PPC Marketing Specialist
This is a remote position.
We are looking for a talented and experienced PPC Specialist to enhance our marketing team. In this role, you will manage and optimize our advertising campaigns across various platforms including Google Ads and Facebook Ads.
As a PPC Specialist, you will focus on the following platforms:
Google Ads
Facebook Ads
Apple Ads
Bing Ads
LinkedIn Ads
Twitter Ads
TikTok Ads
Instagram Ads
Key Responsibilities:
Develop and execute PPC campaigns on platforms like Google Ads, Facebook Ads, and Apple Ads to boost brand awareness, drive traffic, and generate leads and sales.
Analyze campaign performance and utilize data-driven insights to optimize campaigns for maximum return on investment (ROI).
Conduct thorough keyword research, craft compelling ad copy and creative, and manage bids effectively to meet campaign goals.
Monitor and report on campaign performance, pinpointing areas for improvement and implementing necessary changes.
Collaborate with internal teams to ensure all campaigns align with business objectives and maintain consistent brand messaging.
Stay informed of the latest trends and best practices in PPC advertising to uphold a competitive advantage.
Requirements:
Demonstrated experience in managing PPC campaigns, particularly with Google Ads and Facebook Ads.
Strong analytical skills with a proven ability to assess data, identify trends, and make informed decisions.
Experience with keyword research, ad copywriting, bid management, and campaign optimization.
Excellent communication skills, enabling effective collaboration with diverse teams and stakeholders.
A robust understanding of PPC advertising best practices, industry trends, and emerging technologies.
Certifications in Google Ads and Facebook Ads are preferred.
Technical and Physical Requirements:
A high-speed and stable internet connection.
A modern laptop or desktop computer with a functioning headset and microphone (minimum I-5 generation 10 processor and 12 GB RAM).
Importantly, you will need a quiet workspace free from background noise.
Power backup and internet backup are mandatory.
If you are a results-oriented PPC Specialist with a passion for digital marketing, we invite you to apply for this exciting opportunity!