Product Marketing Director, Mid Market/Enterprise (Remote)
FMG Suite, Sandy, Utah, United States, 84092
What We Do
We help Financial Professionals build and grow their business in a variety of different ways. With over 40,000 clients benefiting from our innovative solutions, we are dedicated to transforming their marketing efforts into growth engines. FMG is the leading all-in-one digital marketing platform empowering financial advisors, insurance agents, and enterprises with scalable and compliant marketing solutions designed to drive organic growth.
Consistently ranked #1 in market share and customer satisfaction in the T3 Software Survey Report, FMG helps clients stay ahead of evolving trends and effectively implement marketing best practices. Through an intuitive, centralized platform, FMG enables users to efficiently manage websites, email, texting, social media, events, blogs, videos, and more—all in one place.
About Our Culture At FMG, we have crafted an extraordinary work environment that perfectly balances hard work with an incredible team spirit. Since our inception over a decade ago, we've grown into a thriving community of 450+ dedicated employees spread across the globe. Our fast-paced, results-driven culture is matched by our commitment to maintaining a healthy work/life balance, ensuring that our team members feel fulfilled both personally and professionally.
Collaboration and open, thoughtful communication are at the heart of what we do. Our mission is to invest in motivated, successful individuals, supporting them as they excel both inside and outside of the workplace.
We're building a winning team of A+ players, and we invite you to be a part of this amazing journey. At FMG, you'll find an environment that champions growth, celebrates achievements, and fosters a sense of belonging. Join us, and let's create something extraordinary together!
Our Employee Benefits At FMG, we’re serious about being an awesome place to work! We’ve earned the USA Top Workplace award three years running (2023, 2024, and 2025), and we’re always looking for ways to keep things great—like regularly checking in on our benefits and pay to make sure you’re getting a truly competitive package.
Enjoy a generous paid holiday schedule, including a full week off for our Winter Holiday Shutdown.
Our comprehensive paid time off policies cover vacation, sick days, parental leave, and bereavement leave.
Our robust insurance plan includes:
Medical with $0 co-pay Telehealth plan
Dental
Vision
Health Savings Account (HSA) with generous employer contributions
Flexible Spending Accounts (FSA)
Company-paid Life Insurance and Accidental Death & Dismemberment (AD&D) coverage
Company-paid Short & Long Term Disability coverage
Company-paid Employee Assistance Program (EAP)
Matching 401(k) with immediate full vesting
On Demand Pay - allows access to a portion of your earned wages prior to the payday with same day deposit
Internet & Gym Reimbursement!
We’ll provide you with the work computer equipment you need to set you up for success!
Our Employee Events Committee and managers are always planning a mix of fun in-person and virtual events to keep us all connected—plus we also love to throw in some FMG swag, so you can show off your company spirit in style!
About the Role The FMG Marketing team is seeking a talented, passionate product marketing specialist to drive messaging, awareness, and go-to-market strategy for the rapidly evolving mid‑market and large‑enterprise segments across financial services.
The Product Marketing Director owns how we position, package, and launch our products, and how we enable go-to-market teams to win. This role sits at the intersection of product, sales, customer success, and marketing, translating product value into clear messaging, strong launches, and effective commercial execution.
Compensation This position offers $120,000-$126,000 depending on experience, skills and qualifications.
