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Regional Sales Manager

TUF Sports Apparel, Saint Paul, Minnesota, United States

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Compensation: Commission-Only | Uncapped | Executive Growth Track Reports To: Founder / Head of Operations COMPANY OVERVIEW TUF Sports Apparel

partners with athletic programs to deliver

custom team uniforms, player packs, and short-term team stores . We work directly with coaches and athletic directors and manage the full process internally — design, production, fulfillment, and invoicing.

Our advantage is

operational discipline . Sales focuses on relationships and growth; operations handles execution, pricing, vendors, and margins.

We are intentionally building a

lean, high-performance sales organization .

ROLE SUMMARY The Regional Sales Manager (RSM) is a

player–coach

responsible for

driving revenue, building territory presence, and leading a small sales team

across Minnesota and Wisconsin.

This role is hands-on. The RSM is expected to

sell personally , close uniform and team store business, and actively manage and push two Sales Representatives.

This is not a passive management role.

This is a

build-the-market role .

A high performer in this position can realistically grow into an

executive-level leader

as the company scales.

KEY RESPONSIBILITIES 1. Personal Sales Production (Primary Responsibility)

Prospect and close team uniform orders, player packs, and team stores

Build direct relationships with athletic directors and head coaches

Own a personal book of business with recurring seasonal revenue

Lead by example in activity, follow-up, and close discipline

The RSM must be able to close deals personally at a high level.

2. Team Leadership & Accountability

Manage, coach, and hold accountable two Sales Representatives

Assign and prioritize inbound and outbound leads

Enforce follow-up discipline and pipeline hygiene

Review performance weekly (activity, deals advanced, revenue closed)

This role requires

direct, honest leadership

— not micromanagement, not babysitting.

3. Territory & Market Development

Establish TUF as a trusted partner with programs in MN & WI

Develop repeat business across seasons and sports

Provide field intelligence to ownership:

Timing realities

Competitive pressures

Product demand trends

The RSM

does not set pricing , but plays a key role in informing strategy.

4. Internal Collaboration

Coordinate with internal design and operations teams

Ensure clean handoff from sales to production

Maintain CRM accuracy and deal visibility

This role is

pure sales leadership and revenue growth .

COMPENSATION & INCENTIVES

Commission-only compensation

Uncapped earnings

Paid on collected revenue

Commission on:

Override on Sales Representative production

Strong repeat-business upside

Compensation is designed to reward

consistent execution , not one-off deals.

QUALIFICATIONS Required

Comfort with commission-only compensation

Strong organizational and follow-up skills

Ability to lead, motivate, and hold others accountable

Professional communication with coaches and administrators

Preferred

Background in athletics, coaching, or education sales

Experience managing or mentoring sales reps

Familiarity with seasonal or recurring sales cycles

SUCCESS METRICS A successful RSM will:

Build a growing personal book of business

Consistently close uniform and store deals

Create repeat revenue across programs and seasons

Establish TUF as a trusted regional partner

GROWTH OPPORTUNITY This is an

early leadership role .

A high-performing RSM may grow into:

Expanded territory leadership

Strategic input into company growth initiatives

We are not hiring “middle management.”

We are hiring

builders .

IDEAL CANDIDATE PROFILE This role is a strong fit for someone who:

Wants ownership, not a salary safety net

Is confident in their ability to sell

Enjoys building systems and teams

Is comfortable being measured by results

Sees long‑term upside in growing with a company

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