Reports To:
Head of Operations
Role Overview The Senior Lead Generation & Affiliate Marketing Manager owns the
top-of-funnel acquisition strategy
for a tribal lending portfolio. This role is responsible for sourcing, scaling, and optimizing
high-intent loan applications
through affiliate partnerships, lead networks, and real-time bidding systems. Success is measured by the ability to consistently deliver compliant, high-quality leads at optimal cost while navigating the regulatory nuances of tribal lending.
Core Responsibilities Affiliate & Publisher Sourcing
Identify, recruit, and manage a high-performing network of third-party affiliates, publishers, and lead generators within the consumer lending space.
Build long-term, volume-based relationships with top-tier partners to secure consistent, scalable traffic.
Maintain ongoing communication to optimize placements, creative alignment, and performance incentives.
Ping-Post & Ping Tree Management
Own the technical configuration and daily optimization of Ping-Post and Ping Tree environments.
Ensure real-time bidding logic aligns with portfolio yield targets, approval rates, and funding capacity.
Monitor latency, response accuracy, and bid competitiveness across all sources.
Strategic Pricing & Negotiation
Negotiate CPA/CPL structures with affiliates and lead networks to maximize margin and volume.
Leverage performance data and scale to secure preferential pricing, volume discounts, and first-look or exclusive traffic.
Continuously recalibrate payouts based on lead quality, conversion rates, and downstream performance.
Yield Optimization & Price-Reject Modeling
Optimize acceptance thresholds using real-time performance data to improve overall marketing ROI.
Lead Quality & Traffic Analysis
Monitor lead flow in real time to detect fraud, duplication, policy violations, or non-compliant traffic.
Analyze Revenue-per-Lead (RPL), Earnings-per-Click (EPC), approval rates, and funding outcomes by source.
Partner with internal risk, compliance, and operations teams to continuously improve lead standards.
Compliance Oversight
Ensure all affiliate marketing materials, landing pages, and lead-capture methods comply with:
Advertising and disclosure standards
The unique regulatory framework governing tribal lending
Act as a gatekeeper for third-party traffic quality and compliance integrity.
Required Technical Skills
Ping-Post / Ping Tree Expertise:
Deep understanding of automated bidding systems, lead routing, and LMS configuration.
Affiliate Management:
Proven ability to scale and manage complex partner ecosystems with performance-based compensation models.
Data-Driven Optimization:
Strong analytical skills with hands-on experience optimizing RPL, EPC, approval rates, and cost efficiency.
Negotiation & Relationship Management:
Demonstrated success negotiating favorable payout structures and exclusive traffic arrangements.
Platform Proficiency:
Advanced experience with affiliate tracking and lead platforms such as
Decision Cloud ,
Tekambi , and
Aghora , integrated with lending CRMs.
Qualifications
Experience:
5+ years in performance-based lead generation, specifically within personal loans, installment lending, or adjacent consumer finance verticals.
Industry Knowledge:
Deep familiarity with lead aggregators, affiliate networks, and compliance considerations in regulated lending environments.
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Head of Operations
Role Overview The Senior Lead Generation & Affiliate Marketing Manager owns the
top-of-funnel acquisition strategy
for a tribal lending portfolio. This role is responsible for sourcing, scaling, and optimizing
high-intent loan applications
through affiliate partnerships, lead networks, and real-time bidding systems. Success is measured by the ability to consistently deliver compliant, high-quality leads at optimal cost while navigating the regulatory nuances of tribal lending.
Core Responsibilities Affiliate & Publisher Sourcing
Identify, recruit, and manage a high-performing network of third-party affiliates, publishers, and lead generators within the consumer lending space.
Build long-term, volume-based relationships with top-tier partners to secure consistent, scalable traffic.
Maintain ongoing communication to optimize placements, creative alignment, and performance incentives.
Ping-Post & Ping Tree Management
Own the technical configuration and daily optimization of Ping-Post and Ping Tree environments.
Ensure real-time bidding logic aligns with portfolio yield targets, approval rates, and funding capacity.
Monitor latency, response accuracy, and bid competitiveness across all sources.
Strategic Pricing & Negotiation
Negotiate CPA/CPL structures with affiliates and lead networks to maximize margin and volume.
Leverage performance data and scale to secure preferential pricing, volume discounts, and first-look or exclusive traffic.
Continuously recalibrate payouts based on lead quality, conversion rates, and downstream performance.
Yield Optimization & Price-Reject Modeling
Optimize acceptance thresholds using real-time performance data to improve overall marketing ROI.
Lead Quality & Traffic Analysis
Monitor lead flow in real time to detect fraud, duplication, policy violations, or non-compliant traffic.
Analyze Revenue-per-Lead (RPL), Earnings-per-Click (EPC), approval rates, and funding outcomes by source.
Partner with internal risk, compliance, and operations teams to continuously improve lead standards.
Compliance Oversight
Ensure all affiliate marketing materials, landing pages, and lead-capture methods comply with:
Advertising and disclosure standards
The unique regulatory framework governing tribal lending
Act as a gatekeeper for third-party traffic quality and compliance integrity.
Required Technical Skills
Ping-Post / Ping Tree Expertise:
Deep understanding of automated bidding systems, lead routing, and LMS configuration.
Affiliate Management:
Proven ability to scale and manage complex partner ecosystems with performance-based compensation models.
Data-Driven Optimization:
Strong analytical skills with hands-on experience optimizing RPL, EPC, approval rates, and cost efficiency.
Negotiation & Relationship Management:
Demonstrated success negotiating favorable payout structures and exclusive traffic arrangements.
Platform Proficiency:
Advanced experience with affiliate tracking and lead platforms such as
Decision Cloud ,
Tekambi , and
Aghora , integrated with lending CRMs.
Qualifications
Experience:
5+ years in performance-based lead generation, specifically within personal loans, installment lending, or adjacent consumer finance verticals.
Industry Knowledge:
Deep familiarity with lead aggregators, affiliate networks, and compliance considerations in regulated lending environments.
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