New York, New York, United States
About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
Why This Role Matters Social‑first creative at SharkNinja is built to be felt, shared, and acted on rather than passively watched.
The Lead Creative Strategist is the creative owner for Ninja on social. This role is embedded within the social creative team, accountable for what ships, and responsible for ensuring our content earns attention in‑feed and in culture. This is a hands‑on creative role for someone who can ideate, write, direct, and make — while partnering closely with our Social Strategy team, Social Studios team, internal creators, and external collaborators to bring ideas to life at scale.
What You’ll Do Own Social‑First Creative for Ninja
Serve as the creative lead and tastemaker for Ninja on social, in tight collaboration with the Sr. Director Social Media, Ninja and VP, Social Creative
Develop social‑first ideas that balance entertainment, product storytelling, and cultural relevance across organic, paid and influencer/creator content
Ensure creative work is designed to travel (through sharing, remixing, and conversation)
Create, Direct, and Ship
Write, edit, and shape content across short‑form video, stills, and emerging formats
Direct shoots virtually, and in‑person, with internal creators, studios, and partners — from lo‑fi to higher‑production moments
Collaborate closely within internal creators and Social Studios to translate ideas into scalable content outputs
Partner Across Teams
Work hand‑in‑hand with Brand, Social Strategy, Influencer, and Media partners
Help shape creator and influencer creative by providing strong concepts, direction, and feedback
Act as the creative connective tissue between strategy and execution
Raise the Creative Bar
Push for work that is culturally fluent, platform‑native, and unmistakably social‑first
Identify what’s working, what’s stale, and where the brand should experiment next
Contribute to evolving creative playbooks and best practices across the social org
What Success Looks Like
Social content that earns engagement because it’s worth engaging with
Clear creative POV for your brand on social
Work that people share, reference, and talk about — not just scroll past
Strong partnership with studios and creators that results in consistent, high‑quality output
Who You Are
6–8+ years of experience in social‑first creative, content, or creator‑led environments
A true hybrid: you can think conceptually and execute hands‑on
Fluent in internet culture, platforms, and formats — you know what works and why
Comfortable directing others but never afraid to make things yourself
Opinionated, collaborative, and allergic to boring content
Please submit your portfolio with your application
Build social creative from the inside at a global, product‑driven company
Own real brands with real cultural presence across Home, Kitchen, and Beauty
Work inside a team that values taste, speed, and execution
Help define what “social‑first” means at scale
One Line That Captures It At SharkNinja, social creative isn’t content to fill feeds — it’s work designed to move people.
Salary and Other Compensation The annual salary range for this position is $138,600 - $169,400 USD.
Benefits Medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short‑term disability insurance, long‑term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre‑paid legal insurance, back‑up child and eldercare days, product discounts, referral bonus program, and more.
Our Culture At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
EEO Statement We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com.
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About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
Why This Role Matters Social‑first creative at SharkNinja is built to be felt, shared, and acted on rather than passively watched.
The Lead Creative Strategist is the creative owner for Ninja on social. This role is embedded within the social creative team, accountable for what ships, and responsible for ensuring our content earns attention in‑feed and in culture. This is a hands‑on creative role for someone who can ideate, write, direct, and make — while partnering closely with our Social Strategy team, Social Studios team, internal creators, and external collaborators to bring ideas to life at scale.
What You’ll Do Own Social‑First Creative for Ninja
Serve as the creative lead and tastemaker for Ninja on social, in tight collaboration with the Sr. Director Social Media, Ninja and VP, Social Creative
Develop social‑first ideas that balance entertainment, product storytelling, and cultural relevance across organic, paid and influencer/creator content
Ensure creative work is designed to travel (through sharing, remixing, and conversation)
Create, Direct, and Ship
Write, edit, and shape content across short‑form video, stills, and emerging formats
Direct shoots virtually, and in‑person, with internal creators, studios, and partners — from lo‑fi to higher‑production moments
Collaborate closely within internal creators and Social Studios to translate ideas into scalable content outputs
Partner Across Teams
Work hand‑in‑hand with Brand, Social Strategy, Influencer, and Media partners
Help shape creator and influencer creative by providing strong concepts, direction, and feedback
Act as the creative connective tissue between strategy and execution
Raise the Creative Bar
Push for work that is culturally fluent, platform‑native, and unmistakably social‑first
Identify what’s working, what’s stale, and where the brand should experiment next
Contribute to evolving creative playbooks and best practices across the social org
What Success Looks Like
Social content that earns engagement because it’s worth engaging with
Clear creative POV for your brand on social
Work that people share, reference, and talk about — not just scroll past
Strong partnership with studios and creators that results in consistent, high‑quality output
Who You Are
6–8+ years of experience in social‑first creative, content, or creator‑led environments
A true hybrid: you can think conceptually and execute hands‑on
Fluent in internet culture, platforms, and formats — you know what works and why
Comfortable directing others but never afraid to make things yourself
Opinionated, collaborative, and allergic to boring content
Please submit your portfolio with your application
Build social creative from the inside at a global, product‑driven company
Own real brands with real cultural presence across Home, Kitchen, and Beauty
Work inside a team that values taste, speed, and execution
Help define what “social‑first” means at scale
One Line That Captures It At SharkNinja, social creative isn’t content to fill feeds — it’s work designed to move people.
Salary and Other Compensation The annual salary range for this position is $138,600 - $169,400 USD.
Benefits Medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short‑term disability insurance, long‑term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre‑paid legal insurance, back‑up child and eldercare days, product discounts, referral bonus program, and more.
Our Culture At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
EEO Statement We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com.
#J-18808-Ljbffr