuously refine event types, sponsorship strategies, and attendee engagement approaches.
Requirements
4–7+ years in event, field, or experiential marketing.
Background in B2B, SaaS, or fast‑growing environments.
Demonstrated success managing trade shows, conferences, or large‑scale events.
Strong project management skills and the ability to juggle multiple programs at once.
Experience partnering closely with Sales and GTM teams.
Comfortable handling budgets, vendors, and external partners.
Excellent communication and organizational abilities.
Familiarity with CRM systems and event lead‑capture tools.
Proven ability to connect event performance to pipeline and revenue outcomes.
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A medical marketplace & payment platform
Location:
New York, NY - 4 days onsite
Compensation:
$95,000-$110,000 + Bonus & Equity
Our client is hiring an experienced Event Marketing Manager to lead the strategy, planning, and execution of all conference and event initiatives. This role turns events into a core GTM and demand‑gen engine boosting brand awareness, pipeline, and engagement with prospects and customers.
Responsibilities
Lead the complete event marketing strategy across hosted events, trade shows, and conferences.
Research, assess, and manage involvement in third‑party and industry events that align with GTM objectives.
Plan and execute all event components, including booth approach, sponsorships, speaking slots, and experiential elements.
Collaborate with Sales and Demand Generation to ensure events support pipeline, leads, and overall revenue goals.
Oversee timelines, budgets, logistics, vendors, and external partners.
Partner with Product Marketing to create event messaging that aligns with company positioning.
Drive pre‑event promotion across email, landing pages, and paid or partner channels.
Support on‑site execution, including booth staffing, lead capture workflows, and sales enablement.
Own post‑event follow‑up, including lead routing, nurture coordination, and performance tracking.
Analyze and communicate event ROI, including leads, influenced pipeline, and qualitative takeaways.
Continuously refine event types, sponsorship strategies, and attendee engagement approaches.
Requirements
4–7+ years in event, field, or experiential marketing.
Background in B2B, SaaS, or fast‑growing environments.
Demonstrated success managing trade shows, conferences, or large‑scale events.
Strong project management skills and the ability to juggle multiple programs at once.
Experience partnering closely with Sales and GTM teams.
Comfortable handling budgets, vendors, and external partners.
Excellent communication and organizational abilities.
Familiarity with CRM systems and event lead‑capture tools.
Proven ability to connect event performance to pipeline and revenue outcomes.
#J-18808-Ljbffr