About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
Senior Copywriter – Shark Beauty Location Needham, MA or NYC - on site 3x a week
Role Summary The Senior Copywriter will be a key voice within Shark Beauty’s consumer-centric, product-led creative team. This role partners closely with Creative, Product Development, Engineering, and Marketing to bring innovative beauty products to life through clear, compelling storytelling. From product naming and brand voice development to campaign concepts and video scripts, this role ensures Shark Beauty products are always the hero—celebrated for their performance, innovation, and consumer impact.
You’ll thrive here if you love getting hands‑on with products, digging into consumer insights, and translating technical innovation into inspiring, easy-to-understand stories that resonate across every consumer touchpoint.
Key Responsibilities
Develop creative concepts for new product launches, including product naming, manifestos, campaign ideas, and foundational voice and tone for new categories
Create clear, compelling copy across digital advertising, retailer content, email, web, and other consumer-facing touchpoints, ensuring consistency and clarity across the funnel
Write scripts for retailer, brand, and OTT video content, translating complex product features into engaging, consumer-friendly stories
Get hands‑on with Shark Beauty products to deeply understand features, benefits, and performance, enabling authentic and credible storytelling
Collaborate closely with Art Directors, Designers, Creative Ops, and Project Managers from concept through execution
Partner cross‑functionally with Engineering, Product Development, Brand Marketing, and Consumer Insights to ensure accuracy, alignment, and impact
Leverage consumer insights and performance data to uncover opportunities that spark big ideas and strengthen messaging effectiveness
Serve as a steward of the Shark Beauty brand voice, helping define and maintain tone, language, and storytelling standards
Bring strategic thinking, creative problem‑solving, and flexibility to fast‑paced, highly iterative projects with tight timelines
Qualifications Must-Haves
5+ years of experience as a copywriter, ideally within consumer products, beauty, lifestyle, or technology-driven brands
Bachelor’s degree in English, Communications, Linguistics, Marketing, or a related field
Proven ability to write across multiple formats, including digital advertising, email, web content, and video scripts
Strong experience translating technical or complex product features into clear, consumer-first messaging
Exceptional written and verbal communication skills, with confidence presenting and defending creative decisions
High attention to detail and ability to manage multiple projects simultaneously in a fast‑paced environment
Strong time management skills with a track record of delivering high-quality work under pressure
Nice‑to‑Haves
Experience within the beauty, personal care, or lifestyle technology space
Familiarity with full‑funnel creative development and go‑to‑market launches
Experience collaborating within in‑house creative teams or integrated agency environments
Core Competencies & Behaviors
Consumer-obsessed mindset with a passion for product storytelling
Entrepreneurial, ownership-driven approach with a “nothing‑is‑impossible” attitude
Collaborative partner who thrives in cross‑functional environments
Strategic thinker who balances creativity with business and performance goals
Adaptable, resilient, and energized by fast‑paced change
Tools & Capabilities
Strong working knowledge of digital-first copywriting best practices
Comfort collaborating within creative workflow tools and project management platforms
Ability to quickly learn new product categories and technologies
What We Offer SharkNinja offers competitive health benefits, retirement plans, paid time off, employee stock purchase options, wellness programs, and generous product discounts. We invest deeply in learning and development through high‑impact programs designed to fuel both personal and professional growth. When you join SharkNinja, you become part of a bold, collaborative, and outrageously extraordinary community.
Our Culture At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
Diversity, Equity & Inclusion Diversity, Equity, and Inclusion are vital to SharkNinja’s global success. We value every voice and are committed to creating an environment where all associates can bring their authentic selves to work, grow their careers, and make a meaningful impact. SharkNinja is proud to be an equal opportunity employer and will provide reasonable accommodations consistent with applicable laws.
Salary and Other Compensation The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short‑term disability insurance, long‑term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre‑paid legal insurance, back‑up child and eldercare days, product discounts, referral bonus program, and more.
Pay Range $69,000 - $110,700 USD
U.S. Standard Demographic Questions At SharkNinja, we take pride in our uniqueness. Our innovation extends beyond our products to the way we work, embracing diversity as a cornerstone of our success. We recognize that our differences make us stronger, more creative, and better at what we do. Our workforce should reflect the diversity of our customer base, which is why our recruitment commitment is to truly be an exemplary, equal opportunity employer, fostering a welcoming and inclusive workplace.
We are looking for you as a valued candidate, to help us achieve our commitment by participating in this short questionnaire. You can choose if you want to complete the questions, if you do your answers will help us to ensure our hiring practices are inclusive, and in return we commit to treating the information you provide with respect by applying technical measures to your response to remove it from your candidate record.
How will we use the data? None of the hiring team will have access to your responses, therefore the information you provide will NOT be used as part of your application process.
The data will be used to report on our recruitment process and its success in supporting Diversity, Equality, and Inclusion.
You can exercise your Data Subject Rights at any point during or after our recruitment process. For more information, please visit our Candidate Privacy Notice here
How would you describe your gender identity? (mark all that apply) Select...
How would you describe your racial/ethnic background? (mark all that apply) Select...
How would you describe your sexual orientation? (mark all that apply) Select...
Do you identify as transgender? Select...
Do you have a disability or chronic condition (physical, visual, auditory, cognitive, mental, emotional, or other) that substantially limits one or more of your major life activities, including mobility, communication (seeing, hearing, speaking), and learning? Select...
Are you a veteran or active member of the United States Armed Forces? Select...