Primary Responsibilities & Expectations Positioning and messaging
Develop and maintain product positioning, value propositions, and messaging by persona and use case
Translate product capabilities into customer outcomes, proof points, and differentiated narratives
Build and evolve core messaging artifacts, including pitch decks, web copy, one‑pagers, and solution briefs
Go to market and launches
Lead go-to-market strategy for new products and major releases, including launch plans, milestones, and success metrics
Partner with Product to shape launch scope and packaging, and to align timing with readiness across teams
Coordinate cross‑functional launch execution across marketing channels, sales, customer success, and support
Enablement and sales readiness
Build sales enablement assets, including decks, competitive talk tracks, objection handling, demos narrative, and battlecards
Train sales and customer‑facing teams on messaging, ideal customer profiles, use cases, and differentiation
Partner with Revenue Operations to support the adoption of messaging and assets in sales workflows
Market, customer, and competitive insights
Run customer and prospect research to inform messaging, packaging, and roadmap priorities
Track competitive landscape, create competitive intelligence, and inform product strategy and GTM choices
Define and maintain ideal customer profile, personas, and segmentation in partnership with Growth and Sales
Pricing, packaging, and adoption
Support pricing and packaging work, including plans, add‑ons, value metrics, and monetization motions
Partner with Product and Customer Success to drive feature adoption and reduce time to value
Monitor performance and continuously optimize based on pipeline, conversion, retention, and feedback
Cross‑functional leadership
Act as the connector across Product, Sales, Customer Success, and Marketing
Establish repeatable processes for launches, enablement, and competitive updates
Access to a private & secure workspace, free from distractions
Accessible during the assigned work schedule for regular duties and responsibilities as outlined by the supervisor
An internet connection with speeds of 5 Megabits down / 3 Megabits up (5mbps/3mbps)
Skills and Qualifications
5-to-8 years in Product Marketing experience in a SaaS environment
Direct experience supporting Financial Services Mid Market and/or Enterprise sales teams
Proven ability to support complex, multi‑stakeholder sales cycles
Strong background in: Product positioning and messaging, Sales enablement, Go‑to‑market planning
Exceptional written and verbal communication and presentation skills
Strategic thinker with strong execution performance
Highly collaborative, comfortable operating across Sales, Product, and Marketing
Experience creating a range of marketing assets including product demo videos, sharp succinct slide pitch‑decks, battle cards, sales playbooks, first call decks and competitive analysis
Experience/familiarity with the customer engagement lifecycle, Marketing Automation and CRM applications
Ability to use data and analytics to drive decision making as well as a strong track record of setting and delivering against measurable marketing metrics
Ability to craft compelling positioning and thought leadership content
Exceptional team player with proven ability to lead through influence
At FMG, we believe in the wholehearted acceptance of each other regardless of our differences. We strive to foster an environment that allows everyone to contribute to our mission in their unique ways. With the belief that diversity propels innovation, we are continually finding ways to cultivate a commitment to inclusion in our employees, services, and products, as well as in the communities in which we live and work.
We are proud to be an equal opportunity employer committed to providing employment opportunities regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, and genetic information. If you require accommodation to complete the application or interview process, please contact peopleteam@fmgsuite.com.
You can find out more about what it’s like to work at FMG, by visiting https://fmgsuite.com/about-us/.
#J-18808-Ljbffr
Consistently ranked #1 in market share and customer satisfaction in the T3 Software Survey Report, FMG helps clients stay ahead of evolving trends and effectively implement marketing best practices. Through an intuitive, centralized platform, FMG enables users to efficiently manage websites, email, texting, social media, events, blogs, videos, and more—all in one place.
About Our Culture At FMG, we have crafted an extraordinary work environment that perfectly balances hard work with an incredible team spirit. Since our inception over a decade ago, we've grown into a thriving community of 450+ dedicated employees spread across the globe. Our fast-paced, results-driven culture is matched by our commitment to maintaining a healthy work/life balance, ensuring that our team members feel fulfilled both personally and professionally.
Collaboration and open, thoughtful communication are at the heart of what we do. Our mission is to invest in motivated, successful individuals, supporting them as they excel both inside and outside of the workplace.
We're building a winning team of A+ players, and we invite you to be a part of this amazing journey. At FMG, you'll find an environment that champions growth, celebrates achievements, and fosters a sense of belonging. Join us, and let's create something extraordinary together!
Our Employee Benefits At FMG, we’re serious about being an awesome place to work! We’ve earned the USA Top Workplace award three years running (2023, 2024, and 2025), and we’re always looking for ways to keep things great—like regularly checking in on our benefits and pay to make sure you’re getting a truly competitive package.
Enjoy a generous paid holiday schedule, including a full week off for our Winter Holiday Shutdown.
Our comprehensive paid time off policies cover vacation, sick days, parental leave, and bereavement leave.
Our robust insurance plan includes:
Medical with $0 co-pay Telehealth plan
Dental
Vision
Health Savings Account (HSA) with generous employer contributions
Flexible Spending Accounts (FSA)
Company-paid Life Insurance and Accidental Death & Dismemberment (AD&D) coverage
Company-paid Short & Long Term Disability coverage
Company-paid Employee Assistance Program (EAP)
Matching 401(k) with immediate full vesting
On Demand Pay - allows access to a portion of your earned wages prior to the payday with same day deposit
Internet & Gym Reimbursement!
