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Director of Integrated Media

The Engine Is Red, Minneapolis, Minnesota, United States, 55400

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Full-time · Hybrid Austin, TX or Minneapolis, MN Target salary: $140,000 + profit share & full benefits

Why this role exists

Over the past few years, The Engine is Red’s media offering has grown quickly—across clients, channels, and complexity. We’re now at a point where we’re ready for a senior leader who can build, evolve, and lead our media discipline , not just oversee campaigns.

This role exists to strengthen how media works at The Engine; our systems, workflows, tools, standards, and people—while delivering thoughtful, high-performing, fully integrated media strategies for our clients.

If you’re someone who enjoys zooming out to see the full systemand zooming in when the numbers or the thinking need tightening, this role is likely a great fit.

The role As Director of Integrated Media, you’ll lead strategy, planning, execution, and growth across our media offering—digital-first, but fully integrated. You’ll be responsible for both the quality of our client campaigns

and the long-term health of our media team .

This is a hands‑on leadership role. You won’t be building every plan yourself, but you’ll be deeply involved in setting standards, shaping thinking, mentoring talent, and ensuring our work reflects a high bar for strategy, rigor, and client service.

You’ll work closely with Creative, Accounts, and the Media Specialists to ensure media is integrated—not siloed—and that our team is set up to do its best work sustainably.

What success looks like in the first 12–18 months

You’ve assessed and improved our media systems: workflows, tools, documentation, reporting, dashboards, and operating standards

The media team has clear roles, expectations, and paths for growth

We’ve raised the bar on strategic rigor, forecasting, and performance storytelling with clients

Media planning and buying—digital and traditional—feels cohesive, intentional, and well‑integrated

You’ve recruited, mentored, and retained strong media talent (full‑time and freelance)

Clients see media as a strategic strength of The Engine, not just a line item or deliverable

Key responsibilities

Lead the development of integrated media strategies across digital and traditional channels

Ensure plans are rooted in sound assumptions, clear objectives, and thoughtful use of data

Set standards for forecasting, measurement, and performance evaluation—no copy‑and‑paste media plans

Step in when performance is underwhelming to help teams diagnose issues and solve problems creatively

Stay current on media trends, platforms, and opportunities without chasing shiny objects

Team leadership & growth

Lead, mentor, and develop a growing media team across disciplines

Recruit full‑time team members and freelance partners as needed

Set clear expectations for quality, accountability, and collaboration

Coach team members on strategic thinking, client communication, and analytical rigor

Foster a culture of curiosity, learning, and continuous improvement

Systems & operations

Assess and evolve media workflows, tools, and processes to support scale and quality

Partner with Leadership to ensure media work is resourced and scoped appropriately

Help define how media collaborates with Creative and Accounts from brief through delivery

Build systems that support consistency without killing creativity

Act as a senior strategic partner to clients

Present media strategies and results with clarity, confidence, and depth

Ensure media recommendations are thoughtful, defensible, and aligned to business goals

Maintain a high standard of client service rooted in trust, transparency, and performance

7+ years of experience in media strategy and planning, ideally within an agency environment

Proven experience leading and developing teams

Deep comfort with digital media (paid social, search, programmatic, email/SMS, ecommerce, ABM), with working knowledge of traditional media planning and buying

Strong analytical skills and comfort being “in the numbers”

Ability to think at both a systems level and a campaign level

Clear, confident communicator—internally and with clients

Experience working across disciplines and building collaborative relationships

Familiarity with platforms such as Google, Meta, TikTok, LinkedIn, programmatic DSPs, GA4, and ecommerce tools is important. Expertise in everything isn’t required, but fluency across the ecosystem is.

Profit share (up to 25% of agency profits distributed quarterly)

Medical, dental, vision, and life insurance

401(k) with company match

20 days of PTO plus 8 paid holidays

Annual cost‑of‑living salary adjustments

Education reimbursement and professional development support

The Engine is Red is committed to creating a diverse and welcoming workplace. BIPOC, women, LGBTQIA+, veterans, people with disabilities, and members of marginalized communities are strongly encouraged to apply.

About The Engine is Red The Engine is an independent creative agency built on collaboration, transparency, and trust. We believe the “necessary evils” of our industry aren’t actually necessary. We work without timesheets or traffic meetings, aim to protect nights and weekends, and prioritize kindness, empathy, and sustainable growth.

We partner with clients who share our values—from Fortune 500 brands to startups and nonprofits—and we take pride in building deep, respectful relationships with both our clients and our teammates.

How to apply Please send a brief introduction, your resume, and any relevant materials or links to [emailprotected] .

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