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Senior SEO Strategist

Mad Fish Digital, Portland, OR, US, 97201

Duration: Full Time

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Senior SEO Strategist

We're looking for a Senior SEO Strategist to lead enterprise-level organic growth strategies across traditional search and modern discovery channels, including AI-powered SERPs, Google AI Overviews, and large language models (LLMs).

In this role, you'll own both strategy and execution for a portfolio of enterprise and high-growth clients. You'll act as a trusted, client-facing advisortranslating complex technical and strategic SEO concepts into clear, actionable guidance for senior marketing leaders and executive stakeholders, as well as internal team members.

This is a hands-on leadership role for someone with deep SEO experience who understands that modern SEO is about more than rankingsit's about sustainable visibility, authority, and influence across how people and machines discover information today. You'll also play a key role in mentoring and leveling up other members of the SEO team, helping define best practices and raise the bar for execution across accounts.

Strong technical SEO expertise is required, and ecommerce experience is a plus, particularly for complex sites with large catalogs, faceted navigation, and advanced tracking needs.

What You'll Do

  • Own end-to-end SEO strategy and execution for a portfolio of enterprise clients, from discovery and roadmap creation through implementation and reporting
  • Develop sophisticated strategies that account for:
    • Traditional organic search performance
    • Google AI Overviews and evolving SERP layouts
    • Brand visibility and accuracy within LLM-driven discovery (ChatGPT, Gemini, Perplexity, etc.)
    • On-site content optimization tied to business KPIs
  • Serve as the primary SEO lead and strategic advisor for clients, confidently presenting recommendations to senior marketers and C-suite stakeholders
  • Guide prioritization and decision-making by balancing impact, effort, technical constraints, and business goals
  • Lead advanced keyword research, collaborate with the content team to create content architecture, and pillar/collection strategies informed by user intent, competitive landscapes, and AI retrieval patterns
  • Own and execute technical SEO initiatives
  • Provide technical guidance to developers, content teams, and stakeholders, translating SEO needs into clear implementation requirements
  • Define and own SEO measurement frameworks for enterprise clients using GA4, Google Search Console, Looker Studio, and emerging AI visibility tools
  • Collaborate closely with Content, Paid Media, Analytics, and Client Success teams to ensure SEO is integrated into broader marketing strategies

Qualifications & Experience

  • 5+ years of progressive SEO experience, ideally within an agency or enterprise environment
  • Proven experience owning and executing long-term, enterprise-level SEO strategies
  • Deep technical SEO expertise
  • Strong understanding of analytics and measurement (GA4, GSC, GTM)
  • Hands-on experience with SEO tools such as Screaming Frog, Ahrefs, and similar platforms
  • Excellent client-facing communication skills, with the ability to influence senior stakeholders
  • Strong organizational skills and comfort managing multiple priorities in a fast-paced environment
  • Nice to Have
    • Ecommerce SEO experience (large catalogs, faceted navigation, feed-driven pages, etc.)
    • Experience optimizing for AI Overviews and LLM-driven discovery
    • Familiarity with CMS platforms such as WordPress, Shopify, or headless CMS setups
    • Comfort experimenting with AI tools and automation to improve workflows and insight