Description
Job Summary As a Marketing Specialist at Keel, you will be responsible for planning, implementing and analyzing branding, market research, advertising, public relations, sales promotions and sales to promote company growth through inventive, imaginative and creative endeavors.
Responsibilities and Duties
Develop, provide and execute marketing tools (content development, customer discovery maps, event planning, promotional items, etc.) to assist with business development.
Exceptional judgment and discretion are required as position often deals with matters of significant confidential information, such as organizational direction and position changes.
Conduct market research to identify clients, sector opportunities and competition.
Create marketing collateral, including sales sheets, brochures, presentations and electronic campaigns.
Concept development and execution to reach target audience through appropriate channels such as social media, company websites, e‑mail, radio, press releases, digital display boards, etc.
Organize and assist with marketing activities including meetings, speaking engagements, seminars, trade shows and exhibits.
Responsible to ensure high‑quality standards for submitted proposals and maximizing our probability of winning new business.
Position requires a high degree of autonomy.
Requirements Education and Experience
Minimum of a Bachelor’s Degree in Sales & Marketing or related field
3-5 years of professional experience within the Marketing field
Required Skills and Abilities
Marketing strategies, advertising campaigns, exceptional verbal and written communication skills.
Ability to work in a team environment, communicate with multiple company leaders and stakeholders and ability to prioritize work with multiple deadlines.
Candidate must have a strong command of the written word, an eye for design and a high degree of creativity to help Keel stand out in the marketplace.
Experience with social media platforms such as YouTube, Facebook and LinkedIn, as well as confidence in modern design programs such as InDesign and Adobe Photoshop.
Competencies
Upholds Safety and Quality Standards
Embodies Team Spirit
Relentless Customer Focus
Conveys Integrity, Trust, and Professionalism
Executes with Excellence and Velocity
Travel Requirements
Occasional travel may be required.
Physical Requirements
May require standing, walking, or front desk coverage for extended periods
Prolonged periods sitting at a desk and working on a computer.
Must be able to lift up to 25 pounds at times (e.g., files, office supplies, etc.).
Ability to communicate clearly and effectively with production team members, leadership, and visitors, both verbally and in writing.
Occasionally required to stand, walk, bend, or reach within the office setting.
Work Environment
On‑site role in a manufacturing facility, regular work environment will be in an office setting.
When on manufacturing floor, possible exposure to moving mechanical parts and airborne particles. Eye protection is required. Fumes, machine vibration, noisy conditions, high temperatures, and occasional potential to a restricted space work area possible.
All Keel locations are tobacco free where appropriate.
Equal Employment Opportunity Statement Keel provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, (including traits historically associated with race such as hair texture and protective hairstyles), color, religion, sex, sexual orientation, gender identity or expression, national origin, age, genetic information, service in the uniformed services, status as a protected veteran or spouse thereof, height, weight, marital or familial status, disability, or any other characteristic protected by law. In addition to federal law requirements, Keel complies with applicable state and local laws governing nondiscrimination in employment in every location in which Keel has facilities.
To provide equal employment and advancement opportunities to all individuals, employment decisions at Keel will be based on merit, qualifications, and abilities. This policy applies to all terms and conditions of employment, including recruitment, recruitment advertising, hiring, job assignment, promotion, demotion, discipline, termination, layoff, recall, transfer, leaves of absence, compensation, or rates of pay, benefits, and selection for training. Provisions in applicable laws providing for bona fide occupational qualifications, business necessity or age limitations will be adhered to by Keel where appropriate.
Management retains the right to add to, or change, the responsibilities and/or duties of this position at any time including the elimination of this position. The team member understands that his/her job description is for operational purposes and is not intended to be an employment contract. The employment relationship remains “at‑will.”
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Job Summary As a Marketing Specialist at Keel, you will be responsible for planning, implementing and analyzing branding, market research, advertising, public relations, sales promotions and sales to promote company growth through inventive, imaginative and creative endeavors.
Responsibilities and Duties
Develop, provide and execute marketing tools (content development, customer discovery maps, event planning, promotional items, etc.) to assist with business development.
Exceptional judgment and discretion are required as position often deals with matters of significant confidential information, such as organizational direction and position changes.
Conduct market research to identify clients, sector opportunities and competition.
Create marketing collateral, including sales sheets, brochures, presentations and electronic campaigns.
Concept development and execution to reach target audience through appropriate channels such as social media, company websites, e‑mail, radio, press releases, digital display boards, etc.
Organize and assist with marketing activities including meetings, speaking engagements, seminars, trade shows and exhibits.
Responsible to ensure high‑quality standards for submitted proposals and maximizing our probability of winning new business.
Position requires a high degree of autonomy.
Requirements Education and Experience
Minimum of a Bachelor’s Degree in Sales & Marketing or related field
3-5 years of professional experience within the Marketing field
Required Skills and Abilities
Marketing strategies, advertising campaigns, exceptional verbal and written communication skills.
Ability to work in a team environment, communicate with multiple company leaders and stakeholders and ability to prioritize work with multiple deadlines.
Candidate must have a strong command of the written word, an eye for design and a high degree of creativity to help Keel stand out in the marketplace.
Experience with social media platforms such as YouTube, Facebook and LinkedIn, as well as confidence in modern design programs such as InDesign and Adobe Photoshop.
Competencies
Upholds Safety and Quality Standards
Embodies Team Spirit
Relentless Customer Focus
Conveys Integrity, Trust, and Professionalism
Executes with Excellence and Velocity
Travel Requirements
Occasional travel may be required.
Physical Requirements
May require standing, walking, or front desk coverage for extended periods
Prolonged periods sitting at a desk and working on a computer.
Must be able to lift up to 25 pounds at times (e.g., files, office supplies, etc.).
Ability to communicate clearly and effectively with production team members, leadership, and visitors, both verbally and in writing.
Occasionally required to stand, walk, bend, or reach within the office setting.
Work Environment
On‑site role in a manufacturing facility, regular work environment will be in an office setting.
When on manufacturing floor, possible exposure to moving mechanical parts and airborne particles. Eye protection is required. Fumes, machine vibration, noisy conditions, high temperatures, and occasional potential to a restricted space work area possible.
All Keel locations are tobacco free where appropriate.
Equal Employment Opportunity Statement Keel provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, (including traits historically associated with race such as hair texture and protective hairstyles), color, religion, sex, sexual orientation, gender identity or expression, national origin, age, genetic information, service in the uniformed services, status as a protected veteran or spouse thereof, height, weight, marital or familial status, disability, or any other characteristic protected by law. In addition to federal law requirements, Keel complies with applicable state and local laws governing nondiscrimination in employment in every location in which Keel has facilities.
To provide equal employment and advancement opportunities to all individuals, employment decisions at Keel will be based on merit, qualifications, and abilities. This policy applies to all terms and conditions of employment, including recruitment, recruitment advertising, hiring, job assignment, promotion, demotion, discipline, termination, layoff, recall, transfer, leaves of absence, compensation, or rates of pay, benefits, and selection for training. Provisions in applicable laws providing for bona fide occupational qualifications, business necessity or age limitations will be adhered to by Keel where appropriate.
Management retains the right to add to, or change, the responsibilities and/or duties of this position at any time including the elimination of this position. The team member understands that his/her job description is for operational purposes and is not intended to be an employment contract. The employment relationship remains “at‑will.”
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