We are seeking a hands‑on Marketing Advertising Manager to own and scale our paid social and digital advertising efforts across platforms including YouTube, Meta (Facebook/Instagram), and X (Twitter). This role will be responsible for planning, executing, optimizing, and analyzing performance‑driven campaigns that support brand awareness, customer acquisition, and revenue growth. The ideal candidate is highly analytical, creative, and experienced in managing paid social campaigns end‑to‑end, with a strong understanding of platform integrations, tracking, and performance optimization.
Responsibilities
Own and manage paid social and digital advertising campaigns across YouTube, Meta (Facebook & Instagram), X (Twitter), and emerging platforms as needed
Develop full‑funnel media strategies, including awareness, consideration, and conversion campaigns
Plan, launch, test, and optimize campaigns to maximize ROAS, CPA, and engagement metrics
Partner closely with creative, ecommerce, and brand teams to develop compelling ad concepts, messaging, and formats
Oversee platform integrations, including pixels, conversion tracking, audiences, and API connections
Analyze campaign performance, identify trends and insights, and provide clear reporting and recommendations
Manage budgets, pacing, and forecasting to ensure efficient spend and strong performance
Stay current on platform updates, new ad products, targeting capabilities, and best practices
Collaborate with external agencies or platform partners as needed
Requirements
4–7+ years of experience in paid social or digital advertising
Hands‑on experience managing YouTube Ads, Meta Ads, and X (Twitter) Ads
Strong understanding of ad platform integrations, tracking, and attribution
Experience working with creative testing frameworks and performance optimization
Proficiency in analytics and reporting tools (platform dashboards, Google Analytics, etc.)
Data‑driven mindset with strong attention to detail
Excellent communication and cross‑functional collaboration skills
CPG experience strongly preferred
Salary Range (commensurate with experience)
$65,000 - $85,000 USD
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Responsibilities
Own and manage paid social and digital advertising campaigns across YouTube, Meta (Facebook & Instagram), X (Twitter), and emerging platforms as needed
Develop full‑funnel media strategies, including awareness, consideration, and conversion campaigns
Plan, launch, test, and optimize campaigns to maximize ROAS, CPA, and engagement metrics
Partner closely with creative, ecommerce, and brand teams to develop compelling ad concepts, messaging, and formats
Oversee platform integrations, including pixels, conversion tracking, audiences, and API connections
Analyze campaign performance, identify trends and insights, and provide clear reporting and recommendations
Manage budgets, pacing, and forecasting to ensure efficient spend and strong performance
Stay current on platform updates, new ad products, targeting capabilities, and best practices
Collaborate with external agencies or platform partners as needed
Requirements
4–7+ years of experience in paid social or digital advertising
Hands‑on experience managing YouTube Ads, Meta Ads, and X (Twitter) Ads
Strong understanding of ad platform integrations, tracking, and attribution
Experience working with creative testing frameworks and performance optimization
Proficiency in analytics and reporting tools (platform dashboards, Google Analytics, etc.)
Data‑driven mindset with strong attention to detail
Excellent communication and cross‑functional collaboration skills
CPG experience strongly preferred
Salary Range (commensurate with experience)
$65,000 - $85,000 USD
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