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture ataccommodations@sharkninja.com
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Senior Copywriter – Shark Beauty Location Needham, MA or NYC - on site 3x a week
Role Summary The Senior Copywriter will be a key voice within Shark Beauty’s consumer-centric, product-led creative team. This role partners closely with Creative, Product Development, Engineering, and Marketing to bring innovative beauty products to life through clear, compelling storytelling. From product naming and brand voice development to campaign concepts and video scripts, this role ensures Shark Beauty products are always the hero—celebrated for their performance, innovation, and consumer impact.
You’ll thrive here if you love getting hands‑on with products, digging into consumer insights, and translating technical innovation into inspiring, easy-to-understand stories that resonate across every consumer touchpoint.
Key Responsibilities
Develop creative concepts for new product launches, including product naming, manifestos, campaign ideas, and foundational voice and tone for new categories
Create clear, compelling copy across digital advertising, retailer content, email, web, and other consumer-facing touchpoints, ensuring consistency and clarity across the funnel
Write scripts for retailer, brand, and OTT video content, translating complex product features into engaging, consumer-friendly stories
Get hands‑on with Shark Beauty products to deeply understand features, benefits, and performance, enabling authentic and credible storytelling
Collaborate closely with Art Directors, Designers, Creative Ops, and Project Managers from concept through execution
Partner cross‑functionally with Engineering, Product Development, Brand Marketing, and Consumer Insights to ensure accuracy, alignment, and impact
Leverage consumer insights and performance data to uncover opportunities that spark big ideas and strengthen messaging effectiveness
Serve as a steward of the Shark Beauty brand voice, helping define and maintain tone, language, and storytelling standards
Bring strategic thinking, creative problem‑solving, and flexibility to fast‑paced, highly iterative projects with tight timelines
Qualifications Must-Haves
5+ years of experience as a copywriter, ideally within consumer products, beauty, lifestyle, or technology-driven brands
Bachelor’s degree in English, Communications, Linguistics, Marketing, or a related field
Proven ability to write across multiple formats, including digital advertising, email, web content, and video scripts
Strong experience translating technical or complex product features into clear, consumer-first messaging
Exceptional written and verbal communication skills, with confidence presenting and defending creative decisions
High attention to detail and ability to manage multiple projects simultaneously in a fast‑paced environment
Strong time management skills with a track record of delivering high-quality work under pressure
Nice‑to‑Haves
Experience within the beauty, personal care, or lifestyle technology space
Familiarity with full‑funnel creative development and go‑to‑market launches
Experience collaborating within in‑house creative teams or integrated agency environments
Core Competencies & Behaviors
Consumer-obsessed mindset with a passion for product storytelling
Entrepreneurial, ownership-driven approach with a “nothing‑is‑impossible” attitude
Collaborative partner who thrives in cross‑functional environments
Strategic thinker who balances creativity with business and performance goals
Adaptable, resilient, and energized by fast‑paced change
Tools & Capabilities
Strong working knowledge of digital-first copywriting best practices
Comfort collaborating within creative workflow tools and project management platforms
Ability to quickly learn new product categories and technologies
What We Offer SharkNinja offers competitive health benefits, retirement plans, paid time off, employee stock purchase options, wellness programs, and generous product discounts. We invest deeply in learning and development through high‑impact programs designed to fuel both personal and professional growth. When you join SharkNinja, you become part of a bold, collaborative, and outrageously extraordinary community.
Our Culture At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
Diversity, Equity & Inclusion Diversity, Equity, and Inclusion are vital to SharkNinja’s global success. We value every voice and are committed to creating an environment where all associates can bring their authentic selves to work, grow their careers, and make a meaningful impact. SharkNinja is proud to be an equal opportunity employer and will provide reasonable accommodations consistent with applicable laws.
Salary and Other Compensation The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short‑term disability insurance, long‑term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre‑paid legal insurance, back‑up child and eldercare days, product discounts, referral bonus program, and more.
Pay Range $69,000 - $110,700 USD
U.S. Standard Demographic Questions At SharkNinja, we take pride in our uniqueness. Our innovation extends beyond our products to the way we work, embracing diversity as a cornerstone of our success. We recognize that our differences make us stronger, more creative, and better at what we do. Our workforce should reflect the diversity of our customer base, which is why our recruitment commitment is to truly be an exemplary, equal opportunity employer, fostering a welcoming and inclusive workplace.
We are looking for you as a valued candidate, to help us achieve our commitment by participating in this short questionnaire. You can choose if you want to complete the questions, if you do your answers will help us to ensure our hiring practices are inclusive, and in return we commit to treating the information you provide with respect by applying technical measures to your response to remove it from your candidate record.
How will we use the data? None of the hiring team will have access to your responses, therefore the information you provide will NOT be used as part of your application process.
The data will be used to report on our recruitment process and its success in supporting Diversity, Equality, and Inclusion.
You can exercise your Data Subject Rights at any point during or after our recruitment process. For more information, please visit our Candidate Privacy Notice here
How would you describe your gender identity? (mark all that apply) Select...
How would you describe your racial/ethnic background? (mark all that apply) Select...
How would you describe your sexual orientation? (mark all that apply) Select...
Do you identify as transgender? Select...
Do you have a disability or chronic condition (physical, visual, auditory, cognitive, mental, emotional, or other) that substantially limits one or more of your major life activities, including mobility, communication (seeing, hearing, speaking), and learning? Select...
Are you a veteran or active member of the United States Armed Forces? Select...
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture ataccommodations@sharkninja.com
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