We are seeking a highly organized, detail-oriented Marketing Operations Manager to join our team. This role is essential in ensuring the smooth execution of strategic and creative marketing initiatives across the company. As the primary lead for project planning, the Marketing Operations Manager manages complex workflows to maintain momentum and ensure seamless campaign execution without delay. They will take ownership of campaign performance, coordinate with internal teams and external agencies, and drive growth across all channels in a fast-paced environment. As part of Duplin Winery’s team culture, this role will participate in cross‑training across winery operations—including our wine tasting and tour experiences—to ensure a seamless bridge between our digital infrastructure and the physical guest experience. This foundational knowledge is essential for building workflows that accurately reflect and enhance Duplin Winery’s unique brand culture.
Primary Responsibilities Project Leadership & Workflow Management
Strategic Planning:
Lead planning for marketing projects, establishing timelines, deliverables, resource needs, and budgets to optimize ROI.
Workflow Optimization:
Manage and optimize workflows, proactively identifying inefficiencies and implementing solutions to keep tasks moving.
Team Alignment:
Facilitate meetings and project reviews to ensure alignment and accountability among internal teams and external freelancers or agencies.
Execution Tracking:
Maintain project calendars and task lists to keep all stakeholders informed and on schedule.
Creative & Content Coordination
Brand Integrity:
Review packaging, labels, and artwork to ensure brand alignment, compliance, and print‑readiness.
Social & Email Strategy:
Collaborate with the creative team to develop cohesive marketing materials, ensuring a uniform brand identity across all channels.
Internal Requests:
Serve as the primary contact for marketing requests from other departments, prioritizing and assigning tasks with clear communication.
External Partnerships:
Manage relationships with vendors, print shops, and influencers to support content execution.
Sales Support:
Develop and adapt marketing collateral and sales presentations tailored to retail buyers and distributors.
Sales, Promotions & Data Analysis
Campaign Execution:
Plan and execute omni‑channel campaigns, promotions, and seasonal marketing efforts across digital and retail channels.
Performance Analytics:
Analyze sales data, track KPIs, and conduct A/B testing on creative assets to evaluate performance and identify improvement opportunities.
eCommerce Optimization:
Contribute to the success of the eCommerce platform by coordinating with stakeholders to streamline product updates, enhance SEO visibility, and implement strategies for conversion rate growth.
Qualifications Required
Education/Experience:
Bachelor’s Degree in marketing, business, communications or related field; OR Associate’s Degree with 5+ years in a business environment.
Communication:
Strong verbal and written communication skills with the ability to convey information clearly across all leadership levels.
Organization:
Excellent project management abilities with a proven track record of setting and meeting deadlines.
Technical Proficiency:
Familiarity with marketing technology (CRM, email automation, e‑commerce platforms) and project management software.
Analytical Skills:
Experience with data analysis, reporting tools (Excel, dashboards), and KPI tracking.
Mindset:
A self‑starter with a growth mindset, able to work with minimal supervision in a fast‑paced environment.
Preferred
Industry Experience:
Experience in consumer goods, hospitality, or the wine/spirits industry.
Creative Background:
Prior experience in graphic design or working in an agency account management role.
Process Improvement:
Skills in identifying inefficiencies and implementing solutions to streamline team performance.
What We’re Looking For
A team‑oriented professional who communicates confidently and proactively.
An individual who excels at planning, organizing, and improving workflows.
A results‑driven leader who uses data to evaluate success and identify new opportunities.
A professional who maintains high integrity, confidentiality, and a clean, professional appearance.
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Primary Responsibilities Project Leadership & Workflow Management
Strategic Planning:
Lead planning for marketing projects, establishing timelines, deliverables, resource needs, and budgets to optimize ROI.
Workflow Optimization:
Manage and optimize workflows, proactively identifying inefficiencies and implementing solutions to keep tasks moving.
Team Alignment:
Facilitate meetings and project reviews to ensure alignment and accountability among internal teams and external freelancers or agencies.
Execution Tracking:
Maintain project calendars and task lists to keep all stakeholders informed and on schedule.
Creative & Content Coordination
Brand Integrity:
Review packaging, labels, and artwork to ensure brand alignment, compliance, and print‑readiness.
Social & Email Strategy:
Collaborate with the creative team to develop cohesive marketing materials, ensuring a uniform brand identity across all channels.
Internal Requests:
Serve as the primary contact for marketing requests from other departments, prioritizing and assigning tasks with clear communication.
External Partnerships:
Manage relationships with vendors, print shops, and influencers to support content execution.
Sales Support:
Develop and adapt marketing collateral and sales presentations tailored to retail buyers and distributors.
Sales, Promotions & Data Analysis
Campaign Execution:
Plan and execute omni‑channel campaigns, promotions, and seasonal marketing efforts across digital and retail channels.
Performance Analytics:
Analyze sales data, track KPIs, and conduct A/B testing on creative assets to evaluate performance and identify improvement opportunities.
eCommerce Optimization:
Contribute to the success of the eCommerce platform by coordinating with stakeholders to streamline product updates, enhance SEO visibility, and implement strategies for conversion rate growth.
Qualifications Required
Education/Experience:
Bachelor’s Degree in marketing, business, communications or related field; OR Associate’s Degree with 5+ years in a business environment.
Communication:
Strong verbal and written communication skills with the ability to convey information clearly across all leadership levels.
Organization:
Excellent project management abilities with a proven track record of setting and meeting deadlines.
Technical Proficiency:
Familiarity with marketing technology (CRM, email automation, e‑commerce platforms) and project management software.
Analytical Skills:
Experience with data analysis, reporting tools (Excel, dashboards), and KPI tracking.
Mindset:
A self‑starter with a growth mindset, able to work with minimal supervision in a fast‑paced environment.
Preferred
Industry Experience:
Experience in consumer goods, hospitality, or the wine/spirits industry.
Creative Background:
Prior experience in graphic design or working in an agency account management role.
Process Improvement:
Skills in identifying inefficiencies and implementing solutions to streamline team performance.
What We’re Looking For
A team‑oriented professional who communicates confidently and proactively.
An individual who excels at planning, organizing, and improving workflows.
A results‑driven leader who uses data to evaluate success and identify new opportunities.
A professional who maintains high integrity, confidentiality, and a clean, professional appearance.
#J-18808-Ljbffr