We’ll provide you with the work computer equipment you need to set you up for success!
Our Employee Events Committee and managers are always planning a mix of fun in-person and virtual events to keep us all connected—plus we also love to throw in some FMG swag, so you can show off your company spirit in style!
About the Role The FMG Marketing team is seeking a talented, passionate product marketing specialist to drive messaging, awareness, and go-to-market strategy for the rapidly evolving mid‑market and large‑enterprise segments across financial services.
The Product Marketing Director owns how we position, package, and launch our products, and how we enable go-to-market teams to win. This role sits at the intersection of product, sales, customer success, and marketing, translating product value into clear messaging, strong launches, and effective commercial execution.
Compensation This position offers $120,000-$126,000 depending on experience, skills and qualifications.
Primary Responsibilities & Expectations Positioning and messaging
Develop and maintain product positioning, value propositions, and messaging by persona and use case
Translate product capabilities into customer outcomes, proof points, and differentiated narratives
Build and evolve core messaging artifacts, including pitch decks, web copy, one‑pagers, and solution briefs
Go to market and launches
Lead go-to-market strategy for new products and major releases, including launch plans, milestones, and success metrics
Partner with Product to shape launch scope and packaging, and to align timing with readiness across teams
Coordinate cross‑functional launch execution across marketing channels, sales, customer success, and support
Enablement and sales readiness
Build sales enablement assets, including decks, competitive talk tracks, objection handling, demos narrative, and battlecards
Train sales and customer‑facing teams on messaging, ideal customer profiles, use cases, and differentiation
Partner with Revenue Operations to support the adoption of messaging and assets in sales workflows
Market, customer, and competitive insights
Run customer and prospect research to inform messaging, packaging, and roadmap priorities
Track competitive landscape, create competitive intelligence, and inform product strategy and GTM choices
Define and maintain ideal customer profile, personas, and segmentation in partnership with Growth and Sales
Pricing, packaging, and adoption
Support pricing and packaging work, including plans, add‑ons, value metrics, and monetization motions
Partner with Product and Customer Success to drive feature adoption and reduce time to value
Monitor performance and continuously optimize based on pipeline, conversion, retention, and feedback
Cross‑functional leadership
Act as the connector across Product, Sales, Customer Success, and Marketing
Establish repeatable processes for launches, enablement, and competitive updates
Access to a private & secure workspace, free from distractions
Accessible during the assigned work schedule for regular duties and responsibilities as outlined by the supervisor
An internet connection with speeds of 5 Megabits down / 3 Megabits up (5mbps/3mbps)
Skills and Qualifications
5-to-8 years in Product Marketing experience in a SaaS environment
Direct experience supporting Financial Services Mid Market and/or Enterprise sales teams
Proven ability to support complex, multi‑stakeholder sales cycles
Strong background in: Product positioning and messaging, Sales enablement, Go‑to‑market planning
Exceptional written and verbal communication and presentation skills
Strategic thinker with strong execution performance
Highly collaborative, comfortable operating across Sales, Product, and Marketing
Experience creating a range of marketing assets including product demo videos, sharp succinct slide pitch‑decks, battle cards, sales playbooks, first call decks and competitive analysis
Experience/familiarity with the customer engagement lifecycle, Marketing Automation and CRM applications
Ability to use data and analytics to drive decision making as well as a strong track record of setting and delivering against measurable marketing metrics
Ability to craft compelling positioning and thought leadership content
Exceptional team player with proven ability to lead through influence
At FMG, we believe in the wholehearted acceptance of each other regardless of our differences. We strive to foster an environment that allows everyone to contribute to our mission in their unique ways. With the belief that diversity propels innovation, we are continually finding ways to cultivate a commitment to inclusion in our employees, services, and products, as well as in the communities in which we live and work.
We are proud to be an equal opportunity employer committed to providing employment opportunities regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, and genetic information. If you require accommodation to complete the application or interview process, please contact peopleteam@fmgsuite.com.
You can find out more about what it’s like to work at FMG, by visiting https://fmgsuite.com/about-us/.
#J-18808-Ljbffr