Overview
The Email Marketing Manager will own the execution and optimization of our email, SMS, and loyalty programs with a sharp focus on fashion merchandising, customer lifecycle strategy, and revenue growth. This role sits at the intersection of brand storytelling, data, and performance—translating product drops, seasonal moments, and customer insights into highly effective retention campaigns.
Reporting to the Director of Growth Marketing, this role will be responsible for day-to-day campaign execution, automated lifecycle flows, loyalty initiatives, and performance reporting, while partnering closely with Merchandising, Creative, eCommerce, and Customer Service.
Email & SMS Execution
Own the end-to-end execution of email and SMS campaigns, including calendars, segmentation, QA, and deployment
Build, manage, and optimize lifecycle automations (welcome, abandoned browse/cart, post-purchase, win-back, VIP)
Ensure messaging aligns with brand voice, seasonal priorities, and fashion merchandising strategies
Optimize send cadence, frequency, and content mix to balance revenue performance with brand experience
Loyalty Program Management
Execute and optimize the loyalty program across tiers, rewards, perks, and experiential benefits
Partner with Growth and eCommerce to align loyalty mechanics with customer lifetime value goals
Support VIP and high-value customer engagement strategies across email, SMS, and loyalty touchpoints
Fashion Merchandising & Cross-Functional Collaboration
Translate product drops, collections, and key fashion moments into compelling retention storytelling
Partner with Merchandising and Creative to merchandise emails and SMS for conversion (product order, imagery, copy hierarchy)
Align retention efforts with paid media, on-site promotions, and broader marketing campaigns
Analytics & Optimization
Report on core retention KPIs including revenue contribution, repeat purchase rate, CLTV, Email/SMS ROI, AOV, and engagement metrics
Continuously A/B test subject lines, content, product placement, timing, and offers
Use performance insights and customer behavior to inform ongoing optimization and strategy
Operational Excellence
Maintain clean audience segmentation based on behavior, lifecycle stage, spend, and engagement
Ensure deliverability best practices and platform health
Support process improvements and documentation to scale retention efforts efficiently
Qualifications
4–6+ years of experience in retention or lifecycle marketing, preferably within fashion or luxury retail
Deep hands-on experience with email and SMS platforms (e.g., Klaviyo, Attentive, Postmark, Braze)
Strong fashion merchandising sensibility with the ability to curate product stories that convert
Data-driven mindset with comfort analyzing performance and presenting insights clearly
Highly organized, detail-oriented, and able to manage multiple campaigns in a fast-paced environment
Strong cross-functional communication skills and collaborative approach
Salary: $100,000
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Reporting to the Director of Growth Marketing, this role will be responsible for day-to-day campaign execution, automated lifecycle flows, loyalty initiatives, and performance reporting, while partnering closely with Merchandising, Creative, eCommerce, and Customer Service.
Email & SMS Execution
Own the end-to-end execution of email and SMS campaigns, including calendars, segmentation, QA, and deployment
Build, manage, and optimize lifecycle automations (welcome, abandoned browse/cart, post-purchase, win-back, VIP)
Ensure messaging aligns with brand voice, seasonal priorities, and fashion merchandising strategies
Optimize send cadence, frequency, and content mix to balance revenue performance with brand experience
Loyalty Program Management
Execute and optimize the loyalty program across tiers, rewards, perks, and experiential benefits
Partner with Growth and eCommerce to align loyalty mechanics with customer lifetime value goals
Support VIP and high-value customer engagement strategies across email, SMS, and loyalty touchpoints
Fashion Merchandising & Cross-Functional Collaboration
Translate product drops, collections, and key fashion moments into compelling retention storytelling
Partner with Merchandising and Creative to merchandise emails and SMS for conversion (product order, imagery, copy hierarchy)
Align retention efforts with paid media, on-site promotions, and broader marketing campaigns
Analytics & Optimization
Report on core retention KPIs including revenue contribution, repeat purchase rate, CLTV, Email/SMS ROI, AOV, and engagement metrics
Continuously A/B test subject lines, content, product placement, timing, and offers
Use performance insights and customer behavior to inform ongoing optimization and strategy
Operational Excellence
Maintain clean audience segmentation based on behavior, lifecycle stage, spend, and engagement
Ensure deliverability best practices and platform health
Support process improvements and documentation to scale retention efforts efficiently
Qualifications
4–6+ years of experience in retention or lifecycle marketing, preferably within fashion or luxury retail
Deep hands-on experience with email and SMS platforms (e.g., Klaviyo, Attentive, Postmark, Braze)
Strong fashion merchandising sensibility with the ability to curate product stories that convert
Data-driven mindset with comfort analyzing performance and presenting insights clearly
Highly organized, detail-oriented, and able to manage multiple campaigns in a fast-paced environment
Strong cross-functional communication skills and collaborative approach
Salary: $100,000
#J-18808-Ljbffr