AEP Domain Lead

Strong hands-on experience with Adobe Experience Platform (AEP) Segmentation/journey logic Identity stitching Proven expertise in Adobe Journey Optimizer (AJO) Deep understanding of XDM, data modelling, and schema governance Experience working with Customer Journey Analytics (CJA Workspace) Knowledge of real-time customer data platforms (CDP) and event-driven architectures Experience integrating AEP with cloud platforms, data lakes, and downstream activation tools Strong stakeholder management and cross-functional leadership skills Background in Agile delivery and enterprise-scale transformations Lead the AEP domain strategy and implementation across AJO, XDM, Data Modelling, and CJA Workspace Own XDM schema design, data governance, and data quality standards aligned with enterprise architecture Design and oversee real-time and batch data ingestion pipelines into AEP from multiple source systems Drive AJO journey design, orchestration, and activation across channels in collaboration with marketing and product teams Enable advanced customer insights and reporting using CJA Workspace, including metric design and attribution Partner with business stakeholders, architects, and engineering teams to translate requirements into scalable AEP solutions Ensure compliance with data privacy, consent management, and regulatory requirements Provide domain leadership, best practices, and guidance to delivery teams and vendors Support roadmap planning, dependency management, and risk mitigation for AEP initiatives

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