Digital Channel Marketing Manager, Business Messaging
WorkGenius Group, New York, New York, us, 10261
Title:
Digital Channel Marketing Manager, Business Messaging
Industry:
Technology
Location:
New York, NY
Duration:
ASAP – 11/24/2026
Responsibilities
Lead development and execution of in-app communications across owned and operated digital channels to drive customer acquisition, retention, and product engagement
Design and implement an audience-first creative and communication calendar leveraging lifecycle marketing principles
Develop in-app campaigns and manage creative development and approvals
Drive product adoption through clear CTAs and deep links guiding users to key in-app features
Partner cross-functionally with various stakeholders to deliver measurable campaign experiences
Requirements
Experience developing creative solutions for small business marketing challenges
Background in content strategy
Experience leading vendor and agency relationships
Advanced knowledge of digital campaign creation, A/B testing, and performance optimization
Experience navigating complex creative and localization challenges for global audiences
Skills
Digital Marketing
Campaign Management
Content Strategy
A/B Testing
Customer Engagement
Lifecycle Marketing
Data Analysis
Creative Solutions
Vendor Management
Performance Optimization
Hourly rate is commensurate with experience and is an estimated range provided by WorkGenius.
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Digital Channel Marketing Manager, Business Messaging
Industry:
Technology
Location:
New York, NY
Duration:
ASAP – 11/24/2026
Responsibilities
Lead development and execution of in-app communications across owned and operated digital channels to drive customer acquisition, retention, and product engagement
Design and implement an audience-first creative and communication calendar leveraging lifecycle marketing principles
Develop in-app campaigns and manage creative development and approvals
Drive product adoption through clear CTAs and deep links guiding users to key in-app features
Partner cross-functionally with various stakeholders to deliver measurable campaign experiences
Requirements
Experience developing creative solutions for small business marketing challenges
Background in content strategy
Experience leading vendor and agency relationships
Advanced knowledge of digital campaign creation, A/B testing, and performance optimization
Experience navigating complex creative and localization challenges for global audiences
Skills
Digital Marketing
Campaign Management
Content Strategy
A/B Testing
Customer Engagement
Lifecycle Marketing
Data Analysis
Creative Solutions
Vendor Management
Performance Optimization
Hourly rate is commensurate with experience and is an estimated range provided by WorkGenius.
#J-18808-Ljbffr