Associate Manager, Email & Lifecycle Marketing
Pampered Chef, Addison, Illinois, United States, 60114
Pampered Chef is seeking an Associate Manager, Email & Lifecycle Marketing to help execute, optimize, and scale our email and SMS lifecycle programs across both consumer (B2C) and consultant (B2B) audiences. This role is ideal for a hands‑on lifecycle marketer and problem solver who is comfortable troubleshooting issues, translating business use cases into execution, and working within event‑driven platforms like Bloomreach Engagement. You’ll play a critical role in turning data, triggers, and insights into reliable, high‑performing lifecycle programs.
What You’ll Do Drive Revenue Through Email & SMS Lifecycle Programs
Build, deploy, and optimize email and SMS campaigns and automated lifecycle journeys with a clear focus on revenue contribution.
Translate lifecycle strategies and business goals into revenue‑generating programs executed in Bloomreach Engagement.
Own execution for revenue‑driving initiatives across key lifecycle moments, including:
Onboarding and welcome journeys
Engagement, reactivation, and lapsed‑user journeys
Monthly promotional and seasonal campaigns
Post‑purchase and cross‑sell journey
Abandoned cart and browse journey
Personalization, Testing & Optimization
Implement dynamic content and personalization using Bloomreach tools and Jinja logic to increase engagement and conversion.
Execute A/B tests across subject lines, content, timing, and messaging.
Analyze performance, document learnings, and recommend optimizations that improve revenue and lifecycle efficiency.
Troubleshooting, Deliverability & Data Quality
Act as a first‑line troubleshooter for campaign, automation, and data issues that impact revenue or deliverability.
Monitor list health, engagement, and inbox placement using tools such as Validity / Everest.
Apply best practices for suppression, frequency management, and engagement‑based targeting to protect revenue and sender reputation.
Partner with internal teams to diagnose and resolve deliverability, data, or rendering issues.
API & Technical Collaboration
Work comfortably with API‑driven data flows that enable real‑time lifecycle triggers and revenue attribution.
Review event payloads (JSON), validate trigger logic, and partner with Engineering or MarTech teams to resolve ingestion or data quality issues.
Understand how events, profiles, and attributes flow into Bloomreach and influence segmentation, automation, and revenue outcomes.
Cross‑Functional Collaboration
Collaborate closely with Marketing, Analytics, Creative, Technology, and Field teams.
Participate in planning sessions, campaign reviews, and performance discussions.
Communicate clearly about revenue performance, risks, and optimization opportunities.
Requirements
3–5 years of hands‑on experience driving revenue through email and/or SMS marketing.
Direct experience with Bloomreach Engagement (required).
Proven ability to problem‑solve and troubleshoot lifecycle, data, and campaign issues that affect performance.
Strong Experience With
Audience segmentation (profile + event‑based)
Campaign setup, QA, and deployment
Lifecycle and triggered email programs
Comfort working with APIs and event‑based data, including basic understanding of JSON payloads, event schemas, and Jinja or dynamic content logic
Webhooks or event ingestion concepts
Familiarity with deliverability and QA tools (Validity/Everest, Litmus, or similar)
Experience executing A/B tests and tying results back to revenue impact
Solid understanding of email and SMS best practices, compliance, and data hygiene
Strong attention to detail and ability to manage multiple campaigns simultaneously
Ability to work on‑site or hybrid
Compensation And Benefits The anticipated salary range for this position starts at $85,000 annually, depending on experience and qualifications. This role is eligible for a performance‑based bonus based on individual and company performance.
This Position Includes a Comprehensive Benefits Package, Which Includes
Medical, dental, and vision insurance
Company‑paid life insurance with additional voluntary coverage options
Disability insurance
Additional voluntary benefits
401k match
Flex PTO
Paid Parental Leave
30%+ discount on Pampered Chef Products and product giveaways
Pampered Chef currently follows a hybrid schedule at the headquartered office in Addison, IL. The expectation is for employees to be in the office on Tuesday, Wednesday, and Thursday every week.
#J-18808-Ljbffr
What You’ll Do Drive Revenue Through Email & SMS Lifecycle Programs
Build, deploy, and optimize email and SMS campaigns and automated lifecycle journeys with a clear focus on revenue contribution.
Translate lifecycle strategies and business goals into revenue‑generating programs executed in Bloomreach Engagement.
Own execution for revenue‑driving initiatives across key lifecycle moments, including:
Onboarding and welcome journeys
Engagement, reactivation, and lapsed‑user journeys
Monthly promotional and seasonal campaigns
Post‑purchase and cross‑sell journey
Abandoned cart and browse journey
Personalization, Testing & Optimization
Implement dynamic content and personalization using Bloomreach tools and Jinja logic to increase engagement and conversion.
Execute A/B tests across subject lines, content, timing, and messaging.
Analyze performance, document learnings, and recommend optimizations that improve revenue and lifecycle efficiency.
Troubleshooting, Deliverability & Data Quality
Act as a first‑line troubleshooter for campaign, automation, and data issues that impact revenue or deliverability.
Monitor list health, engagement, and inbox placement using tools such as Validity / Everest.
Apply best practices for suppression, frequency management, and engagement‑based targeting to protect revenue and sender reputation.
Partner with internal teams to diagnose and resolve deliverability, data, or rendering issues.
API & Technical Collaboration
Work comfortably with API‑driven data flows that enable real‑time lifecycle triggers and revenue attribution.
Review event payloads (JSON), validate trigger logic, and partner with Engineering or MarTech teams to resolve ingestion or data quality issues.
Understand how events, profiles, and attributes flow into Bloomreach and influence segmentation, automation, and revenue outcomes.
Cross‑Functional Collaboration
Collaborate closely with Marketing, Analytics, Creative, Technology, and Field teams.
Participate in planning sessions, campaign reviews, and performance discussions.
Communicate clearly about revenue performance, risks, and optimization opportunities.
Requirements
3–5 years of hands‑on experience driving revenue through email and/or SMS marketing.
Direct experience with Bloomreach Engagement (required).
Proven ability to problem‑solve and troubleshoot lifecycle, data, and campaign issues that affect performance.
Strong Experience With
Audience segmentation (profile + event‑based)
Campaign setup, QA, and deployment
Lifecycle and triggered email programs
Comfort working with APIs and event‑based data, including basic understanding of JSON payloads, event schemas, and Jinja or dynamic content logic
Webhooks or event ingestion concepts
Familiarity with deliverability and QA tools (Validity/Everest, Litmus, or similar)
Experience executing A/B tests and tying results back to revenue impact
Solid understanding of email and SMS best practices, compliance, and data hygiene
Strong attention to detail and ability to manage multiple campaigns simultaneously
Ability to work on‑site or hybrid
Compensation And Benefits The anticipated salary range for this position starts at $85,000 annually, depending on experience and qualifications. This role is eligible for a performance‑based bonus based on individual and company performance.
This Position Includes a Comprehensive Benefits Package, Which Includes
Medical, dental, and vision insurance
Company‑paid life insurance with additional voluntary coverage options
Disability insurance
Additional voluntary benefits
401k match
Flex PTO
Paid Parental Leave
30%+ discount on Pampered Chef Products and product giveaways
Pampered Chef currently follows a hybrid schedule at the headquartered office in Addison, IL. The expectation is for employees to be in the office on Tuesday, Wednesday, and Thursday every week.
#J-18808-Ljbffr